<div dir="ltr"><div class="gmail_default" style="font-family:georgia,serif;font-size:small">If you haven't tried it, the WIPO Global Brand Database provides several options for searching by image ("Search By Brand Logo") and includes USPTO records (no design search codes required). </div><div><div dir="ltr" class="gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div></div><div><br></div><div><span style="font-family:georgia,serif"><a href="https://www.wipo.int/reference/en/branddb/">https://www.wipo.int/reference/en/branddb/</a><br></span></div><div><span style="font-family:georgia,serif"><br></span></div><div><font face="georgia, serif" size="2">Sincerely,</font></div><div><font face="georgia, serif" size="2"><br></font></div><div><div style="font-size:small"><font face="georgia, serif" size="2">Ed Timberlake  </font></div><div style="font-size:small"><font face="georgia, serif" size="2"><i><a href="https://www.nclawspecialists.gov/for-the-public/find-a-board-certified-specialist/results/detail/?id=29473" target="_blank">Board Certified Specialist in Trademark Law</a></i></font></div><div style="font-size:small"><font face="georgia, serif" size="2"><br></font></div><div style="font-size:small"><div style="font-family:georgia,serif"><a href="http://timberlakelaw.com/" target="_blank"><b>Timberlake Law</b></a></div><div style="font-family:georgia,serif">Chapel Hill, NC<br></div><div style="font-family:georgia,serif"><br></div><div style="font-family:georgia,serif"><a href="https://clarity.fm/edtimberlake" target="_blank">Schedule a call on Clarity</a><br></div><div style="font-family:georgia,serif"><a href="mailto:ed@timberlakelaw.com" target="_blank">ed@timberlakelaw.com</a><br></div><div style="font-family:georgia,serif">919.960.1950<br></div></div></div><div><br></div><div><img width="96" height="96" src="https://ci3.googleusercontent.com/mail-sig/AIorK4yqPkLcW3Y31kc85P6RS7NWfcWrwuOgQLDSt1RcISuArSpo9OMPIPpEM0gaFcPeg00KJcaNlw0"><br></div><div><br></div><div><br></div><div><br></div><div><br></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><br></div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Tue, Dec 19, 2023 at 3:44 PM Jaclyn Ionin via E-trademarks <<a href="mailto:e-trademarks@oppedahl-lists.com">e-trademarks@oppedahl-lists.com</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex"><div dir="ltr"><div class="gmail_default" style="font-family:"trebuchet ms",sans-serif;font-size:small;color:rgb(68,68,68)">I know we have much bigger fish to fry with NEW TESS, but am I the only one who is  frustrated with how archaic, incomplete, and poorly managed the design mark categorization and searching is? The standards for descriptions are so loose and have no consistency, and the  design codes do not come close to covering all the visual elements that could be used. This results in having to search for broad terms that COULD encompass your mark, but also end up producing tons of results that definitely do not apply... OR you simply miss marks that are actually quite similar just because the elements they share are not elements that can be searched for within the confines of the existing system, or COULD be searched for, but aren't REQUIRED to be included in the description, or are included in the description, but without any standardized uniform language across the board. Design searching should not be this inefficient. </div><div class="gmail_default" style="font-family:"trebuchet ms",sans-serif;font-size:small;color:rgb(68,68,68)"><br></div><div class="gmail_default" style="font-family:"trebuchet ms",sans-serif;font-size:small;color:rgb(68,68,68)">The USPTO should employ actual designers to evaluate each mark and properly craft consistent descriptions, or at minimum have actual designers develop standardized formula models for descriptions. For example:</div><div class="gmail_default" style="font-family:"trebuchet ms",sans-serif;font-size:small;color:rgb(68,68,68)"><ul><li>styles of fonts (script, serif, sans serif, bubble, block, and preferably even more specific like gothic serif, wedge serif, slab serif, etc.) should be a required inclusion for any stylized mark or design mark with literal elements; </li><li>if a mark is an ambigram, or has other symmetrical elements, that should be a required inclusion; </li><li>consistent ways to describe directions of letters or lines (diagonal from top left to bottom right, etc.) </li><li>consistent ways to describe spacing and sizing comparisons between elements (using technical terms like kerning or any other consistent term that would then be searchable) </li><li>consistent and required categorizations of different graphic styles that would actually help to find marks that have a similar feel to your clients' mark(s), despite maybe not both having a banana or a cow or the same word in them (illustration, cartoon, watercolor, dimensional, geometric, typographic, art deco, pop art, bauhaus, graffiti)</li></ul><div>Also wouldn't hurt for the USPTO to simply add an image search like Google Images to TESS. If they really wanted to make our lives easier. </div><div><br></div></div><div class="gmail_default" style="font-family:"trebuchet ms",sans-serif;font-size:small;color:rgb(68,68,68)">I come from a (limited) design background, so maybe I'm an outlier in feeling this way, but I know this does not need to be this difficult and inefficient. </div><div class="gmail_default" style="font-family:"trebuchet ms",sans-serif;font-size:small;color:rgb(68,68,68)"><br></div><div class="gmail_default" style="font-family:"trebuchet ms",sans-serif;font-size:small;color:rgb(68,68,68)">Just curious whether anyone shares the sentiment or has any insight as to whether this type of improvement has been suggested or explored in the past. </div><div class="gmail_default" style="font-family:"trebuchet ms",sans-serif;font-size:small;color:rgb(68,68,68)"><br></div><div><div dir="ltr" class="gmail_signature"><div dir="ltr"><table style="direction:ltr;border-collapse:collapse"><tbody><tr><td><table cellpadding="0" cellspacing="0" width="100%" style="width:100%;padding:0px 8px;line-height:normal"><tbody><tr><td style="font-family:Arial"><img style="height: 57px;" src="https://img.dlvr.ws/5551579829764096/4527378406703104/signoff.gif?ck=1639765451.17" height="57"></td></tr></tbody></table><table cellpadding="0" cellspacing="0" border="0" width="100%"><tbody><tr><td style="line-height:0;height:16px;max-width:600px"></td></tr></tbody></table><table cellpadding="0" cellspacing="0" style="border-collapse:collapse;font-family:Arial;line-height:1.25;padding-bottom:10px;color:rgb(0,0,0);width:100%"><tbody><tr><td style="vertical-align:top;padding:0.01px 18px 0.01px 0.01px"><table cellpadding="0" cellspacing="0" style="border-collapse:collapse;width:141px"><tbody><tr><td style="padding:0.01px"><a href="https://www.ioninlaw.com/" style="display:block" target="_blank"><img src="https://img.dlvr.ws/5551579829764096/7f63efe7-8ece-47ed-8da4-a2ee0ced869a.png" height="141" width="141" style="width: 141px; vertical-align: initial; border-radius: 50%; display: block; height: 141px;"></a></td></tr></tbody></table></td><td valign="top" style="padding:0.01px;width:100%"><table cellpadding="0" cellspacing="0" style="border-collapse:collapse;font-family:Arial;width:100%"><tbody><tr><td style="padding:0.01px;line-height:0"><table cellpadding="0" cellspacing="0" style="border-collapse:collapse;width:100%"><tbody><tr><td style="padding:0.01px;width:100%;line-height:0" width="100%"><table cellpadding="0" cellspacing="0" style="border-collapse:collapse;width:100%"><tbody><tr><td style="padding:0.01px;line-height:17px"><p style="margin:0px"><span style="color:rgb(226,135,138);font-size:14px;font-family:Arial;font-weight:bold">JACLYN IONIN, ESQ.</span><br><span style="font-size:12px;letter-spacing:0px;color:rgb(68,68,68);font-family:Arial;text-transform:initial">Owner, Principal Attorney,</span> <span style="font-size:12px;letter-spacing:0px;color:rgb(68,68,68);font-family:Arial;text-transform:initial">Ionin Law</span></p></td></tr></tbody></table></td><td style="vertical-align:bottom;padding:0px 0px 1px 50px;line-height:0" valign="bottom"><table cellpadding="0" cellspacing="0" align="right" style="border-collapse:collapse;float:right;width:100%;font-family:Arial"><tbody><tr><td style="padding:0.01px"><table border="0" cellpadding="0" cellspacing="0"><tbody><tr><td align="left" style="padding-right:6px;text-align:center;padding-top:0px"><a href="https://www.facebook.com/ioninlaw" target="_blank"><img width="24" height="24" src="https://cdn.gifo.wisestamp.com/social/facebook/3b5998/48/circle/background.png" style="float: left; border: none;" border="0"></a></td><td align="left" style="padding-right:6px;text-align:center;padding-top:0px"><a href="https://www.instagram.com/ioninlaw/" target="_blank"><img width="24" height="24" src="https://cdn.gifo.wisestamp.com/social/instagram/E4405F/48/circle/background.png" style="float: left; border: none;" border="0"></a></td><td align="left" style="padding-right:6px;text-align:center;padding-top:0px"><a href="https://www.linkedin.com/company/ioninlaw/" target="_blank"><img width="24" height="24" src="https://cdn.gifo.wisestamp.com/social/linkedin/0077b5/48/circle/background.png" style="float: left; border: none;" border="0"></a></td><td align="left" style="padding-right:6px;text-align:center;padding-top:0px"><a href="https://calendly.com/ioninlaw" target="_blank"><img width="24" height="24" src="https://cd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