<div dir="ltr"><div class="gmail_default" style="font-family:trebuchet ms,sans-serif;font-size:small;color:#444444">I know we have much bigger fish to fry with NEW TESS, but am I the only one who is  frustrated with how archaic, incomplete, and poorly managed the design mark categorization and searching is? The standards for descriptions are so loose and have no consistency, and the  design codes do not come close to covering all the visual elements that could be used. This results in having to search for broad terms that COULD encompass your mark, but also end up producing tons of results that definitely do not apply... OR you simply miss marks that are actually quite similar just because the elements they share are not elements that can be searched for within the confines of the existing system, or COULD be searched for, but aren't REQUIRED to be included in the description, or are included in the description, but without any standardized uniform language across the board. Design searching should not be this inefficient. </div><div class="gmail_default" style="font-family:trebuchet ms,sans-serif;font-size:small;color:#444444"><br></div><div class="gmail_default" style="font-family:trebuchet ms,sans-serif;font-size:small;color:#444444">The USPTO should employ actual designers to evaluate each mark and properly craft consistent descriptions, or at minimum have actual designers develop standardized formula models for descriptions. For example:</div><div class="gmail_default" style="font-family:trebuchet ms,sans-serif;font-size:small;color:#444444"><ul><li>styles of fonts (script, serif, sans serif, bubble, block, and preferably even more specific like gothic serif, wedge serif, slab serif, etc.) should be a required inclusion for any stylized mark or design mark with literal elements; </li><li>if a mark is an ambigram, or has other symmetrical elements, that should be a required inclusion; </li><li>consistent ways to describe directions of letters or lines (diagonal from top left to bottom right, etc.) </li><li>consistent ways to describe spacing and sizing comparisons between elements (using technical terms like kerning or any other consistent term that would then be searchable) </li><li>consistent and required categorizations of different graphic styles that would actually help to find marks that have a similar feel to your clients' mark(s), despite maybe not both having a banana or a cow or the same word in them (illustration, cartoon, watercolor, dimensional, geometric, typographic, art deco, pop art, bauhaus, graffiti)</li></ul><div>Also wouldn't hurt for the USPTO to simply add an image search like Google Images to TESS. If they really wanted to make our lives easier. </div><div><br></div></div><div class="gmail_default" style="font-family:trebuchet ms,sans-serif;font-size:small;color:#444444">I come from a (limited) design background, so maybe I'm an outlier in feeling this way, but I know this does not need to be this difficult and inefficient. </div><div class="gmail_default" style="font-family:trebuchet ms,sans-serif;font-size:small;color:#444444"><br></div><div class="gmail_default" style="font-family:trebuchet ms,sans-serif;font-size:small;color:#444444">Just curious whether anyone shares the sentiment or has any insight as to whether this type of improvement has been suggested or explored in the past. </div><div class="gmail_default" style="font-family:trebuchet ms,sans-serif;font-size:small;color:#444444"><br></div><div><div dir="ltr" class="gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><table style="direction:ltr;border-collapse:collapse"><tbody><tr><td><table cellpadding="0" cellspacing="0" width="100%" style="width:100%;padding:0 8px;line-height:normal"><tbody><tr><td style="font-family:Arial"><img style="height:57px" src="https://img.dlvr.ws/5551579829764096/4527378406703104/signoff.gif?ck=1639765451.17" height="57"></td></tr></tbody></table><table cellpadding="0" cellspacing="0" border="0" width="100%"><tbody><tr><td style="line-height:0;height:16px;max-width:600px"></td></tr></tbody></table><table cellpadding="0" cellspacing="0" style="border-collapse:collapse;font-family:Arial;line-height:1.25;padding-bottom:10px;color:#000;width:100%"><tbody><tr><td style="vertical-align:top;padding:.01px;padding-right:18px"><table cellpadding="0" cellspacing="0" style="border-collapse:collapse;width:141px"><tbody><tr><td style="padding:.01px"><a href="https://www.ioninlaw.com/" style="display:block" target="_blank"><img src="https://img.dlvr.ws/5551579829764096/7f63efe7-8ece-47ed-8da4-a2ee0ced869a.png" height="141" width="141" style="width:141px;vertical-align:initial;border-radius:50%;display:block;height:141px"></a></td></tr></tbody></table></td><td valign="top" style="padding:.01px;width:100%"><table cellpadding="0" cellspacing="0" style="border-collapse:collapse;font-family:Arial;width:100%"><tbody><tr><td style="padding:.01px;line-height:0"><table cellpadding="0" cellspacing="0"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