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To save you the click-through, Monster Energy opposed <img
src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgt9awcN4enybLQAEcQsRKWN6e-NnrzHqVMAO_-sSK1tdqCgz-sC8srSaBzcUbzUzS-HofYS126tVHFechmXzYoxi5PI3exubbFj8058Iu06Ye-rEGLZhU7VOum1NatR-drvcGpIvDEZYhArVSZUd7VurcQl7xV98TXfy6smB1MylwVnPr2eGRr/s288/LAIKABEAST.JPG"
alt="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgt9awcN4enybLQAEcQsRKWN6e-NnrzHqVMAO_-sSK1tdqCgz-sC8srSaBzcUbzUzS-HofYS126tVHFechmXzYoxi5PI3exubbFj8058Iu06Ye-rEGLZhU7VOum1NatR-drvcGpIvDEZYhArVSZUd7VurcQl7xV98TXfy6smB1MylwVnPr2eGRr/s288/LAIKABEAST.JPG">
(LAIKABEAST) for mugs and plates, based on various registrations for
slogans in the form "[verb] THE [adjective] BEAST," like Unleash the
Beast, Unleash the Nitro Beast, and Rehab the Beast.<br>
<br>
But why not, if you're Monster Energy? You gain a reputation as a
litigant, therefore giving anyone pause who thinks of using MONSTER
(or apparently now BEAST) for anything all all. You know the cost of
your registration is going to include an opposition by the TTAB and
few are going to elect that choice. There's no sanction at the TTAB,
although in this case if it was federal court I think there would be
a good basis for sanctions. Monster Energy has nothing to lose.<br>
<br>
Pam<br>
<br>
<div class="moz-signature">Pamela S. Chestek<br>
Chestek Legal<br>
300 Fayetteville St.<br>
Unit 2402<br>
Raleigh, NC 27602<br>
+1 919-800-8033<br>
<a class="moz-txt-link-abbreviated" href="mailto:pamela@chesteklegal.com">pamela@chesteklegal.com</a><br>
<a class="moz-txt-link-abbreviated" href="http://www.chesteklegal.com">www.chesteklegal.com</a><br>
<br>
<br>
<br>
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<div class="moz-cite-prefix">On 2/28/2024 7:11 AM, Kevin Grierson
via E-trademarks wrote:<br>
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<div dir="ltr">Few things go better with your morning cup of
coffee than Monster Energy getting whacked by the TTAB. They
keep trying, though. Seriously, how long before Toho gets a
cease-and-desist letter from them for calling Godzilla "king
of the monsters"? <a
href="http://thettablog.blogspot.com/2024/02/first-dupont-factor-brings-ttab.html?m=1"
moz-do-not-send="true" class="moz-txt-link-freetext">http://thettablog.blogspot.com/2024/02/first-dupont-factor-brings-ttab.html?m=1</a></div>
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