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<td><span style="font-weight:bold; padding-left:3px">Bernheisel, Sarah</span> <span>
reacted to your message:</span> </td>
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<div id="divRplyFwdMsg" dir="ltr"><font face="Calibri, sans-serif" color="#000000" style="font-size:11pt"><b>From:</b> E-trademarks <e-trademarks-bounces@oppedahl-lists.com> on behalf of Pamela Chestek via E-trademarks <e-trademarks@oppedahl-lists.com><br>
<b>Sent:</b> Wednesday, February 28, 2024 2:12:31 PM<br>
<b>To:</b> e-trademarks@oppedahl-lists.com <e-trademarks@oppedahl-lists.com><br>
<b>Cc:</b> Pamela Chestek <pamela@chesteklegal.com><br>
<b>Subject:</b> Re: [E-trademarks] Your morning dose of schadenfreude</font>
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To save you the click-through, Monster Energy opposed <img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgt9awcN4enybLQAEcQsRKWN6e-NnrzHqVMAO_-sSK1tdqCgz-sC8srSaBzcUbzUzS-HofYS126tVHFechmXzYoxi5PI3exubbFj8058Iu06Ye-rEGLZhU7VOum1NatR-drvcGpIvDEZYhArVSZUd7VurcQl7xV98TXfy6smB1MylwVnPr2eGRr/s288/LAIKABEAST.JPG" alt="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgt9awcN4enybLQAEcQsRKWN6e-NnrzHqVMAO_-sSK1tdqCgz-sC8srSaBzcUbzUzS-HofYS126tVHFechmXzYoxi5PI3exubbFj8058Iu06Ye-rEGLZhU7VOum1NatR-drvcGpIvDEZYhArVSZUd7VurcQl7xV98TXfy6smB1MylwVnPr2eGRr/s288/LAIKABEAST.JPG">
(LAIKABEAST) for mugs and plates, based on various registrations for slogans in the form "[verb] THE [adjective] BEAST," like Unleash the Beast, Unleash the Nitro Beast, and Rehab the Beast.<br>
<br>
But why not, if you're Monster Energy? You gain a reputation as a litigant, therefore giving anyone pause who thinks of using MONSTER (or apparently now BEAST) for anything all all. You know the cost of your registration is going to include an opposition by
the TTAB and few are going to elect that choice. There's no sanction at the TTAB, although in this case if it was federal court I think there would be a good basis for sanctions. Monster Energy has nothing to lose.<br>
<br>
Pam<br>
<br>
<div class="moz-signature">Pamela S. Chestek<br>
Chestek Legal<br>
300 Fayetteville St.<br>
Unit 2402<br>
Raleigh, NC 27602<br>
+1 919-800-8033<br>
<a class="moz-txt-link-abbreviated" href="mailto:pamela@chesteklegal.com">pamela@chesteklegal.com</a><br>
<a class="moz-txt-link-abbreviated" href="http://www.chesteklegal.com">www.chesteklegal.com</a><br>
<br>
<br>
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<div class="moz-cite-prefix">On 2/28/2024 7:11 AM, Kevin Grierson via E-trademarks wrote:<br>
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<div dir="ltr">Few things go better with your morning cup of coffee than Monster Energy getting whacked by the TTAB. They keep trying, though. Seriously, how long before Toho gets a cease-and-desist letter from them for calling Godzilla "king of the monsters"? <a href="http://thettablog.blogspot.com/2024/02/first-dupont-factor-brings-ttab.html?m=1" class="moz-txt-link-freetext">http://thettablog.blogspot.com/2024/02/first-dupont-factor-brings-ttab.html?m=1</a></div>
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