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<p class="MsoNormal"><a name="_Hlk494874294"></a><a name="_Hlk494874176"><span style="mso-bookmark:_Hlk494874294"><font size="2" color="#156082" face="Arial"><span style="font-size:11.0pt;font-family:"Arial",sans-serif;color:#156082">I think you raise some
 good points, Jeremy, but I am not entirely confident that the USPTO’s new search software did not "’break’ trademark law for people in a fundamental way" because people on this list have questioned the accuracy of the results which I interpret as a lack of
 trust in the integrity of the system to identify all of the correct results. True, us fortunate enough to have private search vendors to rely upon can get around this issue.
<o:p></o:p></span></font></span></a></p>
<p class="MsoNormal"><span style="mso-bookmark:_Hlk494874176"><span style="mso-bookmark:_Hlk494874294"><font size="2" color="#156082" face="Arial"><span style="font-size:11.0pt;font-family:"Arial",sans-serif;color:#156082"><o:p> </o:p></span></font></span></span></p>
<p class="MsoNormal"><span style="mso-bookmark:_Hlk494874176"><span style="mso-bookmark:_Hlk494874294"><font size="2" color="#156082" face="Arial"><span style="font-size:11.0pt;font-family:"Arial",sans-serif;color:#156082">Also, the USPTO has just made our
 office action response evidence a lot messier and longer than necessary because we now need to submit 3-4 page TSDR printouts instead of what used to be more succinct 1-2 page TESS printouts of applications and registrations in the USPTO database. That doesn’t
 necessarily break trademark law in a fundamental way; it just adds an additional burden for USPTO examiners that did not previously exist.
<o:p></o:p></span></font></span></span></p>
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<p class="MsoNormal"><span style="mso-bookmark:_Hlk494874176"><span style="mso-bookmark:_Hlk494874294"><b><font size="3" color="black" face="Arial"><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:black;mso-ligatures:standardcontextual;font-weight:bold">Alex
 Butterman<o:p></o:p></span></font></b></span></span></p>
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<p class="MsoNormal" style="margin-bottom:3.0pt"><font size="2" color="#156082" face="Arial"><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#156082;mso-ligatures:standardcontextual">This electronic message contains information from Dunlap
 Bennett & Ludwig PLLC and may be confidential or privileged. If you are not the intended recipient, any disclosure, copying, or use of the contents is prohibited. If you have received this e-mail in error, please notify us and delete the message without copying
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<p class="MsoNormal"><b><font size="2" face="Calibri"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;font-weight:bold">From:</span></font></b><font size="2" face="Calibri"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> E-trademarks
 <e-trademarks-bounces@oppedahl-lists.com> <b><span style="font-weight:bold">On Behalf Of
</span></b>Kevin Grierson via E-trademarks<br>
<b><span style="font-weight:bold">Sent:</span></b> Wednesday, April 3, 2024 12:28 PM<br>
<b><span style="font-weight:bold">To:</span></b> For trademark practitioners. This is not for laypersons to seek legal advice. <e-trademarks@oppedahl-lists.com><br>
<b><span style="font-weight:bold">Cc:</span></b> Kevin Grierson <kgrierson@cm.law><br>
<b><span style="font-weight:bold">Subject:</span></b> Re: [E-trademarks] [EXT] Re: Not everyone is unhappy with the new TESS<o:p></o:p></span></font></p>
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<p class="MsoNormal"><font size="3" face="Aptos"><span style="font-size:12.0pt"><o:p> </o:p></span></font></p>
<p class="MsoNormal"><font size="3" face="Aptos"><span style="font-size:12.0pt">The syntax isn’t just cumbersome, it’s unnecessarily confusing.  You have THREE different search mechanisms available from one query entry field: simple, advanced, and Regex.  And,
 maddeningly, the advanced search syntax is not consistent with the Regex syntax.  Even the capitalization rules are different.<o:p></o:p></span></font></p>
<p class="MsoNormal"><font size="3" face="Aptos"><span style="font-size:12.0pt"><o:p> </o:p></span></font></p>
<p class="MsoNormal"><font size="3" face="Aptos"><span style="font-size:12.0pt">My personal pet peeve, though it’s easy enough once learned: why in the world would you change the Live/Dead indicator from LIVE /DEAD to TRUE/FALSE (and keep the tag name LD)? 
<o:p></o:p></span></font></p>
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<p class="MsoNormal"><b><font size="3" color="#0f172e" face="Arial"><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#0F172E;font-weight:bold">Kevin Grierson</span></font></b><b><font size="1" color="white" face="remialcxesans"><span style="font-size:1.0pt;font-family:remialcxesans;color:white;font-weight:bold">​</span></font></b><b><font size="1" color="white" face="template-5QSGLunPEem16QANOhMLNA"><span style="font-size:1.0pt;font-family:template-5QSGLunPEem16QANOhMLNA;color:white;font-weight:bold">​</span></font></b><b><font size="1" color="white" face="zone-1"><span style="font-size:1.0pt;font-family:zone-1;color:white;font-weight:bold">​</span></font></b><b><font size="1" color="white" face="zones-AQ"><span style="font-size:1.0pt;font-family:zones-AQ;color:white;font-weight:bold">​</span></font></b><b><font color="#0f172e" face="Arial"><span style="font-family:"Arial",sans-serif;color:#0F172E;font-weight:bold"><o:p></o:p></span></font></b></p>
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<p class="MsoNormal"><font size="3" face="Aptos"><span style="font-size:12.0pt"><o:p> </o:p></span></font></p>
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<p class="MsoNormal"><b><font size="2" face="Calibri"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;font-weight:bold">From:</span></font></b><font size="2" face="Calibri"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> E-trademarks
 <<a href="mailto:e-trademarks-bounces@oppedahl-lists.com">e-trademarks-bounces@oppedahl-lists.com</a>>
<b><span style="font-weight:bold">On Behalf Of </span></b>Jeremy Green Eche via E-trademarks<br>
<b><span style="font-weight:bold">Sent:</span></b> Wednesday, April 3, 2024 12:26 PM<br>
<b><span style="font-weight:bold">To:</span></b> For trademark practitioners. This is not for laypersons to seek legal advice. <<a href="mailto:e-trademarks@oppedahl-lists.com">e-trademarks@oppedahl-lists.com</a>><br>
<b><span style="font-weight:bold">Cc:</span></b> Jeremy Green Eche <<a href="mailto:jeremy@jpglegal.com">jeremy@jpglegal.com</a>><br>
<b><span style="font-weight:bold">Subject:</span></b> Re: [E-trademarks] [EXT] Re: Not everyone is unhappy with the new TESS<o:p></o:p></span></font></p>
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<font size="3" color="white" face="Calibri"><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:white">EXTERNAL EMAIL<o:p></o:p></span></font></p>
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<p class="MsoNormal"><font size="3" face="Aptos"><span style="font-size:12.0pt">I like the new trademark search system a lot. It runs more like a modern search engine than the previous one, with flexible search matching and no temporary URLS that expire in
 a few minutes. I'm very happy that my clients no longer send me dead links because they panicked after seeing that a similar trademark is "registered" (but actually just LIVE and pending). 
<o:p></o:p></span></font></p>
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<p class="MsoNormal"><font size="3" face="Aptos"><span style="font-size:12.0pt">I do find the new search syntax cumbersome and I hope they improve it. I don't mind that they unveiled the software before asking for a lot of feedback. One generally accepted concept
 in software these days -- which has also been true for me anecdotally -- is that if you ask users what they want from a type of product before you release it, they will give you wrong answers, so it's not worth it to spend a ton of time surveying users before
 unveiling a new software product. You're much more likely to learn what users really want after you've released the product and they've started using it and discovering their pain points. Even releasing a beta while keeping the old search engine intact is
 only going to get a few early adopters giving you feedback, and early adopters are not normal users.<o:p></o:p></span></font></p>
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<p class="MsoNormal"><font size="3" face="Aptos"><span style="font-size:12.0pt"><o:p> </o:p></span></font></p>
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<p class="MsoNormal"><font size="3" face="Aptos"><span style="font-size:12.0pt">I understand that releasing the new search engine with bugs creates real issues for trademark owners and attorneys, but there wasn't anything so bad about the software that it "broke"
 trademark law for people in a fundamental way. Especially when most of us use specialized search software to research our legal opinions. 
<o:p></o:p></span></font></p>
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<p class="MsoNormal"><font size="3" face="Aptos"><span style="font-size:12.0pt">--<o:p></o:p></span></font></p>
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<p class="MsoNormal"><font size="3" face="Aptos"><span style="font-size:12.0pt">Jeremy<o:p></o:p></span></font></p>
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<p class="MsoNormal"><font size="3" face="Aptos"><span style="font-size:12.0pt">Jeremy Peter Green Eche<br>
Founder and Managing Attorney, JPG Legal<br>
<br>
Office: (917) 268-7054 | Direct: (917) 310-2207<o:p></o:p></span></font></p>
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<p class="MsoNormal"><font size="3" face="Aptos"><span style="font-size:12.0pt"><o:p> </o:p></span></font></p>
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<p class="MsoNormal"><font size="3" face="Aptos"><span style="font-size:12.0pt"><a href="http://www.jpglegal.com/" target="_blank">www.jpglegal.com</a><o:p></o:p></span></font></p>
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<p class="MsoNormal"><font size="3" face="Aptos"><span style="font-size:12.0pt">157 13th Street, Suite 111<br>
Brooklyn, NY 11215<o:p></o:p></span></font></p>
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<p class="MsoNormal"><font size="3" face="Aptos"><span style="font-size:12.0pt">On Wed, Apr 3, 2024 at 11:55</span></font><font face="Arial"><span style="font-family:"Arial",sans-serif"> </span></font>AM Chelsie Spencer via E-trademarks <<a href="mailto:e-trademarks@oppedahl-lists.com">e-trademarks@oppedahl-lists.com</a>>
 wrote:<o:p></o:p></p>
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<p class="MsoNormal"><font size="2" color="black" face="Aptos"><span style="font-size:11.0pt;color:black">I am thankful that the agency is getting some well-deserved scrutiny outside of the listserv. I also gave her your name, Ken, and told her you were probably
 the leading expert on USPTO searches in the entire world. Still waiting on that class offering from you (albeit on the new TESS)!<o:p></o:p></span></font></p>
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<p class="MsoNormal"><font size="2" color="black" face="Aptos"><span style="font-size:11.0pt;color:black"><o:p> </o:p></span></font></p>
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<p><font size="3" face="Times New Roman"><span style="font-size:12.0pt;font-family:"Times New Roman",serif">Chelsie Spencer | Managing Attorney</span></font><o:p></o:p></p>
<p><b><font size="4" face="Times New Roman"><span style="font-size:13.0pt;font-family:"Times New Roman",serif;font-weight:bold">Ritter Spencer Cheng PLLC</span></font></b><o:p></o:p></p>
<p><font size="2" color="black" face="Times New Roman"><span style="font-size:10.5pt;font-family:"Times New Roman",serif;color:black">15455 Dallas Parkway, Suite 600</span></font><o:p></o:p></p>
<p><font size="2" color="black" face="Times New Roman"><span style="font-size:10.5pt;font-family:"Times New Roman",serif;color:black">Addison, Texas 75001</span></font><o:p></o:p></p>
<p><font size="2" color="black" face="Times New Roman"><span style="font-size:10.5pt;font-family:"Times New Roman",serif;color:black">Office: 214-295-5070</span></font><o:p></o:p></p>
<p><font size="2" color="black" face="Times New Roman"><span style="font-size:10.5pt;font-family:"Times New Roman",serif;color:black">Direct: 214-295-5074</span></font><o:p></o:p></p>
<p><font size="3" face="Aptos"><span style="font-size:12.0pt"><img border="0" width="197" height="124" style="width:2.05in;height:1.2916in" id="Picture_x0020_1" src="cid:image016.png@01DA85D7.A19D62C0"></span><o:p></o:p></font></p>
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<p class="MsoNormal"><b><font size="2" color="black" face="Calibri"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:black;font-weight:bold">From:</span></font></b><font size="2" color="black" face="Calibri"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:black"> E-trademarks
 <<a href="mailto:e-trademarks-bounces@oppedahl-lists.com" target="_blank">e-trademarks-bounces@oppedahl-lists.com</a>> on behalf of Ken Boone via E-trademarks <<a href="mailto:e-trademarks@oppedahl-lists.com" target="_blank">e-trademarks@oppedahl-lists.com</a>><br>
<b><span style="font-weight:bold">Sent:</span></b> Wednesday, April 3, 2024 10:34 AM<br>
<b><span style="font-weight:bold">To:</span></b> For trademark practitioners. This is not for laypersons to seek legal advice. <<a href="mailto:e-trademarks@oppedahl-lists.com" target="_blank">e-trademarks@oppedahl-lists.com</a>><br>
<b><span style="font-weight:bold">Cc:</span></b> Ken Boone <<a href="mailto:boondogles@hotmail.com" target="_blank">boondogles@hotmail.com</a>><br>
<b><span style="font-weight:bold">Subject:</span></b> Re: [E-trademarks] [EXT] Re: Not everyone is unhappy with the new TESS<o:p></o:p></span></font></p>
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<p class="MsoNormal"><font size="3" face="Aptos"><span style="font-size:12.0pt"> <o:p></o:p></span></font></p>
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<p class="MsoNormal"><font size="3" color="#0c64c0" face="Arial"><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#0C64C0">FTR, I received the email below on March 18th.  I figured others in this E-Trademarks discussion group received similar
 requests for comments.  I responded with several emails over the next few days.  Based on the reply questions that I received from Louise Newstead, I concluded that she was neither an experienced trademark searcher nor familiar with searching either TESS or
 Trademark Search.  (Tim Lince requested comments from me in April 2021 for a WTR article about the flood of applications from China.)  <o:p></o:p></span></font></p>
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<p class="MsoNormal"><font size="3" color="#0c64c0" face="Arial"><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#0C64C0"><o:p> </o:p></span></font></p>
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<p class="MsoNormal"><i><font size="3" color="#0c64c0" face="Arial"><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#0C64C0;font-style:italic">​​​​​​​​​​​​​​​​</span></font></i><font color="#0c64c0" face="Arial"><span style="font-family:"Arial",sans-serif;color:#0C64C0">​______________________________<o:p></o:p></span></font></p>
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<p class="MsoNormal"><font size="3" color="black" face="Arial"><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:black"><o:p> </o:p></span></font></p>
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<font size="3" color="black" face="Calibri"><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:black">Hi Ken,</span></font><o:p></o:p></p>
<p style="margin:0in"><font size="3" face="Aptos"><span style="font-size:12.0pt"><o:p> </o:p></span></font></p>
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<font size="3" color="black" face="Calibri"><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:black">I hope you don’t mind me reaching out.</span></font><o:p></o:p></p>
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<font size="3" color="black" face="Calibri"><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:black">I’m a reporter at
<i><span style="font-style:italic">World Trademark Review </span></i>and<i><span style="font-style:italic"> </span></i></span></font><font color="#242424" face="Calibri"><span style="font-family:"Calibri",sans-serif;color:#242424">I’m writing an article this
 week on the USPTO’s new trademark search tool (the replacement for TESS), and on some of the feedback that has arisen since its launch a few months ago. </span></font><o:p></o:p></p>
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<font size="3" face="Aptos"><span style="font-size:12.0pt"><o:p> </o:p></span></font></p>
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<font size="3" color="#242424" face="Calibri"><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#242424">My colleague, Tim Lince, mentioned that you might be a good person to reach out to.</span></font><o:p></o:p></p>
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<font size="3" color="#242424" face="Calibri"><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#242424"> </span></font><o:p></o:p></p>
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<font size="3" color="#242424" face="Calibri"><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#242424">I was wondering whether you have any thoughts on how the new search engine compares to TESS? In particular, on any specific features/functions
 that you think have improved or worsened the search engine experience? And on whether you think the new system marks an improvement overall?</span></font><o:p></o:p></p>
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<font size="3" color="#242424" face="Calibri"><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#242424"> </span></font><o:p></o:p></p>
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<font size="3" color="#242424" face="Calibri"><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#242424">Any comments you could share by this time tomorrow would be great! We would then attribute these to you in the article.  </span></font><o:p></o:p></p>
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<font size="3" face="Aptos"><span style="font-size:12.0pt"><o:p> </o:p></span></font></p>
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<font size="3" color="#242424" face="Calibri"><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#242424">Kind regards,</span></font><o:p></o:p></p>
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<font size="3" color="#242424" face="Calibri"><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#242424"> </span></font><o:p></o:p></p>
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<font size="3" color="#242424" face="Calibri"><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#242424">Louise</span></font><o:p></o:p></p>
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<font size="3" face="Aptos"><span style="font-size:12.0pt"><o:p> </o:p></span></font></p>
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<b><font size="4" color="#242424" face="Arial"><span style="font-size:14.0pt;font-family:"Arial",sans-serif;color:#242424;font-weight:bold">Louise Newstead</span></font></b><o:p></o:p></p>
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<b><font size="2" color="#1d4578" face="Arial"><span style="font-size:9.5pt;font-family:"Arial",sans-serif;color:#1D4578;font-weight:bold">REPORTER,
<i><span style="font-style:italic">WTR</span></i></span></font></b><o:p></o:p></p>
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<font size="2" color="black" face="Arial"><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black"><a href="mailto:Louise.Newstead@lbresearch.com" target="_blank">Louise.Newstead@lbresearch.com</a></span></font><o:p></o:p></p>
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<font size="2" color="#242424" face="Arial"><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#242424"><a href="http://www.worldtrademarkreview.com/" target="_blank">www.worldtrademarkreview.com</a></span></font><o:p></o:p></p>
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<p class="MsoNormal"><i><font size="3" color="#0c64c0" face="Arial"><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#0C64C0;font-style:italic">​​​​​​​​​​​​​​​​​</span></font></i><font color="#0c64c0" face="Arial"><span style="font-family:"Arial",sans-serif;color:#0C64C0">​______________________________<o:p></o:p></span></font></p>
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<p class="MsoNormal" align="center" style="text-align:center"><font size="3" color="#0c64c0" face="Arial"><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#0C64C0">Happy Trademarking,<o:p></o:p></span></font></p>
<p class="MsoNormal" align="center" style="text-align:center"><font size="3" color="#0c64c0" face="Arial"><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#0C64C0">Ken Boone<o:p></o:p></span></font></p>
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<p class="MsoNormal"><b><font size="2" color="black" face="Calibri"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:black;font-weight:bold">From:</span></font></b><font size="2" color="black" face="Calibri"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:black"> E-trademarks
 <<a href="mailto:e-trademarks-bounces@oppedahl-lists.com" target="_blank">e-trademarks-bounces@oppedahl-lists.com</a>> on behalf of Alex Butterman via E-trademarks <<a href="mailto:e-trademarks@oppedahl-lists.com" target="_blank">e-trademarks@oppedahl-lists.com</a>><br>
<b><span style="font-weight:bold">Sent:</span></b> Wednesday, April 3, 2024 5:59 AM<br>
<b><span style="font-weight:bold">To:</span></b> For trademark practitioners. This is not for laypersons to seek legal advice. <<a href="mailto:e-trademarks@oppedahl-lists.com" target="_blank">e-trademarks@oppedahl-lists.com</a>><br>
<b><span style="font-weight:bold">Cc:</span></b> Alex Butterman <<a href="mailto:abutterman@dbllawyers.com" target="_blank">abutterman@dbllawyers.com</a>><br>
<b><span style="font-weight:bold">Subject:</span></b> Re: [E-trademarks] [EXT] Re: Not everyone is unhappy with the new TESS<o:p></o:p></span></font></p>
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<p class="MsoNormal"><font size="2" face="Aptos"><span style="font-size:11.0pt">Agreed. I have seen several articles from this publication over the years refer specifically to issues we discuss and complain about on this List. In fact, I recall this publication
 reporting several times on the "where you sleep at night" address issue and the publication repeated that exact language, making it even more well-known.<br>
<br>
You are welcome, everyone.<br>
<br>
Alex Butterman<br>
Partner        <br>
DUNLAP BENNETT & LUDWIG<br>
211 Church St., SE; Leesburg, VA 20175<br>
T: 703-777-7319 - BIO<br>
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This electronic message contains information from Dunlap Bennett & Ludwig PLLC and may be confidential or privileged. If you are not the intended recipient, any disclosure, copying, or use of the contents is prohibited. If you have received this e-mail in error,
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-----Original Message-----<br>
From: E-trademarks <<a href="mailto:e-trademarks-bounces@oppedahl-lists.com" target="_blank">e-trademarks-bounces@oppedahl-lists.com</a>> On Behalf Of Neil R. Ormos via E-trademarks<br>
Sent: Tuesday, April 2, 2024 10:47 AM<br>
To: E-trademarks Mailing List <<a href="mailto:e-trademarks@oppedahl-lists.com" target="_blank">e-trademarks@oppedahl-lists.com</a>><br>
Cc: Neil R. Ormos <<a href="mailto:ormos-lists@ormos.org" target="_blank">ormos-lists@ormos.org</a>><br>
Subject: Re: [E-trademarks] [EXT] Re: Not everyone is unhappy with the new TESS<br>
<br>
Attachment:  Article:  "USPTO to iteratively develop new trademark search system.pdf"<br>
<br>
Alex Butterman via E-trademarks wrote:<br>
<br>
> Did everyone see the attached article? I tried to send this to the<br>
> list last week but it apparently never got posted. It is from WTR and<br>
> the original may have been paywalled, but my office made this pdf copy<br>
> for internal purposes and I'd like to think this is just fair use<br>
> between colleagues helping each other out.<br>
<br>
Thank you.<br>
<br>
> It is a PTO response to our criticism of the new search software and I<br>
> don't know why the PTO would or should respond only through trade<br>
> press that puts this behind a paywall.<br>
<br>
Of the people quoted in the article, six are not PTO officials.  At least four of those six are participants in Carl's e-mail lists.  I doubt that's mere coincidence.<br>
<br>
Not only do Carl's e-mail lists serve practitioners directly, they also (it seems) serve journalists by aggregating the zeitgeist of the practitioner community and aid in identifying people who might be interviewed and quoted.<br>
<br>
Thanks, Carl, for providing these e-mail lists.<br>
<br>
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