<div dir="ltr">I like the new trademark search system a lot. It runs more like a modern search engine than the previous one, with flexible search matching and no temporary URLS that expire in a few minutes. I'm very happy that my clients no longer send me dead links because they panicked after seeing that a similar trademark is "registered" (but actually just LIVE and pending). <div><br></div><div>I do find the new search syntax cumbersome and I hope they improve it. I don't mind that they unveiled the software before asking for a lot of feedback. One generally accepted concept in software these days -- which has also been true for me anecdotally -- is that if you ask users what they want from a type of product before you release it, they will give you wrong answers, so it's not worth it to spend a ton of time surveying users before unveiling a new software product. You're much more likely to learn what users really want after you've released the product and they've started using it and discovering their pain points. Even releasing a beta while keeping the old search engine intact is only going to get a few early adopters giving you feedback, and early adopters are not normal users.</div><div><br></div><div>I understand that releasing the new search engine with bugs creates real issues for trademark owners and attorneys, but there wasn't anything so bad about the software that it "broke" trademark law for people in a fundamental way. Especially when most of us use specialized search software to research our legal opinions. <div><br></div><div><div><div dir="ltr" class="gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div>--</div><div><br></div><div>Jeremy</div><div><br></div>Jeremy Peter Green Eche<br>Founder and Managing Attorney, JPG Legal<br><br>Office: (917) 268-7054 | Direct: (917) 310-2207<br></div><div dir="ltr"><br></div><div dir="ltr"><a href="http://www.jpglegal.com" target="_blank">www.jpglegal.com</a><br><div><div dir="ltr">157 13th Street, Suite 111<br>Brooklyn, NY 11215<br></div></div></div></div></div></div></div></div></div></div></div><br></div></div></div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Wed, Apr 3, 2024 at 11:55 AM Chelsie Spencer via E-trademarks <<a href="mailto:e-trademarks@oppedahl-lists.com">e-trademarks@oppedahl-lists.com</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex"><div class="msg-3738977644906491325">
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I am thankful that the agency is getting some well-deserved scrutiny outside of the listserv. I also gave her your name, Ken, and told her you were probably the leading expert on USPTO searches in the entire world. Still waiting on that class offering from
you (albeit on the new TESS)!</div>
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<div id="m_-3738977644906491325Signature">
<p><span style="font-family:"Times New Roman",serif;font-size:12pt">Chelsie Spencer | Managing Attorney</span></p>
<p><span style="font-family:"Times New Roman",serif;font-size:13pt"><b>Ritter Spencer Cheng PLLC</b></span></p>
<p><span style="font-family:"Times New Roman",serif;font-size:10.5pt;color:black">15455 Dallas Parkway, Suite 600</span></p>
<p><span style="font-family:"Times New Roman",serif;font-size:10.5pt;color:black">Addison, Texas 75001</span></p>
<p><span style="font-family:"Times New Roman",serif;font-size:10.5pt;color:black">Office: 214-295-5070</span></p>
<p><span style="font-family:"Times New Roman",serif;font-size:10.5pt;color:black">Direct: 214-295-5074</span></p>
<p><img width="197" height="124" style="width: 197px; height: 124px; margin-top: 0px; margin-bottom: 0px;" src="cid:ii_18ea4bc7aa7d87948ae2"></p>
<p> </p>
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<b>From:</b> E-trademarks <<a href="mailto:e-trademarks-bounces@oppedahl-lists.com" target="_blank">e-trademarks-bounces@oppedahl-lists.com</a>> on behalf of Ken Boone via E-trademarks <<a href="mailto:e-trademarks@oppedahl-lists.com" target="_blank">e-trademarks@oppedahl-lists.com</a>><br>
<b>Sent:</b> Wednesday, April 3, 2024 10:34 AM<br>
<b>To:</b> For trademark practitioners. This is not for laypersons to seek legal advice. <<a href="mailto:e-trademarks@oppedahl-lists.com" target="_blank">e-trademarks@oppedahl-lists.com</a>><br>
<b>Cc:</b> Ken Boone <<a href="mailto:boondogles@hotmail.com" target="_blank">boondogles@hotmail.com</a>><br>
<b>Subject:</b> Re: [E-trademarks] [EXT] Re: Not everyone is unhappy with the new TESS</div>
<div style="direction:ltr"> </div>
<div style="direction:ltr;font-family:Arial,Helvetica,sans-serif;font-size:12pt;color:rgb(12,100,192)">
FTR, I received the email below on March 18th. I figured others in this E-Trademarks discussion group received similar requests for comments. I responded with several emails over the next few days. Based on the reply questions that I received from Louise
Newstead, I concluded that she was neither an experienced trademark searcher nor familiar with searching either TESS or Trademark Search. (Tim Lince requested comments from me in April 2021 for a WTR article about the flood of applications from China.) </div>
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<div style="direction:ltr;margin-left:40px;font-family:Arial,Helvetica,sans-serif;font-size:12pt;color:rgb(12,100,192)">
<i></i>______________________________</div>
<div style="direction:ltr;font-family:Arial,Helvetica,sans-serif;font-size:12pt;color:rgb(0,0,0)">
<br>
</div>
<p style="direction:ltr;text-align:left;text-indent:0px;margin-top:0px;margin-bottom:0px;margin-left:40px">
<span style="font-family:Calibri,sans-serif;font-size:12pt;color:rgb(0,0,0);line-height:17.12px">Hi Ken,</span></p>
<p style="direction:ltr;text-align:left;text-indent:0px;margin-top:0px;margin-bottom:0px">
<span style="font-family:Calibri,sans-serif;font-size:12pt;color:rgb(0,0,0);line-height:17.12px"><br>
</span></p>
<p style="direction:ltr;text-align:left;text-indent:0px;margin:0in 0in 8pt 40px">
<span style="font-family:Calibri,sans-serif;font-size:12pt;color:rgb(0,0,0);line-height:17.12px">I hope you don’t mind me reaching out.</span></p>
<p style="direction:ltr;text-align:left;text-indent:0px;background-color:white;margin:0in 0in 0in 40px">
<span style="font-family:Calibri,sans-serif;font-size:12pt;color:black">I’m a reporter at
<i>World Trademark Review </i>and<i> </i></span><span style="font-family:Calibri,sans-serif;font-size:12pt;color:rgb(36,36,36)">I’m writing an article this week on the USPTO’s new trademark search tool (the replacement for TESS), and on some of the
feedback that has arisen since its launch a few months ago. </span></p>
<p style="direction:ltr;text-align:left;text-indent:0px;background-color:white;margin:0in 0in 0in 40px">
<span style="font-family:Calibri,sans-serif;font-size:12pt;color:rgb(36,36,36)"><br>
</span></p>
<p style="direction:ltr;text-align:left;text-indent:0px;background-color:white;margin:0in 0in 0in 40px">
<span style="font-family:Calibri,sans-serif;font-size:12pt;color:rgb(36,36,36)">My colleague, Tim Lince, mentioned that you might be a good person to reach out to.</span></p>
<p style="direction:ltr;text-align:left;text-indent:0px;background-color:white;margin:0in 0in 0in 40px">
<span style="font-family:Calibri,sans-serif;font-size:12pt;color:rgb(36,36,36)"> </span></p>
<p style="direction:ltr;text-align:left;text-indent:0px;background-color:white;margin:0in 0in 0in 40px">
<span style="font-family:Calibri,sans-serif;font-size:12pt;color:rgb(36,36,36)">I was wondering whether you have any thoughts on how the new search engine compares to TESS? In particular, on any specific features/functions that you think have improved
or worsened the search engine experience? And on whether you think the new system marks an improvement overall?</span></p>
<p style="direction:ltr;text-align:left;text-indent:0px;background-color:white;margin:0in 0in 0in 40px">
<span style="font-family:Calibri,sans-serif;font-size:12pt;color:rgb(36,36,36)"> </span></p>
<p style="direction:ltr;text-align:left;text-indent:0px;background-color:white;margin:0in 0in 0in 40px">
<span style="font-family:Calibri,sans-serif;font-size:12pt;color:rgb(36,36,36)">Any comments you could share by this time tomorrow would be great! We would then attribute these to you in the article. </span></p>
<p style="direction:ltr;text-align:left;text-indent:0px;background-color:white;margin:0in 0in 0in 40px">
<span style="font-family:Calibri,sans-serif;font-size:12pt;color:rgb(36,36,36)"><br>
</span></p>
<p style="direction:ltr;text-align:left;text-indent:0px;background-color:white;margin:0in 0in 0in 40px">
<span style="font-family:Calibri,sans-serif;font-size:12pt;color:rgb(36,36,36)">Kind regards,</span></p>
<p style="direction:ltr;text-align:left;text-indent:0px;background-color:white;margin:0in 0in 0in 40px">
<span style="font-family:Calibri,sans-serif;font-size:12pt;color:rgb(36,36,36)"> </span></p>
<p style="direction:ltr;text-align:left;text-indent:0px;background-color:white;margin:0in 0in 0in 40px">
<span style="font-family:Calibri,sans-serif;font-size:12pt;color:rgb(36,36,36)">Louise</span></p>
<p style="direction:ltr;text-align:left;text-indent:0px;background-color:white;margin:0in 0in 0in 40px">
<span style="font-family:Calibri,sans-serif;font-size:12pt;color:rgb(36,36,36)"><br>
</span></p>
<p style="direction:ltr;text-align:left;text-indent:0px;background-color:white;margin:0in 0in 0in 40px">
<span style="font-family:Arial,sans-serif;font-size:14pt;color:rgb(36,36,36);line-height:21.4667px"><b>Louise Newstead</b></span></p>
<p style="direction:ltr;text-align:left;text-indent:0px;margin:0in 0in 0in 40px">
<span style="font-family:Arial,sans-serif;font-size:9.5pt;color:rgb(29,69,120)"><b>REPORTER,
<i>WTR</i></b></span></p>
<p style="direction:ltr;text-align:left;text-indent:0px;margin:0in 0in 0in 40px">
<span style="font-family:Calibri,sans-serif;font-size:11pt;color:rgb(88,192,150)"><b> </b></span></p>
<p style="direction:ltr;text-align:left;text-indent:0px;margin:0in 0in 0in 40px">
<span style="font-family:Arial,sans-serif;font-size:10pt;color:black;line-height:15.3333px"><a href="mailto:Louise.Newstead@lbresearch.com" target="_blank">Louise.Newstead@lbresearch.com</a></span></p>
<p style="direction:ltr;text-align:left;text-indent:0px;margin:0in 0in 0in 40px">
<span style="font-family:Arial,sans-serif;font-size:10pt;color:rgb(36,36,36)"><a href="http://www.worldtrademarkreview.com/" id="m_-3738977644906491325OWAa35e2bab-46dc-a395-e6a0-dbfff37a12b5" style="margin:0px" target="_blank">www.worldtrademarkreview.com</a></span></p>
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<img style="max-width: 940px; margin: 0px; vertical-align: top;" src="cid:ii_18ea4bc7aa7cb971f161"></div>
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</div>
<div style="direction:ltr;margin-left:40px;font-family:Arial,Helvetica,sans-serif;font-size:12pt;color:rgb(12,100,192)">
<i></i>______________________________</div>
<div style="direction:ltr;margin-left:40px;font-family:Arial,Helvetica,sans-serif;font-size:12pt;color:rgb(0,0,0)">
<br>
</div>
<div style="direction:ltr;text-align:center;font-family:Arial,Helvetica,sans-serif;font-size:12pt;color:rgb(12,100,192)">
Happy Trademarking,</div>
<div style="direction:ltr;text-align:center;font-family:Arial,Helvetica,sans-serif;font-size:12pt;color:rgb(12,100,192)">
Ken Boone</div>
<div style="direction:ltr;text-align:center;font-family:Arial,Helvetica,sans-serif;font-size:12pt;color:rgb(0,0,0)">
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<b>From:</b> E-trademarks <<a href="mailto:e-trademarks-bounces@oppedahl-lists.com" target="_blank">e-trademarks-bounces@oppedahl-lists.com</a>> on behalf of Alex Butterman via E-trademarks <<a href="mailto:e-trademarks@oppedahl-lists.com" target="_blank">e-trademarks@oppedahl-lists.com</a>><br>
<b>Sent:</b> Wednesday, April 3, 2024 5:59 AM<br>
<b>To:</b> For trademark practitioners. This is not for laypersons to seek legal advice. <<a href="mailto:e-trademarks@oppedahl-lists.com" target="_blank">e-trademarks@oppedahl-lists.com</a>><br>
<b>Cc:</b> Alex Butterman <<a href="mailto:abutterman@dbllawyers.com" target="_blank">abutterman@dbllawyers.com</a>><br>
<b>Subject:</b> Re: [E-trademarks] [EXT] Re: Not everyone is unhappy with the new TESS</div>
<div style="direction:ltr"> </div>
<div style="direction:ltr;font-size:11pt">Agreed. I have seen several articles from this publication over the years refer specifically to issues we discuss and complain about on this List. In fact, I recall this publication reporting several times on the
"where you sleep at night" address issue and the publication repeated that exact language, making it even more well-known.<br>
<br>
You are welcome, everyone.<br>
<br>
Alex Butterman<br>
Partner <br>
DUNLAP BENNETT & LUDWIG<br>
211 Church St., SE; Leesburg, VA 20175<br>
T: 703-777-7319 - BIO<br>
<br>
This electronic message contains information from Dunlap Bennett & Ludwig PLLC and may be confidential or privileged. If you are not the intended recipient, any disclosure, copying, or use of the contents is prohibited. If you have received this e-mail in error,
please notify us and delete the message without copying or disclosing it.<br>
<br>
-----Original Message-----<br>
From: E-trademarks <<a href="mailto:e-trademarks-bounces@oppedahl-lists.com" target="_blank">e-trademarks-bounces@oppedahl-lists.com</a>> On Behalf Of Neil R. Ormos via E-trademarks<br>
Sent: Tuesday, April 2, 2024 10:47 AM<br>
To: E-trademarks Mailing List <<a href="mailto:e-trademarks@oppedahl-lists.com" target="_blank">e-trademarks@oppedahl-lists.com</a>><br>
Cc: Neil R. Ormos <<a href="mailto:ormos-lists@ormos.org" target="_blank">ormos-lists@ormos.org</a>><br>
Subject: Re: [E-trademarks] [EXT] Re: Not everyone is unhappy with the new TESS<br>
<br>
Attachment: Article: "USPTO to iteratively develop new trademark search system.pdf"<br>
<br>
Alex Butterman via E-trademarks wrote:<br>
<br>
> Did everyone see the attached article? I tried to send this to the<br>
> list last week but it apparently never got posted. It is from WTR and<br>
> the original may have been paywalled, but my office made this pdf copy<br>
> for internal purposes and I'd like to think this is just fair use<br>
> between colleagues helping each other out.<br>
<br>
Thank you.<br>
<br>
> It is a PTO response to our criticism of the new search software and I<br>
> don't know why the PTO would or should respond only through trade<br>
> press that puts this behind a paywall.<br>
<br>
Of the people quoted in the article, six are not PTO officials. At least four of those six are participants in Carl's e-mail lists. I doubt that's mere coincidence.<br>
<br>
Not only do Carl's e-mail lists serve practitioners directly, they also (it seems) serve journalists by aggregating the zeitgeist of the practitioner community and aid in identifying people who might be interviewed and quoted.<br>
<br>
Thanks, Carl, for providing these e-mail lists.<br>
<br>
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