<html><head><meta http-equiv="content-type" content="text/html; charset=utf-8"></head><body style="overflow-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;">Judith, Tuesday 9 April 2024<div><br></div><div>TMEP likely somewhere says in evaluating likely confusion involving a word and design mark that</div><div>sometimes the text dominates adn sometimes the design dominates. So in your case, the generic word</div><div>would likely require a disclaimer, provided the design has some distinctiveness, eg more than a</div><div>common geometric shape. If the design lacked distinctiveness, then harder to salvage the application—</div><div>unless perhaps text is CIRCLE within a Square design and some argument.</div><div><br id="lineBreakAtBeginningOfMessage"><div>
<meta charset="UTF-8"><div dir="auto" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; overflow-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;"><div>Daniel Kegan * <daniel@keganlaw.com><br>KeganLaw * Counsel to Counsel™ * <http://www.keganlaw.com><br><div>We identify, develop, and protect intangible business assets<br>and counsel other professionals on legal issues.<br>Balanced Counsel for Smart Clients®<br></div>29 Kendal Dr<br>Kennett Square PA 19348-2323 USA<br>847=452-2599</div></div>
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<div><br><blockquote type="cite"><div>On Apr 9, 2024, at 1:36 AM, Judith S via E-trademarks <e-trademarks@oppedahl-lists.com> wrote:</div><div><div dir="ltr"><div>Hi All,</div><div>I'm having a discussion with a client about using a generic word with a logo for trademark registration, and I cannot find much addressing the distinction between word marks & logo marks for genericness determination.</div><div>Would someone have a good article, or case citation?</div><div>Thank you,</div><div>Judith<br></div></div>
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