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<p class="MsoNormal"><span style="font-family:"Calibri",sans-serif;color:#1F497D">Instructive in this regard is the 2023 case of Nike’s application to register SNKRS, refused on grounds of genericness and, alternatively, descriptiveness without secondary meaning;
the TTAB overturned the refusal on both grounds. See John Welch’s TTABlog coverage at
<a href="https://thettablog.blogspot.com/2023/08/ttablog-test-is-snkrs-generic-for-or.html">
https://thettablog.blogspot.com/2023/08/ttablog-test-is-snkrs-generic-for-or.html</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri",sans-serif;color:#1F497D">bob<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<div dir="ltr" style="mso-line-height-rule:exactly;-webkit-text-size-adjust:100%;font-size:1px;direction:ltr;"><table cellpadding="0" cellspacing="0" border="0" style="width:100%;border-collapse:collapse;font-size:1px;"><tr style="font-size:0;"><td align="left" style="vertical-align:top;"><table cellpadding="0" cellspacing="0" border="0" style="border-collapse:collapse;font-size:0;"><tr style="font-size:0;"><td align="left" style="padding:0;vertical-align:top;"><table cellpadding="0" cellspacing="0" border="0" style="border-collapse:collapse;font-size:0;"><tr style="font-size:0;"><td align="left" style="padding:10.67px 0 0;vertical-align:top;"><table cellpadding="0" cellspacing="0" border="0" style="border-collapse:collapse;font-size:0;"><tr style="font-size:0;"><td align="left" style="vertical-align:top;"><table cellpadding="0" cellspacing="0" border="0" style="border-collapse:collapse;font-size:0;color:#404040;font-style:normal;font-weight:700;white-space:nowrap;"><tr 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<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">From:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> E-trademarks <e-trademarks-bounces@oppedahl-lists.com>
<b>On Behalf Of </b>Edward Timberlake via E-trademarks<br>
<b>Sent:</b> Monday, May 13, 2024 1:14 PM<br>
<b>To:</b> For trademark practitioners. This is not for laypersons to seek legal advice. <e-trademarks@oppedahl-lists.com><br>
<b>Cc:</b> Edward Timberlake <ed@timberlakelaw.com><br>
<b>Subject:</b> Re: [E-trademarks] Trademarks without vowels<o:p></o:p></span></p>
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<p style="background:yellow"><b><span style="font-size:9.0pt;font-family:"Helvetica",sans-serif;color:red;background:white">[EXTERNAL MESSAGE: This email originated from outside of the firm. Do not click links or open attachments unless you recognize the sender
and know the content is safe.]<o:p></o:p></span></b></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif">The same sound, appearance, meaning, overall commercial impression, etc. analysis will apply whether a mark has vowels or not.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif">And Trademark Examining Attorneys will be accustomed to seeing such marks and searching for their phonetic equivalents, which means a likelihood of confusion refusal would be extremely likely in
the situation you describe.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif">You would of course be welcome to argue that the marks differ in appearance, but greater weight is often given to the sound of marks over their appearance. And you could argue that one of the marks
is pronounced differently, but for the purposes of registration there is no "correct" pronunciation when it comes to assessing whether confusion would be considered likely.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Georgia",serif">Sincerely,</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Georgia",serif">Ed Timberlake </span><o:p></o:p></p>
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<p class="MsoNormal"><i><span style="font-size:10.0pt;font-family:"Georgia",serif"><a href="https://www.nclawspecialists.gov/for-the-public/find-a-board-certified-specialist/results/detail/?id=29473" target="_blank">Board Certified Specialist in Trademark Law</a></span></i><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif"><a href="http://timberlakelaw.com/" target="_blank"><b>Timberlake Law</b></a><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif">Chapel Hill, NC<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif"><a href="https://clarity.fm/edtimberlake" target="_blank">Schedule a call on Clarity</a><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif"><a href="mailto:ed@timberlakelaw.com" target="_blank">ed@timberlakelaw.com</a><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif">919.960.1950<o:p></o:p></span></p>
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<p class="MsoNormal">On Mon, May 13, 2024 at 3:54<span style="font-family:"Arial",sans-serif"> </span>PM Dale Quisenberry via E-trademarks <<a href="mailto:e-trademarks@oppedahl-lists.com">e-trademarks@oppedahl-lists.com</a>> wrote:<o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="EN-GB" style="font-family:"Arial",sans-serif">I feel like there has been some discussion about trademarks without vowels, but am not finding it.</span><span lang="EN-GB"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="EN-GB" style="font-family:"Arial",sans-serif"> </span><span lang="EN-GB"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="EN-GB" style="font-family:"Arial",sans-serif">An example is an application is filed on TMBLR</span><span lang="EN-GB"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="EN-GB" style="font-family:"Arial",sans-serif"> </span><span lang="EN-GB"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="EN-GB" style="font-family:"Arial",sans-serif">Suppose a registration already exists for TUMBLER for the same goods/services.</span><span lang="EN-GB"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="EN-GB" style="font-family:"Arial",sans-serif"> </span><span lang="EN-GB"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="EN-GB" style="font-family:"Arial",sans-serif">Has anyone encountered a similar situation? Will the Examiner issue a likelihood of confusion refusal? Are you aware
of any cases in this area?</span><span lang="EN-GB"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="EN-GB" style="font-family:"Arial",sans-serif"> </span><span lang="EN-GB"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="EN-GB" style="font-family:"Arial",sans-serif">Thanks!</span><span lang="EN-GB"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="EN-GB" style="font-family:"Arial",sans-serif"> </span><span lang="EN-GB"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="EN-GB" style="font-family:"Arial",sans-serif">Dale</span><span lang="EN-GB"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="EN-GB" style="font-family:"Arial",sans-serif"> </span><span lang="EN-GB"><o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-family:"Arial",sans-serif">C. Dale Quisenberry</span><span lang="EN-GB"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-family:"Arial",sans-serif">Quisenberry Law PLLC</span><span lang="EN-GB"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-family:"Arial",sans-serif">13910 Champion Forest Drive, Suite 203</span><span lang="EN-GB"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-family:"Arial",sans-serif">Houston, Texas 77069</span><span lang="EN-GB"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-family:"Arial",sans-serif">(832) 680.5000 (office)</span><span lang="EN-GB"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-family:"Arial",sans-serif">(832) 680.1000 (mobile)</span><span lang="EN-GB"><o:p></o:p></span></p>
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