<html><head><meta http-equiv="content-type" content="text/html; charset=utf-8"></head><body style="overflow-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;"><meta http-equiv="content-type" content="text/html; charset=utf-8"><div style="overflow-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;">Lower cost surveys.<div>If the decision-maker were science and math oriented, then there are multiple ways to conduct<div>scientifically reliable trademark studies at low cost. The reported cases rarely so support.</div><div>Target the universe to be generalized to, target and explain why a few good random samples with</div><div>decently high response rates suffcie within the expected error range, etc, and have good unbiased</div><div>questions anad response formats. Have solid design and implemented survey data and be prepared</div><div>to challenge the other side that ssays your sample size is too small, etc. Oh it sure helps if there</div><div>is a strong effect, high percent difference, and lots of responses to open-ended “Why say that”</div><div>where the asserted distinctiveness is highlighted, B doesn’t show A.</div><br><div>
<meta charset="UTF-8"><div dir="auto" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; overflow-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;"><div>Daniel Kegan * <daniel@keganlaw.com><br>KeganLaw * Counsel to Counsel™ * <http://www.keganlaw.com><br><div>We identify, develop, and protect intangible business assets<br>and counsel other professionals on legal issues.<br>Balanced Counsel for Smart Clients®<br></div>29 Kendal Dr<br>Kennett Square PA 19348-2323 USA<br></div></div>
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<div><br><blockquote type="cite"><div>On May 22, 2024, at 4:11 PM, Leesa N. Weiss via E-trademarks <e-trademarks@oppedahl-lists.com> wrote:</div><div><meta charset="UTF-8"><div class="WordSection1" style="page: WordSection1; caret-color: rgb(0, 0, 0); font-family: TimesNewRomanPSMT; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none;"><div style="margin: 0in; font-size: 11pt; font-family: Aptos, sans-serif;"><span style="font-family: Georgia, serif; color: rgb(0, 32, 96);">I am looking for a general range of cost(s) (guesstimates) which could be anticipated in conducting a survey to determine the distinctiveness of a trade dress.</span></div><div style="margin: 0in; font-size: 11pt; font-family: Aptos, sans-serif;"><span style="font-family: Georgia, serif; color: rgb(0, 32, 96);">If any of you have had recent favorable experiences using a firm to undertake a survey to determine the distinctiveness of a trade dress, I would appreciate sharing the name(s) of such firms.</span></div></div><p style="caret-color: rgb(0, 0, 0); font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; font-size: 10pt; font-family: Calibri;"><span style="font-family: Calibri;"><font color="#4d4d4d"><font face="Calibri"><strong>Leesa N. Weiss</strong></font></font></span><span style="font-family: Calibri;"><font color="#4d4d4d"><br>9801 Washingtonian Boulevard, Suite 750<br>Gaithersburg, MD 20878<br style="font-family: Calibri;"><font face="Calibri"><a href="mailto:lweiss@esfip.com">lweiss@esfip.com</a><br style="font-family: Calibri;">Direct: 240-864-2472<br style="font-family: Calibri;"></font></font></span></p></div></blockquote></div><br></div></div></body></html>