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You should budget around $60k plus attorney time to design and conduct a survey. Then there’s expert discovery and testimony costs.
<div>I can see if I can find our list of experts. <br id="lineBreakAtBeginningOfSignature">
<div dir="ltr">Sent from my iPhone</div>
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<blockquote type="cite">On May 30, 2024, at 12:20 PM, Leesa N. Weiss via E-trademarks <e-trademarks@oppedahl-lists.com> wrote:<br>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif;color:#002060">I posted this last week and wanted to try one more time (post-INTA) to see if I might garner any additional feedback:<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-family:"Georgia",serif;color:#002060">I am looking for a general range of cost(s) (guesstimates) which could be anticipated in conducting a survey to determine the distinctiveness of a trade dress for purposes of seeking
Federal trademark registration.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Georgia",serif;color:#002060"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Georgia",serif;color:#002060">If any of you have had recent favorable experiences using a firm to undertake a survey to determine the distinctiveness of a trade dress, I would appreciate sharing the name(s) of
such firms.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Georgia",serif;color:#002060"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Georgia",serif;color:#002060">Thank you, in advance.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Georgia",serif;color:#002060"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Georgia",serif;color:#002060">Leesa<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Georgia",serif;color:#002060"><o:p> </o:p></span></p>
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<p style="FONT-SIZE: 10pt; FONT-FAMILY: Calibri"><span style="FONT-FAMILY: Calibri"><font color="#4d4d4d"><font face="Calibri"><strong>Leesa N. Weiss<br style="FONT-FAMILY: Calibri">
<em>Partner</em><br style="FONT-FAMILY: Calibri">
</strong></font></font></span><img 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" 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