<div dir="ltr"><div class="gmail_default" style="font-family:georgia,serif;font-size:small">A super-easy primer* would be:</div><div class="gmail_default" style="font-family:georgia,serif;font-size:small"><br></div><div class="gmail_default" style="font-family:georgia,serif;font-size:small">Disparagement is no longer a bar to federal registration in the U.S., so who cares?</div><div class="gmail_default" style="font-family:georgia,serif;font-size:small"><br></div><div class="gmail_default" style="font-family:georgia,serif;font-size:small">Dilution by blurring or tarnishment aren't quite as big a deal as they might appear because neither is grounds for refusal at the ex parte level and they seldom actually apply in the inter partes context (because plaintiffs' marks typically aren't nearly as famous for dilution purposes as they seem to think they are).</div><div class="gmail_default" style="font-family:georgia,serif;font-size:small"><br></div><div class="gmail_default" style="font-family:georgia,serif;font-size:small">Maintenance (at the 5 year mark, and the 10 year mark, and the 20 year mark, etc.) tends to be a good idea if it was worth seeking registration in the first place, but like everything else with trademarks it's largely case-by-case. </div><div class="gmail_default" style="font-family:georgia,serif;font-size:small"><br></div><div class="gmail_default" style="font-family:georgia,serif;font-size:small"><br></div><div class="gmail_default" style="font-family:georgia,serif;font-size:small"><br></div><div class="gmail_default" style="font-family:georgia,serif;font-size:small">*Mandatory disclaimer that this is not actually legal advice</div><div><div dir="ltr" class="gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div></div><div><br></div><div><span style="font-family:georgia,serif"><br></span></div><div><font face="georgia, serif" size="2">Sincerely,</font></div><div><font face="georgia, serif" size="2"><br></font></div><div><div style="font-size:small"><font face="georgia, serif" size="2">Ed Timberlake </font></div><div style="font-size:small"><font face="georgia, serif" size="2"><i><a href="https://www.nclawspecialists.gov/for-the-public/find-a-board-certified-specialist/results/detail/?id=29473" target="_blank">Board Certified Specialist in Trademark Law</a></i></font></div><div style="font-size:small"><font face="georgia, serif" size="2"><br></font></div><div style="font-size:small"><div style="font-family:georgia,serif"><a href="http://timberlakelaw.com/" target="_blank"><b>Timberlake Law</b></a></div><div style="font-family:georgia,serif">Chapel Hill, NC<br></div><div style="font-family:georgia,serif"><br></div><div style="font-family:georgia,serif"><a href="https://clarity.fm/edtimberlake" target="_blank">Schedule a call on Clarity</a><br></div><div style="font-family:georgia,serif"><a href="mailto:ed@timberlakelaw.com" target="_blank">ed@timberlakelaw.com</a><br></div><div style="font-family:georgia,serif">919.960.1950<br></div></div></div><div><br></div><div><img width="96" height="96" src="https://ci3.googleusercontent.com/mail-sig/AIorK4zUm0zjuSoSf91b85RXakFjrbAqMcNkJek2_S8VO9eHNz9mDAX5u3RBN0aEhVODltVLqRN-NYsDzt7A"><br></div><div><br></div><div><br></div><div><br></div><div><br></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><br></div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Fri, Jul 5, 2024 at 2:20\u202fPM Shawn Shadow via E-trademarks <<a href="mailto:e-trademarks@oppedahl-lists.com">e-trademarks@oppedahl-lists.com</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex"><div class="msg7164819260064506266">
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<p class="MsoNormal">Hi All,<u></u><u></u></p>
<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal">Can anyone point me to easy primers for non-lawyers on maintenance, dilution and disparagement? Please send privately.<u></u><u></u></p>
<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal">Thanks!<u></u><u></u></p>
<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal">Shawn<u></u><u></u></p>
<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal" style="margin-bottom:12pt"><b><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(0,32,96)"><u></u> <u></u></span></b></p>
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<p class="MsoNormal"><b><span style="font-size:11pt;font-family:"Avenir Next Demi Bold",sans-serif;color:rgb(0,32,96)"><img width="48" height="59" style="width: 0.5in; height: 0.6145in;" id="m_7164819260064506266Picture_x0020_1" src="cid:ii_1908443cc074cff311" alt="cid3594913273*image002.png@01D8DE32.5ADBE080"><span><u></u><u></u></span></span></b></p>
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<p class="MsoNormal"><b><span style="font-size:10pt;font-family:Calibri,sans-serif;color:black">Shawn M. Shadow<br>
</span></b><span style="font-size:9pt;font-family:Calibri,sans-serif;color:rgb(124,124,124)">CEO<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:10pt;font-family:Calibri,sans-serif;color:black"><u></u> <u></u></span></p>
<p class="MsoNormal"><span style="font-size:10pt;font-family:Calibri,sans-serif;color:black">810.357.1225</span><span style="font-size:11pt;font-family:Calibri,sans-serif;color:black"><u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:10pt;font-family:Calibri,sans-serif;color:black"><a href="http://www.1027tm.com" target="_blank">www.1027tm.com</a></span><b><span style="font-size:11pt;font-family:"Avenir Next Demi Bold",sans-serif;color:rgb(0,32,96)"><u></u><u></u></span></b></p>
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<p class="MsoNormal" align="center" style="text-align:center"><i><span style="font-size:10pt;font-family:Calibri,sans-serif;color:rgb(0,32,96)">Let everyone else be normal. We'll be exceptional.</span></i><u></u><u></u></p>
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