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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana",sans-serif;color:#0A2F41">Love this.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Verdana",sans-serif;color:#003366">Jessica R. Friedman</span><span style="font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Verdana",sans-serif;color:#003366">Attorney at Law<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Verdana",sans-serif;color:#003366">300 East 59 Street, Ste. 2406<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Verdana",sans-serif;color:#003366">New York, NY 10022</span><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Verdana",sans-serif;color:#003366">Phone: 212-220-0900</span><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Verdana",sans-serif;color:#003366">E-mail:</span><span style="font-size:8.0pt;font-family:"Verdana",sans-serif;color:blue"> <u><a href="mailto:jrfriedman@litproplaw.com" title="mailto:jrfriedman@litproplaw.com"><span style="color:#0563C1">jrfriedman@litproplaw.com</span></a></u></span><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Verdana",sans-serif;color:#003366">URL: </span><u><span style="font-size:8.0pt;font-family:"Verdana",sans-serif;color:blue"><a href="http://www.literarypropertylaw.com" title="http://www.literarypropertylaw.com"><span style="color:#0563C1">www.literarypropertylaw.com</span></a></span></u><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt"><b><span style="color:black">From:
</span></b><span style="color:black">E-trademarks <e-trademarks-bounces@oppedahl-lists.com> on behalf of Edward Timberlake via E-trademarks <e-trademarks@oppedahl-lists.com><br>
<b>Date: </b>Friday, July 5, 2024 at 3:13</span><span style="font-family:"Arial",sans-serif;color:black"> </span><span style="color:black">PM<br>
<b>To: </b>For trademark practitioners. This is not for laypersons to seek legal advice. <e-trademarks@oppedahl-lists.com><br>
<b>Cc: </b>Edward Timberlake <ed@timberlakelaw.com><br>
<b>Subject: </b>Re: [E-trademarks] Primer on Maintenance, Dilution, Disparagement<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif">A super-easy primer* would be:<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif">Disparagement is no longer a bar to federal registration in the U.S., so who cares?<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif">Dilution by blurring or tarnishment aren't quite as big a deal as they might appear because neither is grounds for refusal at the ex parte level and they seldom actually apply in the inter partes
context (because plaintiffs' marks typically aren't nearly as famous for dilution purposes as they seem to think they are).<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif">Maintenance (at the 5 year mark, and the 10 year mark, and the 20 year mark, etc.) tends to be a good idea if it was worth seeking registration in the first place, but like everything else with
trademarks it's largely case-by-case. <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif">*Mandatory disclaimer that this is not actually legal advice<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Georgia",serif">Sincerely,</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Georgia",serif">Ed Timberlake </span><o:p></o:p></p>
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<p class="MsoNormal"><i><span style="font-size:10.0pt;font-family:"Georgia",serif"><a href="https://www.nclawspecialists.gov/for-the-public/find-a-board-certified-specialist/results/detail/?id=29473" target="_blank">Board Certified Specialist in Trademark Law</a></span></i><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif"><a href="http://timberlakelaw.com/" target="_blank"><b>Timberlake Law</b></a><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif">Chapel Hill, NC<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif"><a href="https://clarity.fm/edtimberlake" target="_blank">Schedule a call on Clarity</a><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif"><a href="mailto:ed@timberlakelaw.com" target="_blank">ed@timberlakelaw.com</a><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif">919.960.1950<o:p></o:p></span></p>
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<p class="MsoNormal">On Fri, Jul 5, 2024 at 2:20<span style="font-family:"Arial",sans-serif"> </span>PM Shawn Shadow via E-trademarks <<a href="mailto:e-trademarks@oppedahl-lists.com">e-trademarks@oppedahl-lists.com</a>> wrote:<o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Hi All,<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"> <o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Can anyone point me to easy primers for non-lawyers on maintenance, dilution and disparagement? Please send privately.<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"> <o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Thanks!<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"> <o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Shawn<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"> <o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:12.0pt"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#002060"> </span></b><o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><b><span style="font-size:11.0pt;font-family:"Avenir Next Demi Bold",sans-serif;color:#002060"><img border="0" width="48" height="59" style="width:.5in;height:.6145in" id="m_7164819260064506266Picture_x0020_1" src="cid:ii_1908443cc074cff311" alt="cid3594913273*image002.png@01D8DE32.5ADBE080"></span></b><o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><b><span style="font-size:10.0pt;font-family:"Calibri",sans-serif;color:black">Shawn M. Shadow<br>
</span></b><span style="font-size:9.0pt;font-family:"Calibri",sans-serif;color:#7C7C7C">CEO</span><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:10.0pt;font-family:"Calibri",sans-serif;color:black"> </span><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:10.0pt;font-family:"Calibri",sans-serif;color:black">810.357.1225</span><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:10.0pt;font-family:"Calibri",sans-serif;color:black"><a href="http://www.1027tm.com" target="_blank">www.1027tm.com</a></span><o:p></o:p></p>
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<i><span style="font-size:10.0pt;font-family:"Calibri",sans-serif;color:#002060">Let everyone else be normal. We'll be exceptional.</span></i><o:p></o:p></p>
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<p class="MsoNormal">-- <br>
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