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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif;color:#0E2841">That is my recollection as well and I was trained as an examiner 27 years ago. I think there was a case in the TTAB or CAFC decades that held that a full name does
not have <b>primary</b> significance as a surname. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif;color:#0E2841"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:black;mso-ligatures:standardcontextual">Alex Butterman<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:black;mso-ligatures:standardcontextual">Partner<b>
</b></span><b><span style="font-size:12.0pt;font-family:"Avenir Next";color:#37428A"><o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Avenir Next";color:#37428A">DUNLAP </span></b><b><span style="font-size:12.0pt;font-family:"Avenir Next";color:#616A73">BENNETT </span></b><b><span style="font-size:12.0pt;font-family:"Avenir Next";color:#37428A">&
LUDWIG</span></b><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#156082;mso-ligatures:standardcontextual"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:3.0pt"><i><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:black;mso-ligatures:standardcontextual">211 Church St., SE; Leesburg, VA 20175<o:p></o:p></span></i></p>
<p class="MsoNormal" style="margin-bottom:3.0pt"><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:black;mso-ligatures:standardcontextual">T: 703-777-7319</span><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#156082;mso-ligatures:standardcontextual">
– </span><span style="font-size:12.0pt;color:#156082;mso-ligatures:standardcontextual"><a href="https://www.dbllawyers.com/attorney/alex-butterman/"><b><span style="font-family:"Arial",sans-serif;color:blue">BIO</span></b></a><o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">From:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> E-trademarks <e-trademarks-bounces@oppedahl-lists.com>
<b>On Behalf Of </b>John Dugger via E-trademarks<br>
<b>Sent:</b> Thursday, July 25, 2024 12:02 PM<br>
<b>To:</b> For trademark practitioners. This is not for laypersons to seek legal advice. <e-trademarks@oppedahl-lists.com><br>
<b>Cc:</b> John Dugger <jedugger@gmail.com>; Michael Eshaghian <michael@meshiplaw.com><br>
<b>Subject:</b> [EXT] Re: [E-trademarks] Trademarks for Full Names<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">When I was an Examining Attorney, we were specifically told not to issue 2e4 refusals in those circumstances. The addition of the first name makes it more than primarily merely a surname.<span style="font-size:12.0pt"><o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">All the best,<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">John<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">Sent from my iPhone<o:p></o:p></p>
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<o:p></o:p></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt">On Jul 25, 2024, at 11:55<span style="font-family:"Arial",sans-serif"> </span>AM, Crane, Susan via E-trademarks <<a href="mailto:e-trademarks@oppedahl-lists.com">e-trademarks@oppedahl-lists.com</a>> wrote:<o:p></o:p></p>
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<p class="MsoNormal"><span style="font-family:"Tahoma",sans-serif"></span> <span style="font-size:12.0pt">
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#1F497D">Usually when the mark comprises a full name, you have to indicate whether it is a living person, and if so, whether you have consent, but I’ve never seen a 2(e)(4)
refusal under those circumstances.</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#1F497D"> </span><o:p></o:p></p>
<p class="MsoNormal"><b><span style="font-family:"Arial",sans-serif;color:#0072CE">Susan L. Crane</span></b><o:p></o:p></p>
<p class="MsoNormal"><b><span style="font-family:"Arial",sans-serif;color:#51534A">Group Vice President, Legal</span></b><o:p></o:p></p>
<p class="MsoNormal"><b><span style="font-family:"Arial",sans-serif;color:#51534A">Intellectual Property, Brands & Marketing</span></b><o:p></o:p></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#51534A"> </span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#51534A">Wyndham Hotels & Resorts, Inc.</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#51534A">22 Sylvan Way</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#51534A">Parsippany, NJ 07054</span><o:p></o:p></p>
<p class="MsoNormal"><b><span style="font-family:"Arial",sans-serif;color:#51534A">O</span></b><span style="font-family:"Arial",sans-serif;color:#51534A"> (973) 753-6455</span><o:p></o:p></p>
<p class="MsoNormal"><b><span style="font-family:"Arial",sans-serif;color:#51534A">M</span></b><span style="font-family:"Arial",sans-serif;color:#51534A"> (973) 879-3420</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F497D"><a href="mailto:Susan.Crane@wyndham.com"><span style="color:#0563C1">Susan.Crane@wyndham.com</span></a></span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F497D"> </span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#51534A"> </span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#1F497D"> </span><o:p></o:p></p>
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<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">From:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> E-trademarks <<a href="mailto:e-trademarks-bounces@oppedahl-lists.com">e-trademarks-bounces@oppedahl-lists.com</a>>
<b>On Behalf Of </b>Michael Eshaghian via E-trademarks<br>
<b>Sent:</b> Thursday, July 25, 2024 11:48 AM<br>
<b>To:</b> For trademark practitioners. This is not for laypersons to seek legal advice. <<a href="mailto:e-trademarks@oppedahl-lists.com">e-trademarks@oppedahl-lists.com</a>><br>
<b>Cc:</b> Michael Eshaghian <<a href="mailto:michael@meshiplaw.com">michael@meshiplaw.com</a>><br>
<b>Subject:</b> [E-trademarks] Trademarks for Full Names</span><o:p></o:p></p>
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<p class="MsoNormal"> <o:p></o:p></p>
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<p class="MsoNormal" style="mso-line-height-alt:.75pt"><span style="font-size:1.0pt;color:white">Hi all, I would appreciate any cases or other legal authority regarding registration of marks comprised of a full name, specifically analyzed under Section 2(e)(4)
(primarily merely surname). TMEP 1211.</span><span style="font-size:1.0pt;font-family:"Arial",sans-serif;color:white"> </span><span style="font-size:1.0pt;color:white">01(b) discusses surnames combined with</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;mso-ligatures:standardcontextual">Hi all,</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;mso-ligatures:standardcontextual"> </span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;mso-ligatures:standardcontextual">I would appreciate any cases or other legal authority regarding registration of marks comprised of a
<u>full</u> name, specifically analyzed under Section 2(e)(4) (primarily merely surname). TMEP 1211.01(b) discusses surnames combined with other matter, but there is no discussion about combination with first names, specifically.
</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;mso-ligatures:standardcontextual"> </span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;mso-ligatures:standardcontextual">Thank you,</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;mso-ligatures:standardcontextual">Michael</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;mso-ligatures:standardcontextual"> </span><o:p></o:p></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:Montserrat;color:black">Michael Eshaghian</span></b><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:Montserrat;color:#9A9A9A">Attorney</span><o:p></o:p></p>
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</span></b><b><span style="font-size:11.0pt;font-family:Montserrat;color:#E82528">Mesh IP Law, PC</span></b><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:Montserrat;color:#9A9A9A">5632 Van Nuys Blvd. #1395</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:Montserrat;color:#9A9A9A">Van Nuys, CA 91401</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:Montserrat;color:#9A9A9A">(213) 357-5668 call & text</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:Montserrat;color:#9A9A9A"><a href="mailto:michael@meshiplaw.com"><span style="color:blue">michael@meshiplaw.com</span></a></span><o:p></o:p></p>
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