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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif">Re-upping this old thread because it\u2019s good context for my question. The Fish article linked below is super helpful in sorting out a lot of common law priority questions, but
not this one.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif">A (Senior User) begins using the mark in one geographical area. Does not register. B begins using the mark in a remote geographical area about a decade later, and applies for
registration. A applies for registration after B.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif">I think the way this works is that B is still entitled to at least Section 33(b)(5) defense and can at least use the mark in its geographical area. What I can\u2019t figure out is
whether B\u2019s registration will change that and allow B to expand, while freezing A\u2019s territory. And also whether this doesn\u2019t matter because A can still successfully oppose B\u2019s registration.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif">?<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt"><b><span style="font-size:12.0pt;font-family:"Aptos",sans-serif;color:black">From:
</span></b><span style="font-size:12.0pt;font-family:"Aptos",sans-serif;color:black">E-trademarks <e-trademarks-bounces@oppedahl-lists.com> on behalf of Dale Quisenberry via E-trademarks <e-trademarks@oppedahl-lists.com><br>
<b>Date: </b>Tuesday, March 21, 2023 at 1:54</span><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:black">\u202f</span><span style="font-size:12.0pt;font-family:"Aptos",sans-serif;color:black">PM<br>
<b>To: </b>for trademark practitioners <e-trademarks@oppedahl-lists.com><br>
<b>Cc: </b>Dale Quisenberry <dale@quisenberrylaw.com>, Geyer, Laura T. <ltgeyer@vorys.com><br>
<b>Subject: </b>Re: [E-trademarks-L] Priority of common law user over senior applicant/registrant<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif">Thanks for the article, Tom. Well written and very informative. Much appreciated.</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif"> </span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif">Dale</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif"> </span><span style="font-size:12.0pt"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif">C. Dale Quisenberry</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif">Quisenberry Law PLLC</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif">13910 Champion Forest Drive, Suite 203</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif">Houston, Texas 77069</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif">(832) 680.5000 (office)</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif">(832) 680.1000 (mobile)</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif">(832) 680.5555 (facsimile)</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif"><a href="http://www.quisenberrylaw.com"><span style="color:#0563C1">www.quisenberrylaw.com</span></a></span><span style="font-size:12.0pt"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif"> </span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif"> </span><span style="font-size:12.0pt"><o:p></o:p></span></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt"><b><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:black">From:
</span></b><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:black">E-trademarks <e-trademarks-bounces@oppedahl-lists.com> on behalf of Tom Vanderbloemen via E-trademarks <e-trademarks@oppedahl-lists.com><br>
<b>Date: </b>Tuesday, March 21, 2023 at 11:48 AM<br>
<b>To: </b>for trademark practitioners <e-trademarks@oppedahl-lists.com><br>
<b>Cc: </b>Tom Vanderbloemen <tom@vanderbloemenlaw.com>, Geyer, Laura T. <ltgeyer@vorys.com><br>
<b>Subject: </b>Re: [E-trademarks-L] Priority of common law user over senior applicant/registrant</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">There was a previous discussion in this forum about concurrent use registrations, and while concurrent use registrations are not common, the issues about senior common law
user v. junior registrant are. We wrote about this in an article for the ABA Forum on Franchising, getting into cases like Dawn Donut, etc. The article is \u201cThe Untold Story of the Concurrent Use Trademark Registration,\u201d and it is in the Fall 2021 volume
of the <i>Franchise Law Journal</i>. If you are interested and can\u2019t find the article online, please feel free to email me at
<a href="mailto:tom@vanderbloemenlaw.com">tom@vanderbloemenlaw.com</a>.</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> </span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Thanks!</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> </span><span style="font-size:12.0pt"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:9.0pt;font-family:Helvetica;color:black">__________________________</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:Helvetica;color:black"> </span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:Helvetica;color:black">Tom Vanderbloemen<br>
Vanderbloemen Law Firm, P.A.<br>
330 East Coffee Street<br>
Greenville, SC 29601<br>
864-250-9530 (main)<br>
864-501-2627 (direct)</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt"><b><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:black">From:
</span></b><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:black">E-trademarks <e-trademarks-bounces@oppedahl-lists.com> on behalf of Geyer, Laura T. via E-trademarks <e-trademarks@oppedahl-lists.com><br>
<b>Date: </b>Tuesday, March 21, 2023 at 11:25 AM<br>
<b>To: </b>e-trademarks@oppedahl-lists.com <e-trademarks@oppedahl-lists.com><br>
<b>Cc: </b>Geyer, Laura T. <ltgeyer@vorys.com><br>
<b>Subject: </b>[E-trademarks-L] Priority of common law user over senior applicant/registrant</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">In most jurisdictions (though there are different applicable doctrines), generally the way common law use works is that once a federal
registration is filed, the common law user\u2019s rights \u201cfreeze\u201d in its geographical area of use and (in some circuits) a \u201czone of reasonable expansion\u201d around that area. That means that senior applicant can claim rights everywhere else in the US.
<br>
<br>
Even having an incontestable registration doesn\u2019t mean the senior registrant always wins, though.
</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">This is possibly the most useful summary I have ever read of the issues and I refer to it regularly. </span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">\u201cWhose Mark Is It Anyway?\u201d<br>
<a href="https://www.fr.com/insights/thought-leadership/articles/prior-user-vs-federal-registrant-whose-mark-is-it-anyway1/">https://www.fr.com/insights/thought-leadership/articles/prior-user-vs-federal-registrant-whose-mark-is-it-anyway1/</a>
</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:13.0pt;font-family:Merriweather;color:#C24C40">Laura T. Geyer</span></b><span style="font-size:13.0pt;font-family:Merriweather;color:#1F497D"><br>
</span><span style="font-size:9.0pt;font-family:Montserrat;color:#1B3C5C">Partner</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
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</span><span style="font-size:9.0pt;font-family:Montserrat;color:#1B3C5C">202.467.8940</span><span style="font-size:9.0pt;font-family:Montserrat;color:#1F497D">
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