<html><head><meta http-equiv="content-type" content="text/html; charset=utf-8"></head><body style="overflow-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;">"<span style="color: rgb(10, 47, 65); font-family: Verdana, sans-serif; font-size: 10pt;">has to be considered a \u201cdistinctive\u201d element</span><font color="#0a2f41" face="Verdana, sans-serif" size="2"><span style="caret-color: rgb(10, 47, 65);">\u201d</span></font><div><font color="#0a2f41" face="Verdana, sans-serif" size="2"><span style="caret-color: rgb(10, 47, 65);">Not necessarily. Depends on the relative sizes, color, etc\u2014all the prominence, dominance</span></font></div><div><font color="#0a2f41" face="Verdana, sans-serif" size="2"><span style="caret-color: rgb(10, 47, 65);">factors. As is often said, tm law is fact specific. Tiny use of even a registered design</span></font></div><div><font color="#0a2f41" face="Verdana, sans-serif" size="2"><span style="caret-color: rgb(10, 47, 65);">mark with a big, bold, bright text, likely the tex dominates. Reverse with tiny text, and</span></font></div><div><font color="#0a2f41" face="Verdana, sans-serif" size="2"><span style="caret-color: rgb(10, 47, 65);">the design might dominate. Straight text wordmark, protects in any size, style, etc.</span></font></div><div><font color="#0a2f41" face="Verdana, sans-serif" size="2"><span style="caret-color: rgb(10, 47, 65);">Design marks less potent. Consider the mark as a whole.</span></font></div><div><font color="#0a2f41" face="Verdana, sans-serif" size="2"><span style="caret-color: rgb(10, 47, 65);"><br></span></font></div><div><font color="#0a2f41" face="Verdana, sans-serif" size="2"><span style="caret-color: rgb(10, 47, 65);">Daniel Kegan<br></span></font><div><br><blockquote type="cite"><div>On Nov 8, 2024, at 4:28\u202fPM, Jessica R. Friedman via E-trademarks <e-trademarks@oppedahl-lists.com> wrote:</div><br class="Apple-interchange-newline"><div><meta charset="UTF-8"><div class="WordSection1" style="page: WordSection1; caret-color: rgb(0, 0, 0); font-family: TimesNewRomanPSMT; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none;"><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; font-family: Verdana, sans-serif; color: rgb(10, 47, 65);">Thanks all. I shouldn\u2019t have used a heart as an example, because the design component I\u2019m dealing with is a registered trademark of the client\u2019s, and, therefore, I think it has to be considered a \u201cdistinctive\u201d element, which, combined with the surname, results in a mark that is not primarily merely a surname.<o:p></o:p></span></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; font-family: Verdana, sans-serif; color: rgb(10, 47, 65);"><o:p> </o:p></span></div><div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: rgb(0, 51, 102);">Jessica R. Friedman</span><span style="font-family: "Times New Roman", serif;"><o:p></o:p></span></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: rgb(0, 51, 102);">Attorney at Law<o:p></o:p></span></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: rgb(0, 51, 102);">300 East 59 Street, Ste. 2406<o:p></o:p></span></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: rgb(0, 51, 102);">New York, NY 10022</span><span style="font-size: 11pt; font-family: "Times New Roman", serif;"><o:p></o:p></span></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: rgb(0, 51, 102);">Phone: 212-220-0900</span><span style="font-size: 11pt; font-family: "Times New Roman", serif;"><o:p></o:p></span></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: rgb(0, 51, 102);">Cell: 917-647-1884</span><span style="font-size: 11pt; font-family: "Times New Roman", serif;"><o:p></o:p></span></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: rgb(0, 51, 102);">E-mail:</span><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: blue;"> <u><a href="mailto:jrfriedman@litproplaw.com" title="mailto:jrfriedman@litproplaw.com" style="color: blue; text-decoration: underline;"><span style="color: rgb(5, 99, 193);">jrfriedman@litproplaw.com</span></a></u></span><span style="font-size: 11pt; font-family: "Times New Roman", serif;"><o:p></o:p></span></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: rgb(0, 51, 102);">URL: </span><u><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: blue;"><a href="http://www.literarypropertylaw.com/" title="http://www.literarypropertylaw.com" style="color: blue; text-decoration: underline;"><span style="color: rgb(5, 99, 193);">www.literarypropertylaw.com</span></a></span></u><span style="font-size: 11pt; font-family: "Times New Roman", serif;"><o:p></o:p></span></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(0, 51, 102);"> </span><span style="font-size: 11pt; font-family: "Times New Roman", serif;"><o:p></o:p></span></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 7.5pt; font-family: Verdana, sans-serif; color: blue;"><span id="cid:image001.png@01DB31FB.2B12DB50"><image001.png></span></span><span style="font-size: 11pt; font-family: "Times New Roman", serif;"><o:p></o:p></span></div></div></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; font-family: Verdana, sans-serif; color: rgb(10, 47, 65);"><o:p> </o:p></span></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; font-family: Verdana, sans-serif; color: rgb(10, 47, 65);"><o:p> </o:p></span></div><div id="mail-editor-reference-message-container"><div><div><div style="border-width: 1pt medium medium; border-style: solid none none; border-color: rgb(181, 196, 223) currentcolor currentcolor; border-image: none; padding: 3pt 0in 0in;"><p class="MsoNormal" style="margin: 0in 0in 12pt; font-size: 12pt; font-family: Aptos, sans-serif;"><b><span style="">From:<span class="Apple-converted-space"> </span></span></b><span style=""><a href="mailto:daniel@keganlaw.com" style="color: blue; text-decoration: underline;">daniel@keganlaw.com</a><span class="Apple-converted-space"> </span><<a href="mailto:daniel@keganlaw.com" style="color: blue; text-decoration: underline;">daniel@keganlaw.com</a>><br><b>Date:<span class="Apple-converted-space"> </span></b>Friday, November 8, 2024 at 3:56</span><span style="font-family: Arial, sans-serif;">\u202f</span><span style="">PM<br><b>To:<span class="Apple-converted-space"> </span></b>Oppedahl Carl <<a href="mailto:e-trademarks@oppedahl-lists.com" style="color: blue; text-decoration: underline;">e-trademarks@oppedahl-lists.com</a>><br><b>Cc:<span class="Apple-converted-space"> </span></b>Jessica R. Friedman <<a href="mailto:jrfriedman@litproplaw.com" style="color: blue; text-decoration: underline;">jrfriedman@litproplaw.com</a>><br><b>Subject:<span class="Apple-converted-space"> </span></b>Re: [E-trademarks] Surname as part of composite mark<o:p></o:p></span></p></div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;">s"Primarily merely a surname.\u201d<o:p></o:p></div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><o:p> </o:p></div></div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;">There\u2019s case law of (largely subjective evaluation), eg relative dominance of design v text.<o:p></o:p></div></div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><o:p> </o:p></div></div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;">Daniel Kegan<o:p></o:p></div></div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;">Kennett Sq PA<o:p></o:p></div></div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><<a href="mailto:daniel@keganlaw.com" style="color: blue; text-decoration: underline;">daniel@keganlaw.com</a>><o:p></o:p></div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><br><br><o:p></o:p></div><blockquote style="margin-top: 5pt; margin-bottom: 5pt;"><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;">On Nov 8, 2024, at 3:37<span style="font-family: Arial, sans-serif;">\u202f</span>PM, Jessica R. Friedman via E-trademarks <<a href="mailto:e-trademarks@oppedahl-lists.com" style="color: blue; text-decoration: underline;">e-trademarks@oppedahl-lists.com</a>> wrote:<o:p></o:p></div></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><o:p> </o:p></div><div><div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; font-family: Verdana, sans-serif; color: rgb(10, 47, 65);">This is a \u201cd\u2019uh\u201d question, but I\u2019ve been going around and around with a difficult client and annoying facts, so I\u2019m going to ask it anyway.</span><o:p></o:p></div></div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; font-family: Verdana, sans-serif; color: rgb(10, 47, 65);"> </span><o:p></o:p></div></div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; font-family: Verdana, sans-serif; color: rgb(10, 47, 65);">Let\u2019s say I apply to register a logo that consists of a heart and the name FRIEDMAN. Am I not going to get a surname objection, even though FRIEDMAN is only one component of the logo? And if I can\u2019t prove distinctiveness, there is not going to be any way to overcome that objection except by disclaiming FRIEDMAN?</span><o:p></o:p></div></div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; font-family: Verdana, sans-serif; color: rgb(10, 47, 65);"> </span><o:p></o:p></div></div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; font-family: Verdana, sans-serif; color: rgb(10, 47, 65);">I would love to be wrong here, so please speak up.</span><o:p></o:p></div></div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; font-family: Verdana, sans-serif; color: rgb(10, 47, 65);"> </span><o:p></o:p></div></div><div><div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: rgb(0, 51, 102);">Jessica R. Friedman</span><o:p></o:p></div></div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: rgb(0, 51, 102);">Attorney at Law</span><o:p></o:p></div></div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: rgb(0, 51, 102);">300 East 59 Street, Ste. 2406</span><o:p></o:p></div></div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: rgb(0, 51, 102);">New York, NY 10022</span><o:p></o:p></div></div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: rgb(0, 51, 102);">Phone: 212-220-0900</span><o:p></o:p></div></div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: rgb(0, 51, 102);">Cell: 917-647-1884</span><o:p></o:p></div></div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: rgb(0, 51, 102);">E-mail:</span><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: blue;"> <u><a href="mailto:jrfriedman@litproplaw.com" title="mailto:jrfriedman@litproplaw.com" style="color: blue; text-decoration: underline;"><span style="color: rgb(5, 99, 193);">jrfriedman@litproplaw.com</span></a></u></span><o:p></o:p></div></div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: rgb(0, 51, 102);">URL: </span><u><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: blue;"><a href="http://www.literarypropertylaw.com/" title="http://www.literarypropertylaw.com" style="color: blue; text-decoration: underline;"><span style="color: rgb(5, 99, 193);">www.literarypropertylaw.com</span></a></span></u><o:p></o:p></div></div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(0, 51, 102);"> </span><o:p></o:p></div></div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 7.5pt; font-family: Verdana, sans-serif; color: blue;"><image001.png></span><o:p></o:p></div></div></div></div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; font-family: Verdana, sans-serif; color: rgb(10, 47, 65);"> </span><o:p></o:p></div></div><div id="mail-editor-reference-message-container"><div><div><div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 11pt;"> </span><o:p></o:p></div></div></div></div></div></div></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10.5pt; font-family: TimesNewRomanPSMT, serif;">--<span class="apple-converted-space"> </span><br>E-trademarks mailing list<br></span><a href="mailto:E-trademarks@oppedahl-lists.com" style="color: blue; 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