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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:#0A2F41">Thanks all. I shouldn\u2019t have used a heart as an example, because the design component I\u2019m dealing with is a registered trademark of the client\u2019s, and, therefore,
 I think it has to be considered a \u201cdistinctive\u201d element, which, combined with the surname, results in a mark that is not primarily merely a surname.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:8.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:#003366">Jessica R. Friedman</span><span style="font-family:&quot;Times New Roman&quot;,serif;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:#003366">Attorney at Law<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:#003366">300 East 59 Street, Ste. 2406<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:#003366">New York, NY 10022</span><span style="font-size:11.0pt;font-family:&quot;Times New Roman&quot;,serif;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:#003366">Phone: 212-220-0900</span><span style="font-size:11.0pt;font-family:&quot;Times New Roman&quot;,serif;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:#003366">Cell: 917-647-1884</span><span style="font-size:11.0pt;font-family:&quot;Times New Roman&quot;,serif;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:#003366">E-mail:</span><span style="font-size:8.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:blue">&nbsp;<u><a href="mailto:jrfriedman@litproplaw.com" title="mailto:jrfriedman@litproplaw.com"><span style="color:#0563C1">jrfriedman@litproplaw.com</span></a></u></span><span style="font-size:11.0pt;font-family:&quot;Times New Roman&quot;,serif;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:#003366">URL:&nbsp;</span><u><span style="font-size:8.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:blue"><a href="http://www.literarypropertylaw.com" title="http://www.literarypropertylaw.com"><span style="color:#0563C1">www.literarypropertylaw.com</span></a></span></u><span style="font-size:11.0pt;font-family:&quot;Times New Roman&quot;,serif;color:black"><o:p></o:p></span></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt"><b><span style="color:black">From:
</span></b><span style="color:black">daniel@keganlaw.com &lt;daniel@keganlaw.com&gt;<br>
<b>Date: </b>Friday, November 8, 2024 at 3:56</span><span style="font-family:&quot;Arial&quot;,sans-serif;color:black">\u202f</span><span style="color:black">PM<br>
<b>To: </b>Oppedahl Carl &lt;e-trademarks@oppedahl-lists.com&gt;<br>
<b>Cc: </b>Jessica R. Friedman &lt;jrfriedman@litproplaw.com&gt;<br>
<b>Subject: </b>Re: [E-trademarks] Surname as part of composite mark<o:p></o:p></span></p>
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<p class="MsoNormal">s&quot;Primarily merely a surname.\u201d<o:p></o:p></p>
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<p class="MsoNormal"><o:p>&nbsp;</o:p></p>
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<p class="MsoNormal">There\u2019s case law of (largely subjective evaluation), eg relative dominance of design v text.<o:p></o:p></p>
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<p class="MsoNormal"><o:p>&nbsp;</o:p></p>
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<p class="MsoNormal">Daniel Kegan<o:p></o:p></p>
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<p class="MsoNormal">Kennett Sq PA<o:p></o:p></p>
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<p class="MsoNormal">&lt;<a href="mailto:daniel@keganlaw.com">daniel@keganlaw.com</a>&gt;<o:p></o:p></p>
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<p class="MsoNormal">On Nov 8, 2024, at 3:37<span style="font-family:&quot;Arial&quot;,sans-serif">\u202f</span>PM, Jessica R. Friedman via E-trademarks &lt;e-trademarks@oppedahl-lists.com&gt; wrote:<o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:#0A2F41">This is a \u201cd\u2019uh\u201d question, but I\u2019ve been going around and around with a difficult client and annoying facts, so I\u2019m going to ask it anyway.</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:#0A2F41">&nbsp;</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:#0A2F41">Let\u2019s say I apply to register a logo that consists of a heart and the name FRIEDMAN. Am I not going to get a surname objection, even though FRIEDMAN is only one
 component of the logo? And if I can\u2019t prove distinctiveness, there is not going to be any way to overcome that objection except by disclaiming FRIEDMAN?</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:#0A2F41">&nbsp;</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:#0A2F41">I would love to be wrong here, so please speak up.</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:#0A2F41">&nbsp;</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:8.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:#003366">Jessica R. Friedman</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:8.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:#003366">Attorney at Law</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:8.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:#003366">300 East 59 Street, Ste. 2406</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:8.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:#003366">New York, NY 10022</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:8.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:#003366">Phone: 212-220-0900</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:8.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:#003366">Cell: 917-647-1884</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:8.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:#003366">E-mail:</span><span style="font-size:8.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:blue">&nbsp;<u><a href="mailto:jrfriedman@litproplaw.com" title="mailto:jrfriedman@litproplaw.com"><span style="color:#0563C1">jrfriedman@litproplaw.com</span></a></u></span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:8.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:#003366">URL:&nbsp;</span><u><span style="font-size:8.0pt;font-family:&quot;Verdana&quot;,sans-serif;color:blue"><a href="http://www.literarypropertylaw.com/" title="http://www.literarypropertylaw.com"><span style="color:#0563C1">www.literarypropertylaw.com</span></a></span></u><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:7.5pt;font-family:&quot;Verdana&quot;,sans-serif;color:blue">&lt;image001.png&gt;</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:&quot;TimesNewRomanPSMT&quot;,serif">--<span class="apple-converted-space">&nbsp;</span><br>
E-trademarks mailing list<br>
</span><a href="mailto:E-trademarks@oppedahl-lists.com"><span style="font-size:10.5pt;font-family:&quot;TimesNewRomanPSMT&quot;,serif">E-trademarks@oppedahl-lists.com</span></a><span style="font-size:10.5pt;font-family:&quot;TimesNewRomanPSMT&quot;,serif"><br>
</span><a href="http://oppedahl-lists.com/mailman/listinfo/e-trademarks_oppedahl-lists.com"><span style="font-size:10.5pt;font-family:&quot;TimesNewRomanPSMT&quot;,serif">http://oppedahl-lists.com/mailman/listinfo/e-trademarks_oppedahl-lists.com</span></a><o:p></o:p></p>
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