<html><head><meta http-equiv="content-type" content="text/html; charset=utf-8"></head><body style="overflow-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;"><meta http-equiv="content-type" content="text/html; charset=utf-8"><div style="overflow-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;">s"Primarily merely a surname.\u201d<div><br></div><div>There\u2019s case law of (largely subjective evaluation), eg relative dominance of design v text.</div><div><br></div><div>Daniel Kegan</div><div>Kennett Sq PA</div><div><<a href="mailto:daniel@keganlaw.com">daniel@keganlaw.com</a>><br id="lineBreakAtBeginningOfMessage"><div><br><blockquote type="cite"><div>On Nov 8, 2024, at 3:37\u202fPM, Jessica R. Friedman via E-trademarks <e-trademarks@oppedahl-lists.com> wrote:</div><br class="Apple-interchange-newline"><div><meta charset="UTF-8"><div class="WordSection1" style="page: WordSection1; caret-color: rgb(0, 0, 0); font-family: TimesNewRomanPSMT; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none;"><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; font-family: Verdana, sans-serif; color: rgb(10, 47, 65);">This is a \u201cd\u2019uh\u201d question, but I\u2019ve been going around and around with a difficult client and annoying facts, so I\u2019m going to ask it anyway.<o:p></o:p></span></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; font-family: Verdana, sans-serif; color: rgb(10, 47, 65);"><o:p> </o:p></span></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; font-family: Verdana, sans-serif; color: rgb(10, 47, 65);">Let\u2019s say I apply to register a logo that consists of a heart and the name FRIEDMAN. Am I not going to get a surname objection, even though FRIEDMAN is only one component of the logo? And if I can\u2019t prove distinctiveness, there is not going to be any way to overcome that objection except by disclaiming FRIEDMAN?<o:p></o:p></span></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; font-family: Verdana, sans-serif; color: rgb(10, 47, 65);"><o:p> </o:p></span></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; font-family: Verdana, sans-serif; color: rgb(10, 47, 65);">I would love to be wrong here, so please speak up.<o:p></o:p></span></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; font-family: Verdana, sans-serif; color: rgb(10, 47, 65);"><o:p> </o:p></span></div><div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: rgb(0, 51, 102);">Jessica R. Friedman</span><span style="font-family: "Times New Roman", serif;"><o:p></o:p></span></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: rgb(0, 51, 102);">Attorney at Law<o:p></o:p></span></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: rgb(0, 51, 102);">300 East 59 Street, Ste. 2406<o:p></o:p></span></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: rgb(0, 51, 102);">New York, NY 10022</span><span style="font-size: 11pt; font-family: "Times New Roman", serif;"><o:p></o:p></span></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: rgb(0, 51, 102);">Phone: 212-220-0900</span><span style="font-size: 11pt; font-family: "Times New Roman", serif;"><o:p></o:p></span></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: rgb(0, 51, 102);">Cell: 917-647-1884</span><span style="font-size: 11pt; font-family: "Times New Roman", serif;"><o:p></o:p></span></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: rgb(0, 51, 102);">E-mail:</span><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: blue;"> <u><a href="mailto:jrfriedman@litproplaw.com" title="mailto:jrfriedman@litproplaw.com"><span style="color: rgb(5, 99, 193);">jrfriedman@litproplaw.com</span></a></u></span><span style="font-size: 11pt; font-family: "Times New Roman", serif;"><o:p></o:p></span></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: rgb(0, 51, 102);">URL: </span><u><span style="font-size: 8pt; font-family: Verdana, sans-serif; color: blue;"><a href="http://www.literarypropertylaw.com/" title="http://www.literarypropertylaw.com"><span style="color: rgb(5, 99, 193);">www.literarypropertylaw.com</span></a></span></u><span style="font-size: 11pt; font-family: "Times New Roman", serif;"><o:p></o:p></span></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(0, 51, 102);"> </span><span style="font-size: 11pt; font-family: "Times New Roman", serif;"><o:p></o:p></span></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 7.5pt; font-family: Verdana, sans-serif; color: blue;"><span id="cid:image001.png@01DB31F3.926AD350"><image001.png></span></span><span style="font-size: 11pt; font-family: "Times New Roman", serif;"><o:p></o:p></span></div></div></div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 10pt; font-family: Verdana, sans-serif; color: rgb(10, 47, 65);"><o:p> </o:p></span></div><div id="mail-editor-reference-message-container"><div><div><div><div style="margin: 0in; font-size: 12pt; font-family: Aptos, sans-serif;"><span style="font-size: 11pt;"><o:p> </o:p></span></div></div></div></div></div></div><span style="caret-color: rgb(0, 0, 0); font-family: TimesNewRomanPSMT; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; float: none; display: inline !important;">--<span class="Apple-converted-space"> </span></span><br style="caret-color: rgb(0, 0, 0); font-family: TimesNewRomanPSMT; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; 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