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<p class="MsoNormal"><span style="font-size:11.0pt">Jessica, <br>
<br>
I believe TMEP Section 1211.01(b)(ii) will help you. <o:p></o:p></span></p>
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<span style="font-size:11.0pt;font-family:"Aptos",sans-serif"><br>
</span><b><span style="font-size:19.0pt;font-family:"Arial",sans-serif;color:#00396D">1211.01(b)(ii) Stylization or Design Elements<o:p></o:p></span></b></h1>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:12.0pt"><span style="font-family:"Arial",sans-serif;color:#333333;background:yellow;mso-highlight:yellow">A mark comprised of a word that, standing by itself, would be considered primarily merely
a surname, but which is coupled with a distinctive stylization or design element, is not considered primarily merely a surname.</span><span style="font-family:"Arial",sans-serif;color:#333333"> <i>In re Benthin Mgmt. GmbH</i>, 37 USPQ2d 1332, 1334 (TTAB 1995)
(finding stylized display of term BENTHIN to be a factor weighing against a finding that the term would be perceived as primarily merely a surname). However, the addition of a nondistinctive design element or stylization to a term that, standing by itself,
is primarily merely a surname does not remove the term from that category. The primary significance of the mark, in its entirety, would be merely that of a surname. <i>See In re Pickett Hotel Co.</i>, 229 USPQ 760, 763 (TTAB 1986) (holding PICKETT SUITE HOTEL
primarily merely a surname despite the stylization of the lettering, which was considered "insignificant, in that it is clearly not so distinctive as to create any separate commercial impression in the minds of purchasers of appellant’s services").<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:12.0pt"><span style="font-family:"Arial",sans-serif;color:#333333">The display of a term in lower-case lettering does not detract from its surname significance. <i>In re Directional Mktg. Corp.</i>,
204 USPQ 675, 677 (TTAB 1979) .<o:p></o:p></span></p>
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<span style="font-size:11.0pt;font-family:"Aptos",sans-serif;color:windowtext"><o:p> </o:p></span></h1>
<h1 style="mso-margin-top-alt:6.0pt;margin-right:0in;margin-bottom:3.75pt;margin-left:0in;background:white;border:none;padding:0in">
<span style="font-size:11.0pt;font-family:"Aptos",sans-serif;color:black">Bob<br>
<br>
</span><span style="font-size:11.0pt;font-family:"Aptos",sans-serif;color:windowtext"><o:p></o:p></span></h1>
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<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height:15.75pt"><b><span style="font-family:"Calibri",sans-serif;color:black">Robert</span></b><b><span style="font-family:"Calibri",sans-serif;color:black">
</span></b><b><span style="font-family:"Calibri",sans-serif;color:black">Felber</span></b><b><span style="font-family:"Calibri",sans-serif;color:black">
</span></b><span style="font-family:"Calibri",sans-serif;color:black">|</span><span style="font-family:"Calibri",sans-serif;color:black">
</span><b><span style="font-size:10.5pt;font-family:"Georgia",serif;color:#001A63">Holland</span></b><b><span style="font-size:10.5pt;font-family:"Georgia",serif;color:#001A63">
</span></b><b><span style="font-size:10.5pt;font-family:"Georgia",serif;color:#001A63">&</span></b><b><span style="font-size:10.5pt;font-family:"Georgia",serif;color:#001A63">
</span></b><b><span style="font-size:10.5pt;font-family:"Georgia",serif;color:#001A63">Knight</span></b><span style="font-size:11.5pt;font-family:"Calibri",sans-serif;color:black"><br>
</span><span style="font-family:"Calibri",sans-serif;color:black">Partner</span><span style="font-size:11.5pt;font-family:"Calibri",sans-serif;color:black"><br>
</span><span style="font-family:"Calibri",sans-serif;color:black">Holland</span><span style="font-family:"Calibri",sans-serif;color:black">
</span><span style="font-family:"Calibri",sans-serif;color:black">&</span><span style="font-family:"Calibri",sans-serif;color:black">
</span><span style="font-family:"Calibri",sans-serif;color:black">Knight LLP</span><span style="font-size:11.5pt;font-family:"Calibri",sans-serif;color:black"><br>
</span><span style="font-family:"Calibri",sans-serif;color:black">511 Union Street, Suite 2700</span><span style="font-family:"Calibri",sans-serif;color:black">
</span><span style="font-family:"Calibri",sans-serif;color:black">| Nashville, Tennessee 37219</span><span style="font-size:11.5pt;font-family:"Calibri",sans-serif;color:black"><br>
</span><span style="font-family:"Calibri",sans-serif;color:black">Phone</span><span style="font-family:"Calibri",sans-serif;color:black">
</span><span style="font-family:"Calibri",sans-serif;color:black">615.850.8741 | Mobile 615.419.7798</span><span style="font-size:11.5pt;font-family:"Calibri",sans-serif;color:black"><br>
<a href="mailto:robert.felber@hklaw.com"><span style="font-size:12.0pt;color:#002776;text-decoration:none">robert.felber@hklaw.com</span></a></span><span style="font-family:"Calibri",sans-serif;color:black"> |</span><span style="font-family:"Calibri",sans-serif;color:black">
</span><span style="font-size:11.5pt;font-family:"Calibri",sans-serif;color:black"><a href="http://www.hklaw.com/"><span style="font-size:12.0pt;color:#002776;text-decoration:none">www.hklaw.com</span></a></span><span style="font-family:"Calibri",sans-serif;color:black"> </span><span style="font-size:11.5pt;font-family:"Calibri",sans-serif;color:black">
<o:p></o:p></span></p>
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<p class="MsoNormal" style="margin-top:4.5pt;line-height:11.25pt"><span style="font-size:8.5pt;font-family:"Calibri",sans-serif;color:#BBBBBB">________________________________________________</span><span style="font-size:8.5pt;font-family:"Calibri",sans-serif;color:#BBBBBB"><br>
</span><span style="font-size:8.5pt;font-family:"Calibri",sans-serif;color:#999999"><a href="https://www.hklaw.com/Bob-Felber?format=vcard"><span style="color:#00A9E0;text-decoration:none">Add to</span><span style="color:#00A9E0;text-decoration:none">
</span><span style="color:#00A9E0;text-decoration:none">address book</span></a> </span>
<span style="font-size:8.5pt;font-family:"Calibri",sans-serif;color:#999999">|</span><span style="font-size:8.5pt;font-family:"Calibri",sans-serif;color:#999999">
<a href="https://www.hklaw.com/Bob-Felber"><span style="color:#00A9E0;text-decoration:none">View professional</span><span style="color:#00A9E0;text-decoration:none">
</span><span style="color:#00A9E0;text-decoration:none">biography</span></a><br>
<br>
<br>
</span><span style="font-size:11.0pt"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">From:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> E-trademarks <e-trademarks-bounces@oppedahl-lists.com>
<b>On Behalf Of </b>Jessica R. Friedman via E-trademarks<br>
<b>Sent:</b> Friday, November 8, 2024 2:37 PM<br>
<b>To:</b> For trademark practitioners. This is not for laypersons to seek legal advice. <e-trademarks@oppedahl-lists.com><br>
<b>Cc:</b> Jessica R. Friedman <jrfriedman@litproplaw.com><br>
<b>Subject:</b> [E-trademarks] Surname as part of composite mark<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><i><span style="color:red">[External email] </span></i><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana",sans-serif;color:#0A2F41">This is a “d’uh” question, but I’ve been going around and around with a difficult client and annoying facts, so I’m going to ask it anyway.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana",sans-serif;color:#0A2F41"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana",sans-serif;color:#0A2F41">Let’s say I apply to register a logo that consists of a heart and the name FRIEDMAN. Am I not going to get a surname objection, even though FRIEDMAN is only one
component of the logo? And if I can’t prove distinctiveness, there is not going to be any way to overcome that objection except by disclaiming FRIEDMAN?<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana",sans-serif;color:#0A2F41"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana",sans-serif;color:#0A2F41">I would love to be wrong here, so please speak up.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana",sans-serif;color:#0A2F41"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Verdana",sans-serif;color:#003366">Jessica R. Friedman</span><span style="font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Verdana",sans-serif;color:#003366">Attorney at Law<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Verdana",sans-serif;color:#003366">300 East 59 Street, Ste. 2406<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Verdana",sans-serif;color:#003366">New York, NY 10022</span><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Verdana",sans-serif;color:#003366">Phone: 212-220-0900</span><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Verdana",sans-serif;color:#003366">Cell: 917-647-1884</span><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Verdana",sans-serif;color:#003366">E-mail:</span><span style="font-size:8.0pt;font-family:"Verdana",sans-serif;color:blue"> <u><a href="mailto:jrfriedman@litproplaw.com" title="mailto:jrfriedman@litproplaw.com"><span style="color:#0563C1">jrfriedman@litproplaw.com</span></a></u></span><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Verdana",sans-serif;color:#003366">URL: </span><u><span style="font-size:8.0pt;font-family:"Verdana",sans-serif;color:blue"><a href="http://www.literarypropertylaw.com/" title="http://www.literarypropertylaw.com"><span style="color:#0563C1">www.literarypropertylaw.com</span></a></span></u><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#003366"> </span><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:7.5pt;font-family:"Verdana",sans-serif;color:blue"><img border="0" width="184" height="72" style="width:1.9166in;height:.75in" id="Picture_x0020_1" src="cid:image001.png@01DB31ED.197E4F40" alt="1479430908386_PastedImage"></span><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
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