<div dir="ltr">If she controls the nature and quality of the goods, like Susan, I would want to have a license in place to recognizing that and more fundamentally her ownership of the marks.<div><br></div><div>Also, why let the licensees apply for registration.  Wouldn&#39;t you want Taylor Swift as the owner to hold the application? I have seen many instances where the mark owner and the licensee subsequently break up and the licensee wont give up the registration without litigation.</div></div><br><div class="gmail_quote gmail_quote_container"><div dir="ltr" class="gmail_attr">On Mon, Dec 2, 2024 at 5:48\u202fPM Crane, Susan via E-trademarks &lt;<a href="mailto:e-trademarks@oppedahl-lists.com">e-trademarks@oppedahl-lists.com</a>&gt; wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex">



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Add a coexistence agreement on to it and it might work. 
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<div>But why doesn\u2019t celebrity own the marks and license the users? Without a license how do you argue unity of control? </div>
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<div><br id="m_8552424739754398817lineBreakAtBeginningOfSignature">
<div dir="ltr"><span style="background-color:rgba(255,255,255,0)">Susan L. Crane<br>
Group Vice President, Legal<br>
Intellectual Property, Brands &amp; Marketing<br>
<br>
Wyndham Hotels &amp; Resorts, Inc.<br>
<span dir="ltr">22 Sylvan Way</span><br>
<span dir="ltr">Parsippany, NJ 07054</span><br>
O <span dir="ltr">(973) 753-6455</span><br>
M <span dir="ltr">(973) 879-3420</span><br>
<span dir="ltr">Susan.Crane@wyndham.Com</span></span><br style="font-size:17px">
</div>
<div dir="ltr"><br>
<blockquote type="cite">On Dec 2, 2024, at 11:31\u202fPM, Pamela Chestek via E-trademarks &lt;<a href="mailto:e-trademarks@oppedahl-lists.com" target="_blank">e-trademarks@oppedahl-lists.com</a>&gt; wrote:<br>
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<div dir="ltr">\ufeff
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I don&#39;t know if it might help, but I have successfully invoked TMEP 1201.\u200a03(e) where a licensee had registered the trademark, with a geographic qualifier, before my client, the licensor, filed its application. We were able to overcome the refusal</div>

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I
 don&#39;t know if it might help, but I have successfully invoked TMEP 1201.03(e) where a licensee had registered the trademark, with a geographic qualifier, before my client, the licensor, filed its application. We were able to overcome the refusal by stating
 that the prior registrant was a franchisee of the junior applicant. It&#39;s not quite the same but the theory might be the same, they are both under the control of the licensor.<br>
<br>
Pam<br>
<br>
<div>Pamela S. Chestek<br>
Chestek Legal<br>
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<div>On 12/2/2024 2:09 PM, Kevin Grierson via E-trademarks wrote:<br>
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<blockquote type="cite">


<div>
<p class="MsoNormal">Got a refusal with an interesting twist.  Here\u2019s the scenario: celebrity (let\u2019s say Taylor Swift) gives permission to an entity to use her name for, say wine, that entity registers WINE BY TAYLOR SWIFT.  Then she gives permission to a different
 entity to use her name in connection with beer.  USPTO issues a refusal for BEER BY TAYLOR SWIFT based on prior wine registration.  Ownership issues aside, can you argue \u201cunity of control\u201d if Taylor is, in fact exercising quality control over both products
 even though they are manufactured by different entities?  The TMEP sections on unity of control don\u2019t seem to address this issue.<u></u><u></u></p>
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