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Some recent comments reminded me of a TESS strategy I was developing years ago that basically demonstrates that applicants from China pursue a different strategy than applicants from America, namely the China applications focus on brief standard character marks.
Translating (and updating) that old TESS strategy into the new Trademark Search syntax ...</div>
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<span style="font-weight: 700;">#</span></div>
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<span style="font-weight: 700;">Search</span></div>
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<span style="font-weight: 700;">Hits</span></div>
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<span style="font-weight: 700;">%</span></div>
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1</div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">LD:true AND FD:[20200101 TO *] AND ST:true</span></td>
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1,726,328</div>
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2</div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">SC:china AND LD:true AND FD:[20200101 TO *] AND ST:true</span></td>
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576,746</div>
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33.41%</div>
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3</div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">SC:( Alabama OR Alaska OR Arizona OR Arkansas OR California OR Colorado OR Connecticut OR Delaware OR Florida OR Georgia OR Hawaii OR Idaho OR Illinois OR Indiana
OR Iowa OR Kansas OR Kentucky OR Louisiana OR Maine OR Maryland OR Massachusetts OR Michigan OR Minnesota OR Mississippi OR Missouri OR Montana OR Nebraska OR Nevada OR "New Hampshire" OR "New Jersey" OR "New Mexico" OR "New York" OR "North Carolina" OR "North
Dakota" OR Ohio OR Oklahoma OR Oregon OR Pennsylvania OR "Rhode Island" OR "South Carolina" OR "South Dakota" OR Tennessee OR Texas OR Utah OR Vermont OR Virginia OR Washington OR "West Virginia" OR Wisconsin OR Wyoming ) AND LD:true AND FD:[20200101 TO *]
AND ST:true</span></td>
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955,982</div>
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55.38%</div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);"> </span></td>
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4</div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">LD:true AND FD:[20200101 TO *] AND ST:true AND FM:( ????? ?????? ??????? ???????? ????????? )</span></td>
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866,385</div>
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5</div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">SC:china AND LD:true AND FD:[20200101 TO *] AND ST:true AND FM:( ????? ?????? ??????? ???????? ????????? )</span></td>
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492,480</div>
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56.84%</div>
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6</div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">SC:( Alabama OR Alaska OR Arizona OR Arkansas OR California OR Colorado OR Connecticut OR Delaware OR Florida OR Georgia OR Hawaii OR Idaho OR Illinois OR Indiana
OR Iowa OR Kansas OR Kentucky OR Louisiana OR Maine OR Maryland OR Massachusetts OR Michigan OR Minnesota OR Mississippi OR Missouri OR Montana OR Nebraska OR Nevada OR "New Hampshire" OR "New Jersey" OR "New Mexico" OR "New York" OR "North Carolina" OR "North
Dakota" OR Ohio OR Oklahoma OR Oregon OR Pennsylvania OR "Rhode Island" OR "South Carolina" OR "South Dakota" OR Tennessee OR Texas OR Utah OR Vermont OR Virginia OR Washington OR "West Virginia" OR Wisconsin OR Wyoming ) AND LD:true AND FD:[20200101 TO *]
AND ST:true AND FM:( ????? ?????? ??????? ???????? ????????? )</span></td>
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280,860</div>
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32.42%</div>
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Since the beginning of 2020, the first 3 searches show</div>
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<span style="font-size: 12pt;">China accounts for roughly </span><span style="font-size: 14pt;"><b>33.4%</b></span><span style="font-size: 12pt;"> of live standard character marks filed; and</span></div>
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<span style="font-size: 12pt;">USA accounts for roughly </span><span style="font-size: 14pt;"><b>55.4%</b></span><span style="font-size: 12pt;"> of live standard character marks filed;</span></div>
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but the last 3 searches show</div>
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<span style="font-size: 12pt;">China accounts for roughly </span><span style="font-size: 14pt;"><b>56.8%</b></span><span style="font-size: 12pt;"> of standard character marks of 5 to 9 characters; and</span></div>
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<span style="font-size: 12pt;">USA accounts for roughly </span><span style="font-size: 14pt;"><b>32.4%</b></span><span style="font-size: 12pt;"> of standard character marks of 5 to 9 characters.</span></div>
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Did you notice how the ratios basically switch? And that applicants from China are very focused on brief standard character marks of 5 to 9 characters? It's like trademark advisers in China recommend short standard character marks that can easily survive a
2(d) LOC search. Admittedly, this is just the start of such analyses (e.g., my list of states doesn't include Washington, DC and US territories, plus each US state probably should have its own search {and does the SC:Georgia search retrieve trademarks for
the US state or the European country or both?} to help identify any search irregularities, and I didn't consider standard character mark shorter than 5 characters or longer than 9 characters). </div>
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Happy Trademarking,</div>
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Ken Boone</div>
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PS - Did you notice at 7,564 trademarks were filed last Friday, as evident by the FD:20250117 search, undoubtedly a single-day trademark filing record? It's like the USPTO had a Black Friday sale or something. ;-)</div>
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