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    Because you improperly shifted the burden of proof, asking naive
    applicants to confess before they know what they're being charged
    with. If the examining attorney had no reason to believe that
    "Triangle" was geographically descriptive because their examination
    of objective evidence did not show that the consumer's understanding
    of the term is one of geographic descriptiveness, by providing that
    information you've both added even more capriciousness to an already
    capricious process and added more work to the examining attorney.<br>
    <br>
    Pam<br>
    <br>
    <div class="moz-signature">Pamela S. Chestek<br>
      Chestek Legal<br>
      PLEASE NOTE OUR NEW MAILING ADDRESS<br>
      4641 Post St.<br>
      Unit 4316<br>
      El Dorado Hills, CA 95762<br>
      +1 919-800-8033<br>
      <a class="moz-txt-link-abbreviated" href="mailto:pamela@chesteklegal.com">pamela@chesteklegal.com</a><br>
      <a class="moz-txt-link-abbreviated" href="http://www.chesteklegal.com">www.chesteklegal.com</a><br>
      <br>
    </div>
    <div class="moz-cite-prefix">On 2/12/2025 2:28 PM, Edward Timberlake
      wrote:<br>
    </div>
    <blockquote type="cite"
cite="mid:CABNf9SUaKYD99UyeZAPrv1ZKox4FgLhVqGMaBiGZwKaFV8gt7Q@mail.gmail.com">
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        <div><span style="font-family:georgia,serif;white-space:unset">If <span
              class="gmail_default">you</span> say "I chose the mark
            Triangle Cleaners because my dry cleaning establishment is
            in the Triangle area,"<span class="gmail_default"> I'm not
              suggesting that </span></span><span
            style="font-family:georgia,serif;white-space:unset">should
            result in a geographic descriptiveness refusal because that
            was <span class="gmail_default">your </span>inspiration<span
              class="gmail_default"> \u2014 simply that the knowledge of the
              geographic significance of "Triangle" to somebody outside
              of the Triangle area of North Carolina could influence the
              assessment of whether registration on the Principal
              Register was appropriate, and also whether and how much
              evidence of acquired distinctiveness might be appropriate
              under the circumstances. </span></span></div>
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                                                      <div><font
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                                                      <div><font
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                                                        <div
                                                          style="font-size:small"><font
                                                          size="2"
                                                          face="georgia,
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                                                          Timberlake  </font></div>
                                                        <div
                                                          style="font-size:small"><font
                                                          size="2"
                                                          face="georgia,
                                                          serif"><i><a
href="https://www.nclawspecialists.gov/for-the-public/find-a-board-certified-specialist/results/detail/?id=29473"
target="_blank" moz-do-not-send="true">Board Certified Specialist in
                                                          Trademark Law</a></i></font></div>
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                                                          <div
                                                          style="font-family:georgia,serif"><a
href="http://timberlakelaw.com/" target="_blank" moz-do-not-send="true"><b>Timberlake
                                                          Law</b></a></div>
                                                          <div
                                                          style="font-family:georgia,serif">Chapel
                                                          Hill, NC<br>
                                                          </div>
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                                                          style="font-family:georgia,serif"><br>
                                                          </div>
                                                          <div
                                                          style="font-family:georgia,serif"><a
href="https://clarity.fm/edtimberlake" target="_blank"
                                                          moz-do-not-send="true">Schedule
                                                          a call on
                                                          Clarity</a><br>
                                                          </div>
                                                          <div
                                                          style="font-family:georgia,serif"><a
href="mailto:ed@timberlakelaw.com" target="_blank"
                                                          moz-do-not-send="true"
class="moz-txt-link-freetext">ed@timberlakelaw.com</a><br>
                                                          </div>
                                                          <div
                                                          style="font-family:georgia,serif">919.960.1950<br>
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        <div dir="ltr" class="gmail_attr">On Wed, Feb 12, 2025 at
          5:08\u202fPM Pamela Chestek via E-trademarks &lt;<a
            href="mailto:e-trademarks@oppedahl-lists.com"
            moz-do-not-send="true" class="moz-txt-link-freetext">e-trademarks@oppedahl-lists.com</a>&gt;
          wrote:<br>
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        <blockquote class="gmail_quote" style="margin:0px 0px 0px
          0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex">
          <div> My guess is you would get far too much noise if you
            asked that question, with people telling you "it's a
            combination of the first letters of my kid's names."<br>
            <br>
            Also, the burden is on the office identify the barriers to
            registration. The statutory bases for refusing registration
            are about the objective meaning to a consumer, not the wide
            variety of reasons I might have for choosing a trademark. If
            I say "I chose the mark Triangle Cleaners because my dry
            cleaning establishment is in the Triangle area," should that
            result in a geographic descriptiveness refusal because that
            was the applicant's inspiration, even though "Triangle"
            could have many, many different meanings and therefore
            wouldn't ordinarily get a geographic descriptiveness
            refusal? So you're going to deny some registrations, but not
            others, depending on what the applicant confesses? That
            surely plays even more havoc with a system that is already
            pretty capricious.<br>
            <br>
            Pam<br>
            <br>
            <div>Pamela S. Chestek<br>
              Chestek Legal<br>
              PLEASE NOTE OUR NEW MAILING ADDRESS<br>
              4641 Post St.<br>
              Unit 4316<br>
              El Dorado Hills, CA 95762<br>
              +1 919-800-8033<br>
              <a href="mailto:pamela@chesteklegal.com" target="_blank"
                moz-do-not-send="true" class="moz-txt-link-freetext">pamela@chesteklegal.com</a><br>
              <a href="http://www.chesteklegal.com" target="_blank"
                moz-do-not-send="true">www.chesteklegal.com</a><br>
              <br>
            </div>
            <div>On 2/12/2025 1:13 PM, Edward Timberlake via
              E-trademarks wrote:<br>
            </div>
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                <div>
                  <div class="gmail_default"
                    style="font-family:georgia,serif;font-size:small">Rather
                    than ask why a significance inquiry was made in this
                    case one might reasonably ask why significance
                    statements aren't a part of all applications for
                    registration.</div>
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                    style="font-family:georgia,serif;font-size:small"><br>
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                    style="font-family:georgia,serif;font-size:small">If
                    there's something you know (about how a mark might
                    be likely to be perceived in a particular industry)
                    that the Trademark Examining Attorney doesn't know
                    that could influence the analysis of whether
                    registration is appropriate under the statute,
                    mightn't it make sense for you to be required to
                    disclose it (without needing to be asked)? </div>
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                    style="font-family:georgia,serif;font-size:small"><br>
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                    style="font-family:georgia,serif;font-size:small">At
                    least in my opinion, the fact that we're not asked
                    to make a separate statement in the vast majority of
                    instances more than outweighs the occasional need to
                    make one. </div>
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                                                          <div><font
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                                                          Timberlake  </font></div>
                                                          <div
                                                          style="font-size:small"><font
                                                          size="2"
                                                          face="georgia,
                                                          serif"><i><a
href="https://www.nclawspecialists.gov/for-the-public/find-a-board-certified-specialist/results/detail/?id=29473"
target="_blank" moz-do-not-send="true">Board Certified Specialist in
                                                          Trademark Law</a></i></font></div>
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                                                          <div
                                                          style="font-family:georgia,serif"><a
href="http://timberlakelaw.com/" target="_blank" moz-do-not-send="true"><b>Timberlake
                                                          Law</b></a></div>
                                                          <div
                                                          style="font-family:georgia,serif">Chapel
                                                          Hill, NC<br>
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                                                          style="font-family:georgia,serif"><a
href="https://clarity.fm/edtimberlake" target="_blank"
                                                          moz-do-not-send="true">Schedule
                                                          a call on
                                                          Clarity</a><br>
                                                          </div>
                                                          <div
                                                          style="font-family:georgia,serif"><a
href="mailto:ed@timberlakelaw.com" target="_blank"
                                                          moz-do-not-send="true"
class="moz-txt-link-freetext">ed@timberlakelaw.com</a><br>
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                <div dir="ltr" class="gmail_attr">On Wed, Feb 12, 2025
                  at 3:54\u202fPM Kevin Grierson via E-trademarks &lt;<a
                    href="mailto:e-trademarks@oppedahl-lists.com"
                    target="_blank" moz-do-not-send="true"
                    class="moz-txt-link-freetext">e-trademarks@oppedahl-lists.com</a>&gt;
                  wrote:<br>
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                        <p class="MsoNormal">Right.  There\u2019s even a
                          checkbox for it in the ROA form.</p>
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                                                          style="margin:0in"><b><span
style="font-family:Arial,sans-serif;color:rgb(15,23,46)">Kevin Grierson</span></b><b><span
style="font-size:1pt;font-family:remialcxesans;color:white">\u200b</span></b><b><span
style="font-size:1pt;font-family:template-5QSGLunPEem16QANOhMLNA;color:white">\u200b</span></b><b><span
style="font-size:1pt;font-family:zone-1;color:white">\u200b</span></b><b><span
style="font-size:1pt;font-family:zones-AQ;color:white">\u200b</span></b><b><span
style="font-family:Arial,sans-serif;color:rgb(15,23,46)"></span></b></p>
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src="cid:part1.u80mD0a2.rAlV2CeR@chesteklegal.com" class="" width="130"
                                                          height="50"
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style="font-size:1pt"></span></p>
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                                                          style="margin:0in"><span
style="font-size:1pt"><img style="width: 0.1666in; height: 0.1666in;"
                                                          id="m_3497335256427777533m_-1786670937358833646Picture_x0020_2"
src="cid:part2.oOYm71N0.vP05AqRb@chesteklegal.com" alt="Mobile:"
                                                          class=""
                                                          width="16"
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                                                          border="0"></span><span
style="font-size:1pt"></span></p>
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                                                          style="margin:0in"><span
style="font-size:11pt;color:gray">  </span><span
                                                          style="font-size:11pt;color:gray"><a
href="tel:757-726-7799" target="_blank" moz-do-not-send="true"><span
                                                          style="color:gray;text-decoration:none">757-726-7799</span></a></span></p>
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                                                          style="margin:0in"><span
style="font-size:1pt"><img style="width: 0.1666in; height: 0.1666in;"
                                                          id="m_3497335256427777533m_-1786670937358833646Picture_x0020_3"
src="cid:part3.0gBoFAME.RJ43LIoA@chesteklegal.com" alt="Fax:" class=""
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                                                          style="margin:0in"><span
style="font-size:11pt;color:gray">  </span><span
                                                          style="font-size:11pt;color:gray"><a
moz-do-not-send="true"><span style="color:gray;text-decoration:none">866-521-5663</span></a></span></p>
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                                                          style="margin:0in"><span
style="font-size:1pt"><img style="width: 0.1666in; height: 0.1666in;"
                                                          id="m_3497335256427777533m_-1786670937358833646Picture_x0020_4"
src="cid:part4.hHYGfce1.K0gbH4Rk@chesteklegal.com" alt="Email:" class=""
                                                          width="16"
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                                                          border="0"></span></p>
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                                                          style="margin:0in"><span
style="font-size:11pt;color:gray">  </span><span
                                                          style="font-size:11pt;color:gray"><a
href="mailto:kgrierson@cm.law" target="_blank" moz-do-not-send="true"><span
style="color:gray;text-decoration:none">kgrierson@cm.law</span></a></span></p>
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                                                          style="padding:3pt
                                                          0in 0in"
                                                          valign="top">
                                                          <p
                                                          style="margin:0in"><b><i><span
style="font-size:10pt;color:gray"><a
href="https://www.cm.law/cm-law-formerly-culhane-meadows-launches-second-decade-with-fresh-name-and-modern-brand/"
target="_blank" moz-do-not-send="true"><span
                                                          style="color:rgb(15,23,46);text-decoration:none">Please note: Culhane Meadows is now CM Law</span></a></span></i></b><b><i><span
style="font-size:10pt;color:gray"></span></i></b></p>
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                          </div>
                        </div>
                        <p class="MsoNormal"> </p>
                        <div>
                          <div
style="border-right:none;border-bottom:none;border-left:none;border-top:1pt
                            solid rgb(225,225,225);padding:3pt 0in 0in">
                            <p class="MsoNormal"><b><span
                                  style="font-size:11pt;font-family:Calibri,sans-serif">From:</span></b><span
style="font-size:11pt;font-family:Calibri,sans-serif"> E-trademarks &lt;<a
href="mailto:e-trademarks-bounces@oppedahl-lists.com" target="_blank"
                                  moz-do-not-send="true"
                                  class="moz-txt-link-freetext">e-trademarks-bounces@oppedahl-lists.com</a>&gt;
                                <b>On Behalf Of </b>carla calcagno via
                                E-trademarks<br>
                                <b>Sent:</b> Wednesday, February 12,
                                2025 3:43 PM<br>
                                <b>To:</b> For trademark practitioners.
                                This is not for laypersons to seek legal
                                advice. &lt;<a
                                  href="mailto:e-trademarks@oppedahl-lists.com"
                                  target="_blank" moz-do-not-send="true"
                                  class="moz-txt-link-freetext">e-trademarks@oppedahl-lists.com</a>&gt;<br>
                                <b>Cc:</b> carla calcagno &lt;<a
                                  href="mailto:cccalcagno@gmail.com"
                                  target="_blank" moz-do-not-send="true"
                                  class="moz-txt-link-freetext">cccalcagno@gmail.com</a>&gt;;
                                Eran Kahana &lt;<a
                                  href="mailto:Eran.Kahana@maslon.com"
                                  target="_blank" moz-do-not-send="true"
                                  class="moz-txt-link-freetext">Eran.Kahana@maslon.com</a>&gt;<br>
                                <b>Subject:</b> Re: [E-trademarks] Mark
                                Significance?</span></p>
                          </div>
                        </div>
                        <p class="MsoNormal"> </p>
                        <table cellpadding="0" border="0">
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                              <td style="padding:0.75pt">
                                <div style="border:3pt solid
                                  red;padding:0in">
                                  <p class="MsoNormal"
                                    style="text-align:center;line-height:12pt;background:red"
                                    align="center"> <span
                                      style="font-family:Calibri,sans-serif;color:white">EXTERNAL
                                      EMAIL</span></p>
                                </div>
                              </td>
                            </tr>
                          </tbody>
                        </table>
                        <div>
                          <div>
                            <p class="MsoNormal">If it is an unusual
                              word and the Examiner can't find any
                              meaning in the numerous resources
                              available to them, I have seen them issue
                              this inquiry just to ensure that they
                              haven't missed anything. A simple response
                              that the term has no industry,
                              geographical,or foreign language
                              significance in relation to the goods
                              suffices. </p>
                            <div>
                              <p class="MsoNormal"> </p>
                            </div>
                            <div>
                              <p class="MsoNormal">Regards</p>
                            </div>
                            <div>
                              <p class="MsoNormal"> </p>
                            </div>
                            <div>
                              <p class="MsoNormal">Carla</p>
                            </div>
                          </div>
                          <p class="MsoNormal"> </p>
                          <div>
                            <div>
                              <p class="MsoNormal">On Wed, Feb 12, 2025
                                at 3:23<span
                                  style="font-family:Arial,sans-serif">\u202f</span>PM
                                Eran Kahana via E-trademarks &lt;<a
                                  href="mailto:e-trademarks@oppedahl-lists.com"
                                  target="_blank" moz-do-not-send="true"
                                  class="moz-txt-link-freetext">e-trademarks@oppedahl-lists.com</a>&gt;
                                wrote:</p>
                            </div>
                            <blockquote
style="border-top:none;border-right:none;border-bottom:none;border-left:1pt
                              solid rgb(204,204,204);padding:0in 0in 0in
                              6pt;margin-left:4.8pt;margin-right:0in">
                              <div>
                                <div>
                                  <div>
                                    <p class="MsoNormal">I received an
                                      office action with a \u201cMark
                                      Significance\u201d requirement asking
                                      for industry, geographical, and
                                      foreign language significance. I
                                      am trying to determine what
                                      triggered it. An application for a
                                      nearly identical name (for
                                      different goods) sailed through
                                      without triggering it. The office
                                      action don\u2019t cite the TMEP for
                                      this and I wasn\u2019t able to find
                                      TMEP instructions on point. Does
                                      the examiner do any sort of
                                      research that causes this?</p>
                                    <p class="MsoNormal"> </p>
                                    <p class="MsoNormal">Thanks!</p>
                                    <p class="MsoNormal"> </p>
                                    <p class="MsoNormal"> </p>
                                    <table cellpadding="0" border="0">
                                      <tbody>
                                        <tr>
                                          <td style="padding:0in">
                                            <p class="MsoNormal"><b><span>Eran
                                                  Kahana</span></b><br>
                                              <b><span>Counsel</span></b><br>
                                              <span>612.672.8385   </span><br>
                                              <span><a
                                                  href="https://www.maslon.com/ekahana"
                                                  target="_blank"
                                                  moz-do-not-send="true"><b><span
style="color:rgb(181,105,65)">Bio</span></b></a>   <a
                                                  href="https://www.maslon.com/bio/vcard/681"
                                                  target="_blank"
                                                  moz-do-not-send="true"><b><span
style="color:rgb(181,105,65)">vCard</span></b></a>   <a
                                                  href="http://www.linkedin.com/in/erankahana/"
                                                  target="_blank"
                                                  moz-do-not-send="true"><b><span
style="color:rgb(181,105,65)">LinkedIn</span></b></a></span> </p>
                                          </td>
                                        </tr>
                                        <tr>
                                          <td style="padding:0in">
                                            <p class="MsoNormal"><br>
                                              <b><span>MASLON LLP</span></b><br>
                                              <span>225 South Sixth
                                                Street   Suite
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                                                    href="https://www.maslon.com/"
                                                    target="_blank"
                                                    moz-do-not-send="true"><span
style="color:rgb(181,105,65)">maslon.com</span></a>   <a
                                                    href="https://maslon.com/subscription-center"
                                                    target="_blank"
                                                    moz-do-not-send="true"><span
style="color:rgb(181,105,65)">Get Updates</span></a></span></b> </p>
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                                    <p class="MsoNormal"> </p>
                                  </div>
                                  <p><b><span
style="font-size:7.5pt;font-family:Arial,sans-serif;color:rgb(102,102,102)">CONFIDENTIALITY
                                        NOTICE:</span></b><span
style="font-size:7.5pt;font-family:Arial,sans-serif;color:rgb(102,102,102)">
                                      This e-mail transmission and any
                                      attachments accompanying it
                                      contain confidential information
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                                      be protected by the
                                      attorney-client or work product
                                      privileges. The information is
                                      intended only for the use of the
                                      intended recipient. If you are not
                                      the intended recipient, you are
                                      hereby notified that any
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                                      information is strictly
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                                      is illegal. If you have received
                                      this transmission in error, please
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                                      and then destroy all copies of
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                                </div>
                                <p class="MsoNormal">-- <br>
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                                    href="mailto:E-trademarks@oppedahl-lists.com"
                                    target="_blank"
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                                    class="moz-txt-link-freetext">E-trademarks@oppedahl-lists.com</a><br>
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href="http://oppedahl-lists.com/mailman/listinfo/e-trademarks_oppedahl-lists.com"
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                                    class="moz-txt-link-freetext">http://oppedahl-lists.com/mailman/listinfo/e-trademarks_oppedahl-lists.com</a></p>
                              </div>
                            </blockquote>
                          </div>
                        </div>
                      </div>
                    </div>
                    -- <br>
                    E-trademarks mailing list<br>
                    <a href="mailto:E-trademarks@oppedahl-lists.com"
                      target="_blank" moz-do-not-send="true"
                      class="moz-txt-link-freetext">E-trademarks@oppedahl-lists.com</a><br>
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href="http://oppedahl-lists.com/mailman/listinfo/e-trademarks_oppedahl-lists.com"
                      rel="noreferrer" target="_blank"
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                      class="moz-txt-link-freetext">http://oppedahl-lists.com/mailman/listinfo/e-trademarks_oppedahl-lists.com</a><br>
                  </div>
                </blockquote>
              </div>
              <br>
              <fieldset></fieldset>
            </blockquote>
            <br>
          </div>
          -- <br>
          E-trademarks mailing list<br>
          <a href="mailto:E-trademarks@oppedahl-lists.com"
            target="_blank" moz-do-not-send="true"
            class="moz-txt-link-freetext">E-trademarks@oppedahl-lists.com</a><br>
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href="http://oppedahl-lists.com/mailman/listinfo/e-trademarks_oppedahl-lists.com"
            rel="noreferrer" target="_blank" moz-do-not-send="true"
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