<div dir="ltr">The Cyrillic rendered in Latin is just what the description says -- Bulgarica. The second character is a surprise to me <a href="https://en.wikipedia.org/wiki/Hard_sign">https://en.wikipedia.org/wiki/Hard_sign</a> In Russian the letter
\u042a
is a "hard sign" that turns the preceding letter from its soft palatalized form to a more open tongue, labial form. But in Bulgarian, in 1945, the letter
\u042a
was changed from a non-pronounced letter to a vowel sound, close to our schwa
<span class="gmail-IPA gmail-nowrap" lang="und-Latn-fonipa" title="Representation in the International Phonetic Alphabet (IPA)">/\u0259/</span>
in b<b>u</b>tter. Who knew.<br></div><br><div class="gmail_quote gmail_quote_container"><div dir="ltr" class="gmail_attr">On Sat, Feb 15, 2025 at 12:27\u202fPM Ken Boone via E-trademarks <<a href="mailto:e-trademarks@oppedahl-lists.com">e-trademarks@oppedahl-lists.com</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex"><div class="msg6389437252451099921">
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<span style="font-size:12pt">Introducing 99028710, the standard character mark </span>
<span style="font-size:14pt">\u0411\u042a\u041b\u0413\u0410\u0420\u0418\u041a\u0410</span><span style="font-size:12pt"> filed 5 February 2025.</span></div>
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<u><img alt="previously viewed
Image for 99028710, select for more details" id="m_4454124723690088203image_0" style="width: auto; height: auto; max-width: 706px; max-height: 100px; margin: 0px auto; box-sizing: border-box;" src="https://tsdr.uspto.gov/img/99028710/large"></u></div>
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Mark Literal Elements: </div>
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\u0411\u042a\u041b\u0413\u0410\u0420\u0418\u041a\u0410</div>
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Standard Character Claim:</div>
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<span style="font-family:Arial,Helvetica,sans-serif;font-size:12pt;color:rgb(0,0,0)">Yes. The mark consists of standard characters without claim to any particular font style, size, or color.</span></td>
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Mark Drawing Type:</div>
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<span style="font-family:Arial,Helvetica,sans-serif;font-size:12pt;color:rgb(0,0,0)">4 - STANDARD CHARACTER MARK</span></td>
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Transliteration:</div>
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<span style="font-family:Arial,Helvetica,sans-serif;font-size:12pt;color:rgb(0,0,0)">The Bulgarian characters in this mark transliterate to BULGARICA and this has no meaning in a foreign language.</span></td>
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Based on this new application, I must conclude that the new Trademark Center electronic application system does NOT check that the characters submitted for a standard character mark actually occur on the USPTO's standard character list.</div>
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<span style="font-size:12pt">I fully recommend that you open the raw application on TSDR and view the 5 pages of the application. Then tell me the proper pronunciation of this standard character mark! My Bulgarian is
</span><span style="font-size:16pt">more </span><span style="font-size:12pt">than just
<i>a little bit rusty</i>. ;-}</span></div>
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Happy Presidents' Day Holiday,</div>
<div style="text-align:center;font-family:Arial,Helvetica,sans-serif;font-size:12pt;color:rgb(0,0,0)">
Ken Boone</div>
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