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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link="#467886" vlink="#96607D" style='word-wrap:break-word'><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt'>Miriam,<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'>I’ve beaten this ‘merely a surname’ nonsense a few of times. See<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'><o:p> </o:p></span></p><ul style='margin-top:0in' type=disc><li class=MsoListParagraph style='margin-left:0in;mso-list:l0 level1 lfo1'><span style='font-size:11.0pt'>88936985, 90090134 - ROSSI<o:p></o:p></span></li><li class=MsoListParagraph style='margin-left:0in;mso-list:l0 level1 lfo1'><span style='font-size:11.0pt'>98056652, 98167326,</span> <span style='font-size:11.0pt'>98184877, 98202229 - LAMA<o:p></o:p></span></li></ul><p class=MsoNormal><span style='font-size:11.0pt'><o:p> </o:p></span></p><p class=MsoNormal style='text-indent:.25in'><span style='font-size:11.0pt'>In the latter case, the mark was the surname of the Applicant’s CEO, and he signed the applications. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'>See also (not mine):<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'><o:p> </o:p></span></p><ul style='margin-top:0in' type=disc><li class=MsoListParagraph style='margin-left:0in;mso-list:l0 level1 lfo1'><span style='font-size:11.0pt'>87315708 – ANDARI<o:p></o:p></span></li></ul><p class=MsoListParagraph><span style='font-size:11.0pt'><o:p> </o:p></span></p><p class=MsoListParagraph><span style='font-size:11.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'>Examiners rely too heavily on suspect “evidence” for these refusals.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'>It’s not too difficult to punch holes in it by presenting countervailing evidence (real evidence), etc.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'>It’s a chore, and a bit costly to the client. You’ll probably need to file for the extension, too.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'><o:p> </o:p></span></p><p class=MsoNormal style='text-indent:.25in'><span style='font-size:11.0pt'>Regarding approach, just walk through the <b><i>Benthin</i> </b>factors one at a time, gather all the evidence you can find, and present all of it to the examiner. <o:p></o:p></span></p><p class=MsoNormal style='text-indent:.25in'><span style='font-size:11.0pt'>You have to address the client’s name issue, but you can argue that it’s just one of the<b> <i>Benthin</i> </b>factors and overwhelmed by the others.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'>The examiners usually listen to reason.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'>Feel free to use my responses as a template if you find any of them helpful. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'>Guy<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-ligatures:none'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:navy;mso-ligatures:none'>Guy V. Manning</span></b><b><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:navy;mso-ligatures:none'> <br></span></b><b><span style='font-family:"Rockwell Extra Bold",serif;color:navy;mso-ligatures:none'>LAW OFFICES OF GUY V. MANNING</span></b><b><span style='font-size:16.0pt;font-family:"Verdana",sans-serif;color:black;mso-ligatures:none'> </span></b><b><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:navy;mso-ligatures:none'><br></span></b><span style='font-size:8.0pt;font-family:"Verdana",sans-serif;color:navy;mso-ligatures:none'>Intellectual Property Attorneys – Patent, Copyright, Trademark <br><b>4200 S. Hulen Street, Suite 603 Voice (817) 294-7744</b> <b><o:p></o:p></b></span></p><p class=MsoNormal style='margin-bottom:12.0pt'><b><span style='font-size:8.0pt;font-family:"Verdana",sans-serif;color:navy;mso-ligatures:none'>Fort Worth, Texas 76109 USA Fax (817) 294-7742 </span></b><span style='font-size:8.0pt;font-family:"Verdana",sans-serif;color:navy;mso-ligatures:none'><br></span><span style='font-size:8.0pt;font-family:"Verdana",sans-serif;mso-ligatures:none'><a href="mailto:guyvmann@flash.net"><span style='color:blue'>guyvmann@gvmlaw.net</span></a><b><span style='color:navy'> </span></b></span><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-ligatures:none'><o:p></o:p></span></p><p class=MsoNormal style='text-align:justify;line-height:115%'><b><span style='font-size:8.0pt;line-height:115%;font-family:"Arial",sans-serif;color:black;mso-ligatures:none;mso-fareast-language:ES-AR'>NOTICE TO RECIPIENT:</span></b><span style='font-size:8.0pt;line-height:115%;font-family:"Arial",sans-serif;color:black;mso-ligatures:none;mso-fareast-language:ES-AR'> This e-mail is meant only for the intended recipient of the transmission, and may be a communication privileged by law. If you received this e-mail in error, any review, use, dissemination, distribution or copying of this e-mail is strictly prohibited. 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Caso voc tenha recebido este e-mail por engano, fica absolutamente proibida a sua reviso, uso, disseminao, distribuio ou cpia. Por favor avise-nos imediatamente do erro e por favor, exclua a mensagem de seu sistema. </span><span lang=DE style='font-size:8.0pt;line-height:115%;font-family:"Arial",sans-serif;color:black;mso-ligatures:none;mso-fareast-language:ES-AR'>Desde j agradeemos sua cooperao.<o:p></o:p></span></p><p class=MsoNormal style='text-align:justify;line-height:115%'><b><span lang=DE style='font-size:8.0pt;line-height:115%;font-family:"Arial",sans-serif;mso-ligatures:none'>HINWEIS FR DEN EMPFNGER</span></b><span lang=DE style='font-size:8.0pt;line-height:115%;font-family:"Arial",sans-serif;mso-ligatures:none'>: Dieses e-mail ist fr das Erhalten des Empfngers bezweckt und kann unter dem Gesetz als vertrauliche Kommunikation gelten. Wenn Sie dieses e-mail versehentlich bekommen haben sollten, jegliche Prfung, Weiterleitung, Verbreitung oder anderweitige Verwendung sowie kopieren ist strengstens verboten. Bitte benachrichtigen Sie uns sofort des Fehlers in dem Sie diese e-mail zurck senden und bitte lschen Sie diese Nachricht von ihrem System. </span><span style='font-size:8.0pt;line-height:115%;font-family:"Arial",sans-serif;mso-ligatures:none'>Vielen Dank im Voraus fr Ihre Mitarbeit.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #E1E1E1 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-ligatures:none'>From:</span></b><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-ligatures:none'> E-trademarks <e-trademarks-bounces@oppedahl-lists.com> <b>On Behalf Of </b>Miriam Richter, Esq. via E-trademarks<br><b>Sent:</b> Tuesday, February 25, 2025 8:34 AM<br><b>To:</b> For trademark practitioners. This is not for laypersons to seek legal advice. <e-trademarks@oppedahl-lists.com><br><b>Cc:</b> Miriam Richter, Esq. <mrichter@richtertrademarks.com><br><b>Subject:</b> [E-trademarks] Primarily a Surname???<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='font-size:11.0pt'>All,<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'>I have a client with an uncommon surname who wants to register a mark using his surname. There are five other marks on the register that have passed muster as not primarily a surname because it is rare, but I’m very leery of filing it since it will sort of be in right in the Examiner’s face.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'>Any thoughts?<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'><o:p> </o:p></span></p><div><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:black;mso-ligatures:none'>Best, </span><span style='font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:black;mso-ligatures:none'>Miriam </span><span style='font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:13.5pt;font-family:"DellaRobbia BT";color:black;mso-ligatures:none'> </span><span style='font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:13.5pt;font-family:"DellaRobbia BT";color:black;mso-ligatures:none'>Miriam Richter, Attorney at Law, P.L.</span><span style='font-family:"Calibri",sans-serif;color:black;mso-ligatures:none'> </span><span style='font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none'><o:p></o:p></span></p><p class=MsoNormal><i><span style='font-size:13.5pt;font-family:"DellaRobbia BT";color:#4F81BD;mso-ligatures:none'>Make Your Mark!</span></i><i><span style='font-family:"Calibri",sans-serif;color:#4F81BD;mso-ligatures:none'> </span></i><span style='font-family:"Calibri",sans-serif;color:black;mso-ligatures:none'> </span><span style='font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.5pt;font-family:"DellaRobbia BT";color:black;mso-ligatures:none'>Trademark, Copyright, and other Intellectual Property Matters</span><span style='font-size:13.5pt;font-family:"DellaRobbia BT";color:black;mso-ligatures:none'><br></span><span style='font-size:10.0pt;font-family:"DellaRobbia BT";color:black;mso-ligatures:none'>2312 Wilton Drive, Suite 9<br>Wilton Manors, Florida 33305</span><span style='font-family:"Calibri",sans-serif;color:black;mso-ligatures:none'> </span><span style='font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"DellaRobbia BT";color:black;mso-ligatures:none'> </span><span style='font-family:"Calibri",sans-serif;color:black;mso-ligatures:none'> </span><span style='font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"DellaRobbia BT";color:black;mso-ligatures:none'>954-977-4711 office<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"DellaRobbia BT";color:black;mso-ligatures:none'>954-240-8819 cell<br>954-977-4717 facsimile</span><span style='font-size:10.0pt;font-family:"Palatino Linotype",serif;color:black;mso-ligatures:none'><br></span><b><span style='font-size:10.0pt;font-family:"Arial",sans-serif;color:black;mso-ligatures:none'><br></span></b><b><span style='font-size:7.5pt;font-family:"DellaRobbia BT";color:#804000;mso-ligatures:none'>NOTICE: This e-mail message and any attachment to this e-mail message contains <u>confidential information</u> that may be <u>legally privileged</u>. If you are not the intended recipient, you must not review, retransmit, convert to hard copy, copy, use or disseminate this e-mail or any attachments to it. If you have received this e-mail in error, please notify us immediately by return e-mail or by telephone at 954-240-8819 and delete this message. Please note that if this e-mail message contains a forwarded message or is a reply to a prior message, some or all of the contents of this message or anyattachments may not have been produced by the sender.</span></b><span style='font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none'><o:p></o:p></span></p><p class=MsoNormal> <span style='font-size:11.0pt'><o:p></o:p></span></p></div><p class=MsoNormal><o:p> </o:p></p></div></body></html>