<div dir="ltr"><div><div class="gmail_default" style="font-size:small"><span style="font-family:georgia,serif">The TMEP is agnostic when it comes to media for specimens supporting applications to register services marks, requiring simply that the specimen "show" the mark, and that the specimen evince a </span><font face="georgia, serif">direct connection between the mark and the recited services.</font></div><div class="gmail_default" style="font-size:small"><font face="georgia, serif"><br></font></div><div class="gmail_default" style="font-size:small"><font face="georgia, serif">The direct association "</font><span style="white-space:unset;font-family:georgia,serif">may be established textually, contextually, or logically":</span></div></div><div class="gmail_default" style="font-size:small"><span style="white-space:unset;font-family:georgia,serif"><br></span></div><div class="gmail_default" style="font-size:small"><span style="white-space:unset;font-family:georgia,serif"><a href="https://tmep.uspto.gov/RDMS/TMEP/current#/current/ch1300_d2266f_1ae2b_2ec.html">https://tmep.uspto.gov/RDMS/TMEP/current#/current/ch1300_d2266f_1ae2b_2ec.html</a><br></span></div><div class="gmail_default" style="font-size:small"><br></div><div class="gmail_default" style="font-size:small"><font face="georgia, serif">As a result, it's not unusual to encounter registered word marks for services (such as legal services) supported by specimens consisting of radio or television advertisements.</font></div><div><div dir="ltr" class="gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div></div><div><br></div><div><span style="font-family:georgia,serif"><br></span></div><div><font face="georgia, serif" size="2">Sincerely,</font></div><div><font face="georgia, serif" size="2"><br></font></div><div><div style="font-size:small"><font face="georgia, serif" size="2">Ed Timberlake </font></div><div style="font-size:small"><font face="georgia, serif" size="2"><i><a href="https://www.nclawspecialists.gov/for-the-public/find-a-board-certified-specialist/results/detail/?id=29473" target="_blank">Board Certified Specialist in Trademark Law</a></i></font></div><div style="font-size:small"><font face="georgia, serif" size="2"><br></font></div><div style="font-size:small"><div style="font-family:georgia,serif"><a href="http://timberlakelaw.com/" target="_blank"><b>Timberlake Law</b></a></div><div style="font-family:georgia,serif">Chapel Hill, NC<br></div><div style="font-family:georgia,serif"><br></div><div style="font-family:georgia,serif"><a href="https://clarity.fm/edtimberlake" target="_blank">Schedule a call on Clarity</a><br></div><div style="font-family:georgia,serif"><a href="mailto:ed@timberlakelaw.com" target="_blank">ed@timberlakelaw.com</a><br></div><div style="font-family:georgia,serif">919.960.1950<br></div></div></div><div><br></div><div><img width="96" height="96" src="https://ci3.googleusercontent.com/mail-sig/AIorK4zUm0zjuSoSf91b85RXakFjrbAqMcNkJek2_S8VO9eHNz9mDAX5u3RBN0aEhVODltVLqRN-NYsDzt7A"><br></div><div><br></div><div><br></div><div><br></div><div><br></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><br></div><br><div class="gmail_quote gmail_quote_container"><div dir="ltr" class="gmail_attr">On Tue, Apr 1, 2025 at 4:36\u202fPM Montgomery, Alexander P. via E-trademarks <<a href="mailto:e-trademarks@oppedahl-lists.com">e-trademarks@oppedahl-lists.com</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex"><div class="msg539551774796017068">
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<p class="MsoNormal"><span style="color:rgb(31,78,121)">Has anyone successfully used an audio file of an on-air radio advertisement as a specimen for a service mark? The mark is read as a tagline
in the ad read and the services are obviously referenced.<u></u><u></u></span></p>
<p class="MsoNormal"><span style="color:rgb(31,78,121)"><u></u> <u></u></span></p>
<p class="MsoNormal"><span style="color:rgb(31,78,121)">I\u2019ve only ever used an audio file as a specimen for sound marks (and the TMEP only appears to reference audio files when talking about
specimens for sound marks), and print/electronic material for service marks. <u></u>
<u></u></span></p>
<p class="MsoNormal"><span style="color:rgb(31,78,121)"><u></u> <u></u></span></p>
<p class="MsoNormal"><span style="color:rgb(31,78,121)">But the radio ad
<i>is</i> advertising/promotional material that references the services, it\u2019s just that consumers hear the tagline rather than see it. But that shouldn\u2019t matter, should it?<u></u><u></u></span></p>
<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal"><a href="http://www.hinckleyallen.com/people/alexander-p-montgomery" target="_blank"><b><span style="font-family:"Segoe UI",sans-serif;color:rgb(119,119,121);text-decoration:none">Alexander P. Montgomery</span></b><span style="color:rgb(119,119,121);text-decoration:none">
</span></a><br>
<i><span style="font-size:10pt;font-family:"Segoe UI",sans-serif;color:rgb(119,119,121)">Partner</span></i><span style="font-size:12pt"><u></u><u></u></span></p>
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<p class="MsoNormal" style="margin-bottom:6pt"><a href="http://www.hinckleyallen.com/" target="_blank"><span style="font-size:10pt;font-family:"Segoe UI",sans-serif;color:rgb(119,119,121);text-decoration:none">Hinckley Allen</span><span style="color:rgb(119,119,121);text-decoration:none">
</span></a><br>
<span style="font-size:10pt;font-family:"Segoe UI",sans-serif;color:rgb(119,119,121)">28 State Street<br>
Boston, MA 02109-1775 <br>
p: 617-378-4366</span><span style="font-size:10pt;font-family:"Segoe UI",sans-serif;color:rgb(226,35,26)"> | </span><span style="font-size:10pt;font-family:"Segoe UI",sans-serif;color:rgb(119,119,121)"> f: 617-345-9020<br>
</span><a href="mailto:amontgomery@hinckleyallen.com" target="_blank"><span style="font-size:10pt;font-family:"Segoe UI",sans-serif;color:rgb(119,119,121);text-decoration:none">amontgomery@hinckleyallen.com</span></a><u></u><u></u></p>
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