<!DOCTYPE HTML><html>
<head>
<meta name="Generator" content="Amazon WorkMail v3.1.3718.0">
<meta http-equiv="Content-Type" content="text/html; charset=utf-8">
<title></title>
</head>
<body>
<html><head></head><body><p style="color: rgb(0, 0, 0); font-family: Arial, Tahoma, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; text-wrap-mode: wrap; word-spacing: 0px;" class="gmail-whitespace-normal gmail-break-words">Dear E-Trademarks Community,</p><p style="color: rgb(0, 0, 0); font-family: Arial, Tahoma, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; text-wrap-mode: wrap; word-spacing: 0px;" class="gmail-whitespace-normal gmail-break-words">A friend and I have just started a company that tries to use behavioral science and AI to quickly determine whether a proposed trademark is confusable with an existing trademark. </p><p style="color: rgb(0, 0, 0); font-family: Arial, Tahoma, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; text-wrap-mode: wrap; word-spacing: 0px;" class="gmail-whitespace-normal gmail-break-words">Our goal is to give a cost-effective likelihood of confusion analysis for clearance searches, oppositions, and litigation that is a fraction of the cost of existing trademark surveys. Also, our turnaround time is immediate for our AI reports and one week for our behavioral science reports.</p><p style="color: rgb(0, 0, 0); font-family: Arial, Tahoma, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; text-wrap-mode: wrap; word-spacing: 0px;" class="gmail-whitespace-normal gmail-break-words">I was hoping to briefly chat with trademark practitioners to understand the current tools and methods you use for confusability analysis, key pain points you face, and what would improve efficiency in your practice.</p><p style="color: rgb(0, 0, 0); font-family: Arial, Tahoma, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; text-wrap-mode: wrap; word-spacing: 0px;" class="gmail-whitespace-normal gmail-break-words">This is purely for research\u2014no sales pitch. If you're available to briefly chat about this for 15 minutes over phone or Zoom, please let me know.</p><p style="color: rgb(0, 0, 0); font-family: Arial, Tahoma, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; text-wrap-mode: wrap; word-spacing: 0px;" class="gmail-whitespace-normal gmail-break-words">Thank you for your time.</p><p style="color: rgb(0, 0, 0); font-family: Arial, Tahoma, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; text-wrap-mode: wrap; word-spacing: 0px;" class="gmail-whitespace-pre-wrap gmail-break-words">Kind regards,</p><p style="color: rgb(0, 0, 0); font-family: Arial, Tahoma, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; text-wrap-mode: wrap; word-spacing: 0px;" class="gmail-whitespace-pre-wrap gmail-break-words">-Zarko</p><p style="font-family: Arial, Tahoma, Helvetica, sans-serif; font-size: small; margin: 0px;"><strong>Zarko Perovic</strong></p><p style="font-family: Arial, Tahoma, Helvetica, sans-serif; font-size: small; margin: 0px;"><a title="This external link opens in a new window" href="https://confusability.ai/">www.confusability.ai</a></p><p style="font-family: Arial, Tahoma, Helvetica, sans-serif; font-size: small; margin: 0px;">Harvard Law School JD 2022</p><p style="font-family: Arial, Tahoma, Helvetica, sans-serif; font-size: small; margin: 0px;">zarko@confusability.ai</p></body></html>
</body>
</html>