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(Hypothetical) My client wants to register BROWN PREMIER for financial advisory services. There is a Principal registration on the books for PREMIER FINANCIAL. Premier clearly is laudatory; its even one of the examples that the TMEP gives of laudatory marks.
At the time of application, the applicant had been using it for only three years, so there no presumption created by five years of use. So, it seems that this was a completely descriptive mark. But the PTO didnt object under Section 2(e) or ask for evidence
of secondary meaning. It simply suggested that the applicant disclaim the word FINANCIAL, which it did. </div>
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If this registration for PREMIER FINANCIAL is cited against an application to register BROWN PREMIER, Id like to argue that the existing registration shouldnt have been granted because the mark was merely descriptive and had not acquired distinctiveness.
But now PREMIER FINANCIAL has been in use for 20 years. Lets assume that now it is distinctive. Does that fact preclude me from arguing successfully that the registration was invalid from the getgo? </div>
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<p style="margin: 0in; font-family: Calibri, sans-serif;"><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(0, 51, 102);">Jessica R. Friedman</span></p>
<p style="margin: 0in; font-family: Calibri, sans-serif;"><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(0, 51, 102);">Attorney at Law</span></p>
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