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That is my other argument, and clearly the better one. Thanks, Carla and Ed.</div>
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<p style="margin: 0in; font-family: Calibri, sans-serif;"><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(0, 51, 102);">Jessica R. Friedman</span></p>
<p style="margin: 0in; font-family: Calibri, sans-serif;"><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(0, 51, 102);">Attorney at Law</span></p>
<p style="margin: 0in; font-family: Calibri, sans-serif;"><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(0, 51, 102);">300 East 59 Street, Ste. 2406</span></p>
<p style="margin: 0in; font-family: Calibri, sans-serif;"><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(0, 51, 102);">New York, NY 10022</span></p>
<p style="margin: 0in; font-family: Calibri, sans-serif;"><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(0, 51, 102);">Phone: 212-220-0900</span></p>
<p style="margin: 0in; font-family: Calibri, sans-serif;"><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(0, 51, 102);">Cell: 917-647-1884</span></p>
<p style="margin: 0in; font-family: Calibri, sans-serif;"><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(0, 51, 102);">E-mail:</span><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: blue;"> </span><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(5, 99, 193);"><u><a href="mailto:jrfriedman@litproplaw.com" title="mailto:jrfriedman@litproplaw.com" data-outlook-id="1e97e3dc-fbad-4749-8ef7-69f843c96e8c" style="margin-top: 0px; margin-bottom: 0px;">jrfriedman@litproplaw.com</a></u></span></p>
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</span><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(5, 99, 193);"><u><a href="http://www.literarypropertylaw.com" title="http://www.literarypropertylaw.com" data-outlook-id="368900db-fa93-411d-9f26-3ead78aa05b2" style="margin-top: 0px; margin-bottom: 0px;">www.literarypropertylaw.com</a></u></span></p>
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<b>From: </b>carla calcagno <cccalcagno@gmail.com><br>
<b>Date: </b>Tuesday, July 29, 2025 at 2:55\u202fPM<br>
<b>To: </b>For trademark practitioners. This is not for laypersons to seek legal advice. <e-trademarks@oppedahl-lists.com><br>
<b>Cc: </b>Jessica R. Friedman <jrfriedman@litproplaw.com><br>
<b>Subject: </b>Re: [E-trademarks] Mark that was not distinctive when registration was granted but maybe is now<br>
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<div dir="ltr" class="ms-outlook-mobile-reference-message skipProofing">Hi Jessica</div>
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<div dir="ltr" class="ms-outlook-mobile-reference-message skipProofing"> More fundamentally, the EA usually won't withdraw based solely on the argument that a registration is invalid, as technically this is not within their jurisdiction. You may argue however,
that the sole common portion ot the two marks is at th least very diluted ( I imagine if you look at the register it is), and inherently highly suggestive or laudatory. Thus, the marks in their entireties are not likely to be confused.</div>
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<div dir="ltr" class="ms-outlook-mobile-reference-message skipProofing">Often this will get the EA to withdraw.</div>
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<div dir="ltr" class="ms-outlook-mobile-reference-message skipProofing">Good luck!</div>
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<div dir="ltr" class="gmail_attr">On Tue, Jul 29, 2025 at 2:15\u202fPM Jessica R. Friedman via E-trademarks <<a href="mailto:e-trademarks@oppedahl-lists.com" data-outlook-id="e67d178a-30f6-410d-a988-6486ffce6b38">e-trademarks@oppedahl-lists.com</a>> wrote:</div>
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If I do, then I lose, because clearly it is really the fault of the PTO examiner who said, just disclaim FINANCIAL.</div>
<div id="m_4492936207693479669ms-outlook-mobile-signature">
<p style="margin: 0in; font-family: Calibri, sans-serif;"><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(0, 51, 102);">Jessica R. Friedman</span></p>
<p style="margin: 0in; font-family: Calibri, sans-serif;"><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(0, 51, 102);">Attorney at Law</span></p>
<p style="margin: 0in; font-family: Calibri, sans-serif;"><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(0, 51, 102);">300 East 59 Street, Ste. 2406</span></p>
<p style="margin: 0in; font-family: Calibri, sans-serif;"><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(0, 51, 102);">New York, NY 10022</span></p>
<p style="margin: 0in; font-family: Calibri, sans-serif;"><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(0, 51, 102);">Phone: 212-220-0900</span></p>
<p style="margin: 0in; font-family: Calibri, sans-serif;"><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(0, 51, 102);">Cell: 917-647-1884</span></p>
<p style="margin: 0in; font-family: Calibri, sans-serif;"><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(0, 51, 102);">E-mail:</span><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: blue;"> </span><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(5, 99, 193);"><u><a href="mailto:jrfriedman@litproplaw.com" target="_blank" title="mailto:jrfriedman@litproplaw.com" data-outlook-id="4920d349-211f-4ecb-9090-0758c3164ab4" style="margin-top: 0px; margin-bottom: 0px;">jrfriedman@litproplaw.com</a></u></span></p>
<p style="margin: 0in; font-family: Calibri, sans-serif;"><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(0, 51, 102);">URL:
</span><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(5, 99, 193);"><u><a href="http://www.literarypropertylaw.com" target="_blank" title="http://www.literarypropertylaw.com" data-outlook-id="b358a48c-5300-4bb8-bcdf-937d3a8970e0" style="margin-top: 0px; margin-bottom: 0px;">www.literarypropertylaw.com</a></u></span></p>
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<b>From: </b>E-trademarks <<a href="mailto:e-trademarks-bounces@oppedahl-lists.com" target="_blank" data-outlook-id="8fe4e6a7-e05b-4b15-94da-07eb0af2ab75">e-trademarks-bounces@oppedahl-lists.com</a>> on behalf of asarabia2 via E-trademarks <<a href="mailto:e-trademarks@oppedahl-lists.com" target="_blank" data-outlook-id="2e4dc7d5-7fad-496d-b170-5038b29a14b2">e-trademarks@oppedahl-lists.com</a>><br>
<b>Date: </b>Tuesday, July 29, 2025 at 2:09\u202fPM<br>
<b>To: </b><a href="mailto:e-trademarks@oppedahl-lists.com" target="_blank" data-outlook-id="363fd00d-773d-40d4-8105-666f47c75ab3">e-trademarks@oppedahl-lists.com</a> <<a href="mailto:e-trademarks@oppedahl-lists.com" target="_blank" data-outlook-id="0d3f0854-0e08-4f49-911c-07c02942f9fe">e-trademarks@oppedahl-lists.com</a>><br>
<b>Cc: </b>asarabia2 <<a href="mailto:asarabia2@gmail.com" target="_blank" data-outlook-id="0897b694-0fb5-4b62-9953-3e40ce8a7782">asarabia2@gmail.com</a>><br>
<b>Subject: </b>Re: [E-trademarks] Mark that was not distinctive when registration was granted but maybe is now<br>
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<p><span style="font-family: Tahoma;">Don't you have to prove fraud? </span></p>
<p><span style="font-family: Tahoma;">Regards,</span></p>
<p><span style="font-family: Tahoma;">Tony <br>
<br>
IP Business Law, Inc.<br>
320 via Pasqual<br>
Redondo Beach, CA 90277<br>
(310)377-5171<br>
<a href="http://www.calrestitution.com" target="_blank" data-outlook-id="5ac679c0-6418-487b-9c27-4aca19d0c20c" style="margin-top: 0px; margin-bottom: 0px;">www.calrestitution.com</a> </span></p>
<div>On 7/29/2025 10:29 AM, Jessica R. Friedman via E-trademarks wrote:</div>
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(Hypothetical) My client wants to register BROWN PREMIER for financial advisory services. There is a Principal registration on the books for PREMIER FINANCIAL. \u201cPremier\u201d clearly is laudatory; it\u2019s even one of the examples that the TMEP gives of laudatory marks.
At the time of application, the applicant had been using it for only three years, so there no presumption created by five years of use. So, it seems that this was a completely descriptive mark. But the PTO didn\u2019t object under Section 2(e) or ask for evidence
of secondary meaning. It simply suggested that the applicant disclaim the word FINANCIAL, which it did. </div>
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If this registration for PREMIER FINANCIAL is cited against an application to register BROWN PREMIER, I\u2019d like to argue that the existing registration shouldn\u2019t have been granted because the mark was merely descriptive and had not acquired distinctiveness.
But now PREMIER FINANCIAL has been in use for 20 years. Let\u2019s assume that now it is distinctive. Does that fact preclude me from arguing successfully that the registration was invalid from the getgo? </div>
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<p style="margin: 0in; font-family: Calibri, sans-serif;"><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(0, 51, 102);">Jessica R. Friedman</span></p>
<p style="margin: 0in; font-family: Calibri, sans-serif;"><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(0, 51, 102);">Attorney at Law</span></p>
<p style="margin: 0in; font-family: Calibri, sans-serif;"><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(0, 51, 102);">300 East 59 Street, Ste. 2406</span></p>
<p style="margin: 0in; font-family: Calibri, sans-serif;"><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(0, 51, 102);">New York, NY 10022</span></p>
<p style="margin: 0in; font-family: Calibri, sans-serif;"><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(0, 51, 102);">Phone: 212-220-0900</span></p>
<p style="margin: 0in; font-family: Calibri, sans-serif;"><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(0, 51, 102);">Cell: 917-647-1884</span></p>
<p style="margin: 0in; font-family: Calibri, sans-serif;"><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(0, 51, 102);">E-mail:</span><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: blue;"> </span><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(5, 99, 193);"><u><a href="mailto:jrfriedman@litproplaw.com" target="_blank" title="mailto:jrfriedman@litproplaw.com" data-outlook-id="41e0f108-cd67-405c-8e48-fab978cb5493" style="margin-top: 0px; margin-bottom: 0px;">jrfriedman@litproplaw.com</a></u></span></p>
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</span><span style="font-family: Verdana, sans-serif; font-size: 7pt; color: rgb(5, 99, 193);"><u><a href="http://www.literarypropertylaw.com" target="_blank" title="http://www.literarypropertylaw.com" data-outlook-id="543a7c43-87bd-49ad-af3b-26ee4e448960" style="margin-top: 0px; margin-bottom: 0px;">www.literarypropertylaw.com</a></u></span></p>
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