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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link="#467886" vlink="#96607D" style='word-wrap:break-word'><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt'>Hypothetical: A Google search for “Atlanta convertible” returns a paid search result for a company (“Atlantic Cars”) that sells convertibles.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'>A competitor, known simply as “Atlanta,” which owns a trademark registration for the word “Atlanta,” claims that this search result shows Atlantic Cars is bidding on/purchasing its “Atlanta” trademark on Google. In reality, Atlantic Cars is not doing so. Instead, Atlantic Cars is simply bidding on/purchasing based on the word “convertible.” And the paid Google search result for Atlantic Cars has appeared because the search included the word “convertible,” not because it included the trademark “Atlanta.”<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'>My questions:<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'>(1) Is my explanation of what has occurred (possibly) accurate?<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'>(2) Can anyone provide links to Google articles or other reputable posts that explain this scenario?<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='mso-ligatures:none'>Douglas M. Isenberg</span></b><span style='mso-ligatures:none'> | <b><span style='color:#B95725'>The GigaLaw Firm</span></b><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;mso-ligatures:none'>Attorney at Law<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;mso-ligatures:none'>Phone: 1-404-348-0368<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;mso-ligatures:none'>Email: <a href="mailto:Doug@Giga.Law"><span style='color:#0563C1'>Doug@Giga.Law</span></a><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;mso-ligatures:none'>Web: <a href="http://www.giga.law/"><span style='color:#0563C1'>www.Giga.Law</span></a><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;mso-ligatures:none'>LinkedIn: <a href="http://www.linkedin.com/in/dougisenberg"><span style='color:#0563C1'>www.linkedin.com/in/dougisenberg</span></a> </span><span style='font-size:11.0pt;mso-ligatures:none'><o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>