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<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;color:#1F497D">As to point 1, I don\u2019t think the reporter made the analogy, Vetements did in its argument.<o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">From:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> E-trademarks <e-trademarks-bounces@oppedahl-lists.com>
<b>On Behalf Of </b>Sam Castree via E-trademarks<br>
<b>Sent:</b> Wednesday, September 10, 2025 11:37 AM<br>
<b>To:</b> For trademark practitioners. This is not for laypersons to seek legal advice. <e-trademarks@oppedahl-lists.com><br>
<b>Cc:</b> Sam Castree <sam@castreelaw.com><br>
<b>Subject:</b> Re: [E-trademarks] VETEMENTS case going up to SCOTUS<o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-line-height-alt:.75pt"><span style="font-size:1.0pt;color:white">To point #3, wow, it's hard to see how the lawyers made that argument with a straight face. Cheers, Sam Castree, III Sam Castree Law, LLC 3421 W. Elm St. McHenry,
IL 60050 (815) 344-6300 On Wed, Sep 10, 2025 at 10:</span><span style="font-size:1.0pt;font-family:"Arial",sans-serif;color:white">\u200a</span><span style="font-size:1.0pt;color:white">20 AM Jessica R. Friedman<o:p></o:p></span></p>
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<p class="MsoNormal"><span class="gmaildefault"><span style="font-family:"Times New Roman",serif;color:black">To point #3, wow, it's hard to see how the lawyers made that argument with a straight face.<o:p></o:p></span></span></p>
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<p class="MsoNormal"><span style="font-family:"Times New Roman",serif;color:black">Cheers,</span><span style="font-size:13.5pt;font-family:"Tahoma",sans-serif;color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Times New Roman",serif;color:#FF6600">Sam Castree, III</span><span style="font-size:13.5pt;font-family:"Tahoma",sans-serif;color:#222222"><o:p></o:p></span></p>
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<p class="MsoNormal"><i><span style="font-family:"Times New Roman",serif;color:#FF6600">Sam Castree Law, LLC</span></i><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:#222222"><o:p></o:p></span></p>
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<p class="MsoNormal"><i><span style="font-family:"Times New Roman",serif;color:#FF6600">3421 W. Elm St.</span></i><span style="font-family:"Times New Roman",serif;color:#222222"><o:p></o:p></span></p>
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<p class="MsoNormal"><i><span style="font-family:"Times New Roman",serif;color:#FF6600">McHenry, IL 60050</span></i><span style="font-family:"Times New Roman",serif;color:#222222"><o:p></o:p></span></p>
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<p class="MsoNormal"><i><span style="font-family:"Times New Roman",serif;color:#FF6600">(815) 344-6300</span></i><span style="font-family:"Times New Roman",serif;color:#222222"><o:p></o:p></span></p>
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<p class="MsoNormal">On Wed, Sep 10, 2025 at 10:20<span style="font-family:"Arial",sans-serif">\u202f</span>AM Jessica R. Friedman via E-trademarks <<a href="mailto:e-trademarks@oppedahl-lists.com">e-trademarks@oppedahl-lists.com</a>> wrote:<o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-family:"Verdana",sans-serif;color:#0A2F41"><a href="https://urldefense.com/v3/__https:/www.nytimes.com/2025/09/04/world/europe/vetements-trademark-lawsuit.html__;!!Nf401RNTQFE14GfWW3o!lffxZw7-ON4JflDT22OzuxQicjbgSUBX_S0WaiCQ5dQQl-kzDCIHkiruyFoXj9YtrHk6DWQsdQxD8oltztuHspOsWTgLI9w$" target="_blank">https://www.nytimes.com/2025/09/04/world/europe/vetements-trademark-lawsuit.html</a>
raises a few questions for me:</span><o:p></o:p></p>
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<span style="font-family:"Verdana",sans-serif">The NY Times reporter analogizes the registration of VEUVE CLIQUOT, which means \u201cwidow cliquot\u201d and refers to the company matriarch, for champagne, to the registration of VETEMENTS, which in French means clothing,
for clothing. Is that an analogy the applicant has actually made, or is this just the usual ignorance of NY Times articles when it comes to IP?</span><o:p></o:p></li></ol>
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<span style="font-family:"Verdana",sans-serif">The PTO refused registration on the ground that the mark is merely descriptive and that it appears to be generic. How can it be both?
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<span style="font-family:"Verdana",sans-serif">The applicant\u2019s response to the OA included the argument that \u201cvetements\u201d referred only to clothing as a category, while they are applying to register specific items of clothing:</span><span style="font-size:9.0pt;font-family:"Helvetica",sans-serif;color:windowtext">
\u201c</span><i><span style="font-family:"Verdana",sans-serif">Although the word \u201cclothing\u201d may have a relationship to an overall category of products, it is not the descriptive (nor generic) term for any specific item. A purchaser would not say they want to \u201cbuy
a clothing.\u201d Further, when the mark VETEMENTS is encountered an observer would first have to undertake translation of the word, and then draw a relationship to a specific item such as a sweatshirt\u201d.
</span></i><span style="font-family:"Verdana",sans-serif">I understand that we have to try any and every credible argument, but that one doesn\u2019t strike me as falling into that category.
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:7.0pt;font-family:"Verdana",sans-serif;color:#003366">Jessica R. Friedman</span><o:p></o:p></p>
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