[E-trademarks] Unity of control--celebrity allowing use of name on products

Lara Pearson lara at brandgeek.net
Tue Dec 3 03:15:10 UTC 2024


What reason would T Swift's counsel have for allowing the licensee to
register SWIFT marks?  I would want Swift to own all SWIFT marks AND
registrations, and to control litigation over any/all SWIFT marks.

Enlighten me, please, if you disagree.

Thanks!

Lara Pearson (she/her/hers) [Why pronouns
<https://medium.com/gender-inclusivit/why-i-put-pronouns-on-my-email-signature-and-linkedin-profile-and-you-should-too-d3dc942c8743>
?] (Hear how I say my name <https://namedrop.io/larapearson>)

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On Mon, Dec 2, 2024 at 2:33 PM Kevin Grierson via E-trademarks <
e-trademarks at oppedahl-lists.com> wrote:

> The two different beverage companies, with permission given by T-Swift to
> each for the use of her name in the marks.
>
>
>
> *Kevin Grierson**​**​**​**​*
>
> |
>
> Partner
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> *Please note: Culhane Meadows is now CM Law*
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>
> *From:* Nancy Prager <nancyprager at yahoo.com>
> *Sent:* Monday, December 2, 2024 5:31 PM
> *To:* e-trademarks at oppedahl-lists.com
> *Cc:* Kevin Grierson <kgrierson at cm.law>
> *Subject:* Re: [E-trademarks] Unity of control--celebrity allowing use of
> name on products
>
>
>
> EXTERNAL EMAIL
>
> Great question.  Is the celebrity the applicant or are two different
> beverage companies?
>
>
>
> On Monday, December 2, 2024 at 05:11:13 PM EST, Kevin Grierson via
> E-trademarks <e-trademarks at oppedahl-lists.com> wrote:
>
>
>
>
>
> Got a refusal with an interesting twist.  Here’s the scenario: celebrity
> (let’s say Taylor Swift) gives permission to an entity to use her name for,
> say wine, that entity registers WINE BY TAYLOR SWIFT.  Then she gives
> permission to a different entity to use her name in connection with beer.
> USPTO issues a refusal for BEER BY TAYLOR SWIFT based on prior wine
> registration.  Ownership issues aside, can you argue “unity of control” if
> Taylor is, in fact exercising quality control over both products even
> though they are manufactured by different entities?  The TMEP sections on
> unity of control don’t seem to address this issue.
>
>
>
> *Kevin Grierson <https://www.culhanemeadows.com/attorney/kevin-grierson/>*
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