[E-trademarks] Portion of a title of a work as a source indicator

Kevin Grierson kgrierson at cm.law
Wed Jul 24 17:52:26 EDT 2024


You would likely get a refusal based on the lone specimen, because titles for creative works only function as trademarks if there is more than one work bearing the mark.  As for your hypo, it would certainly be better if the portion you wished to register was in a different font, color, size etc. from the rest of the title, but I think under appropriate circumstances the use of the TM along with the colon could work, especially if used across multiple titles, e.g., STAR WARS™: THE CLONE WARS and STAR WARS™: ROGUE ONE.

Kevin Grierson​​​​
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From: E-trademarks <e-trademarks-bounces at oppedahl-lists.com> On Behalf Of Bosland Law via E-trademarks
Sent: Wednesday, July 24, 2024 5:42 PM
To: For trademark practitioners. This is not for laypersons to seek legal advice. <e-trademarks at oppedahl-lists.com>
Cc: Bosland Law <office at bosland.law>
Subject: [E-trademarks] Portion of a title of a work as a source indicator

EXTERNAL EMAIL
Hi All!

     I know that a portion of the title of a work (a book, let's say), can be trademark use for the purposes of USPTO registration<https://tmep.uspto.gov/RDMS/TMEP/current#/current/TMEP-1200d1e2574.html>, but would simply adding a "TM" superscript to that portion, of a single work, really be enough?     Thus:   "NOT A TRADEMARK™: How to get the most out of your Examining Attorney"    <-- photo of one work is the only specimen provided..


db

David Bosland
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www.bosland.law<http://www.bosland.law/>
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