[E-trademarks] fifth oddity of the day in Trademark Center
Carl Oppedahl
carl at oppedahl.com
Sat Feb 8 23:32:35 UTC 2025
Today I am clicking around in Trademark Center. One place where I am
invited to click is "my trademarks".
I guess a first question is why they use that phrase? They are not "my
trademarks". If anything, they are "my client's trademarks".
Now we turn to the table that appears when I click there. It has a
column headed "serial number" and each serial number is a link to the
related TSDR page.
And it also has a column headed "actions" with a little eyeball and the
word "view". As best I can tell, the eyeball does nothing. It is just
taking up space on the screen. Why not get rid of the eyeball since it
means nothing? It is just click bait that fails to go anywhere.
The word "view" is a link to the related TSDR page. Which raises the
question, why did the developers waste space on the screen to provide
this extra "View" column that is a functional duplicate of the "serial
number" column?
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