[E-trademarks] Another NYT Article about Trademarks

Jeremy Green Eche jeremy at jpglegal.com
Mon Feb 24 18:49:03 UTC 2025


I just saw this article as well about the mayor of a town on Majorca, Spain
threatening to sue Markle:
https://www.standard.co.uk/news/uk/meghan-markle-legal-action-logo-as-ever-majorca-plagiarism-b1212011.html


So both her name and logo seem to be infringing on different marks. I don't
wish her any ill will, but it's nice to have such a public example of why
you should do the proper diligence when you decide to launch a brand.

And keep in mind that she already had to scuttle her previous brand name,
American Riviera Orchard. It was simply the nickname for Santa Barbara,
California and thus geographically descriptive, plus it was arguably
confusingly similar to Royal Riviera. I checked and confirmed that it
received a geographic descriptiveness refusal at the USPTO and then Royal
Riviera filed a letter of protest based on their existing registrations.

—

Jeremy

Jeremy Peter Green Eche
Founder and Managing Attorney, JPG Legal

Office: (917) 268-7054 | Direct: (917) 310-2207‬

www.jpglegal.com
254 36th St, Suite B541
Brooklyn, NY 11232


On Sun, Feb 23, 2025 at 10:41 PM Sharon Rubin via E-trademarks <
e-trademarks at oppedahl-lists.com> wrote:

> Meghan’s New Name? He’s Been Using It for Years.
> https://www.nytimes.com/2025/02/21/style/meghan-markle-as-ever-brand-name-controversy.html?unlocked_article_code=1.zU4.4rtT.gtMHvjTwRbQ2
> --
> E-trademarks mailing list
> E-trademarks at oppedahl-lists.com
> http://oppedahl-lists.com/mailman/listinfo/e-trademarks_oppedahl-lists.com
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