[E-trademarks] Primarily a Surname???

[guyvmann at gvmlaw.net]

One of the Benthin factors asks if there’s anyone connected with the
Applicant who uses the Mark as a surname.

But it’s just one factor.

 

Guy

 

 

Guy V. Manning 
LAW OFFICES OF GUY V. MANNING 
Intellectual Property Attorneys – Patent, Copyright, Trademark  
4200 S. Hulen Street, Suite 603      Voice  (817) 294-7744 

Fort Worth, Texas 76109  USA        Fax     (817) 294-7742  
 <mailto:guyvmann at flash.net> guyvmann at gvmlaw.net  

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From: E-trademarks <e-trademarks-bounces at oppedahl-lists.com> On Behalf Of
Steve Zemanick via E-trademarks
Sent: Tuesday, February 25, 2025 9:22 AM
To: For trademark practitioners. This is not for laypersons to seek legal
advice. <e-trademarks at oppedahl-lists.com>
Cc: Steve Zemanick <Steve at fourreasonslegal.com>
Subject: Re: [E-trademarks] Primarily a Surname???

 

I’d share the same concerns as I think the Office has become more aggressive
in issuing surname refusals.  How about suggesting to the client to set up
an LLC to own the application and then, if you are comfortable, having you
sign the application as attorney so there are no traces of the surname on
the application itself.  Yes, the founder of the LLC is discoverable, but
not likely to be investigated IMHO.

 

From: E-trademarks <e-trademarks-bounces at oppedahl-lists.com
<mailto:e-trademarks-bounces at oppedahl-lists.com> > On Behalf Of Miriam
Richter, Esq. via E-trademarks
Sent: Tuesday, February 25, 2025 7:34 AM
To: For trademark practitioners. This is not for laypersons to seek legal
advice. <e-trademarks at oppedahl-lists.com
<mailto:e-trademarks at oppedahl-lists.com> >
Cc: Miriam Richter, Esq. <mrichter at richtertrademarks.com
<mailto:mrichter at richtertrademarks.com> >
Subject: [E-trademarks] Primarily a Surname???

 

All,

 

I have a client with an uncommon surname who wants to register a mark using
his surname. There are five other marks on the register that have passed
muster as not primarily a surname because it is rare, but I’m very leery of
filing it since it will sort of be in right in the Examiner’s face.

 

Any thoughts?

 

Best, 

Miriam 

 

Miriam Richter, Attorney at Law, P.L. 

Make Your Mark! ® 

Trademark, Copyright, and other Intellectual Property Matters
2312 Wilton Drive, Suite 9
Wilton Manors, Florida 33305 

  

954-977-4711 office

954-240-8819 cell
954-977-4717 facsimile

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