[E-trademarks] Trademark Search - ¿Searching Question Marks In ON/OW?

Ken Boone boondogles at hotmail.com
Mon Sep 15 20:38:57 UTC 2025


Hello fellow Trademark Search enthusiasts,

I tried the search CM:(  /.*guess\?.*/ ) AND LD:true and got several guess? trademarks like [text truncated]

SN
Wordmark
Owner
88470870
GUESS? U.S.A. WASHED
Guess? IP Holder L.P. (LI
85656100
GUESS?
Guess? IP Holder L.P. (LI
85656095
GUESS?
Guess? IP Holder L.P. (LI
85216198
GUESS?
Guess? IP Holder L.P. (LI
75440869
GUESS?
GUESS? IP HOLDER L.P. (LI
75260069
GUESS?
GUESS? IP HOLDER L.P. (LI
75260067
GUESS?
GUESS?IP HOLDER L.P. (LIM
74153328
GUESS?
Guess? IP Holder L.P. (LI
73748556
GUESS?
Guess? IP Holder L.P. (LI
73613091
GUESS?
GUESS? IP HOLDER  L.P. (L
73396208
GUESS?
GUESS? IP HOLDER L.P. (LI

where clearly the search term guess? occurs in both the wordmark and owner name for the trademarks listed. So far, so good!

Then I search ON:(  /.*guess\?.*/ ) AND LD:true and get nothing! Huh?

So, then I search OW:(  /.*guess\?.*/ ) AND LD:true and still get nothing!

The syntax is the same.  I just changed the search fields.  Why does the same regex yield different results in different fields?

Are there any thoughts on what's happening here?  Why does /.*guess\?.*/ find GUESS? in the wordmark but not in the owner data?

Looking forward to learning from your solutions to this search enigma.

Still stumbling through Trademark Search,
Ken Boone

PS - Today, I provided the following feedback to the USPTO.  Hope you agree with my comments.

Sent: Monday, September 15, 2025 7:28 AM
To: TMFeedback <tmfeedback at uspto.gov>
Subject: More Challenging Trademarks

Following are recommended corrections for more challenging trademarks that are not standard character marks.

The first group includes mostly stylized text trademarks with unexpected Unicode characters (e.g., Π, Μ, Ɑ) or lack the standard character µ in the wordmark, impacting searching for these trademarks.

Search SN:( 99097553 98975776 98975775 98758465 98422358 98177816 97436110 97405371 90661045 88131475 79418788 79401041 79399276 79397506 79300057 79171678 ) to retrieve these 16 trademarks.

#
SN
Wordmark
Drawing
Comment
1
99097553
SPΠ
  [Image for 99097553, select for more details]
Π (the third letter of the wordmark) is the Unicode character for PI, except the USPTO usually applies a design code 24.17.11 for the PI symbol to aid in searching, as how many wordmark entries include the Π character?  This trademark is scheduled for publication on 09/23/2025.
2
98975776
SIM
[Image for 98975776, select for more details]
While the wildcard search CD:*µ* does retrieve this trademark, I still recommend updating the wordmark to µSIM.
3
98975775
SIM
  [Image for 98975775, select for more details]
While the wildcard search CD:*µ* does retrieve this trademark, I still recommend updating the wordmark to µSIM.
4
98758465
DH5Ɑ
  [Image for 98758465, select for more details]
By the description of mark [The mark consists of the letters "DH", the number "5" and the alpha symbol.], the Ɑ ( part of the Grantha script, which is a South Indian writing system) is intended to be the Greek alpha symbol, so add the 28.01.05 (Greek letter) design code.
5
98422358
Μ
 [Image for 98422358, select for more details]
While the wildcard search CD:*µ* does retrieve this trademark, I still recommend updating the wordmark to µ (the standard character)  instead of using the deceptive Greek Unicode Μ that has decimal value 924.
6
98177816
SIM
  [Image for 98177816, select for more details]
Update wordmark to µSIM, adding the standard character µ that is clearly present in the drawing?
7
97436110
-SILICA DERMA
  [Image for 97436110, select for more details]

The wildcard search  CM:(*µ*) does NOT retrieve this registered trademark.  Update wordmark to µ-SILICA DERMA, adding the standard character µ that is clearly present in the drawing!
8
97405371
TOC
  [Image for 97405371, select for more details]
The wildcard search  CM:(*µ*) does NOT retrieve this registered trademark. Update wordmark to µ-TOC, adding the standard character µ that is clearly present in the drawing!
9
90661045
PLS
[Image for 90661045, select for more details]
The wildcard search  CM:(*µ*) does NOT retrieve this registered trademark.  Update wordmark to µPLS, adding the standard character µ that is clearly present in the drawing!
10
88131475
U
[Image for 88131475, select for more details]
The wildcard search  CM:(*µ*) does NOT retrieve this registered trademark.  Revise wordmark to µ (the standard character)  instead of using U.
11
79418788
ΑΜΟΙ
[Image for 79418788, select for more details]
The Μ in the wordmark is the Greek Unicode M (decimal 924), not the ordinary standard character M.  The search CM:( AMOI ) using the standard characters does NOT retrieve this mark.  The use of the Greek Unicode M in the wordmark is deceptive, making the trademark difficult to find with typical search techniques. (How often do you search the Unicode letters in the Greek alphabet?) This STYLIZED TEXT mark is scheduled to be published on September 16th.
12
79401041
3PBIOVΙAΝ
 [Image for 79401041, select for more details]


The seventh (Ι)  and ninth (Ν)  characters of the wordmark are Unicode characters with decimal value 921 (Greek Capital Letter Iota. Html Entity: &Iota;. Hex Code: &#x399;. Decimal Code: &#921 )and 925 (Greek Capital Letter Nu. Html Entity: &Nu;. Hex Code: &#x39d;. Decimal Code: &#925;).  Those Unicode characters make searching for this mark challenging.  Shouldn't the standard characters I and N replace the Unicode characters Iota and Nu in this wordmark?
13
79399276
SLASH β PLUS
  [Image for 79399276, select for more details]
More of an observation than a problem, as this stylized text mark has the 28.01.05 (Greek letter) design code for the β (Greek Small Letter Beta. Html Entity: &beta;. Hex Code: &#x3b2;. Decimal Code: &#946;). No correction needed.
14
79397506
ΑAI
[Image for 79397506, select for more details]
As more evident in the drawing, the first character Α (Greek Capital Letter Alpha. Html Entity: &Alpha;. Hex Code: &#x391;. Decimal Code: &#913;), so isn't  28.01.05 (Greek letter) design code appropriate for this stylized text registration?
15
79300057
U DIRCM
  [Image for 79300057, select for more details]
While the wildcard search CD:*µ* does retrieve this trademark, for this registration,  I still recommend updating the wordmark to  µ DIRCM and add the 28.01.05 (Greek letter) design code?
16
79171678
U ULTRACELL YEAST
  [Image for 79171678, select for more details]
The wildcard search CM:(*µ*) does NOT  retrieve this registered trademark.  For this registration, revise the wordmark to µ  ULTRACELL YEAST and add the 28.01.05 (Greek letter) design code.


The next group are almost standard character marks.  These are all registered trademarks with the standard character claim (The mark consists of standard characters, without claim to any particular font style, size or color.) as the description of mark.  Anyone looking at the registration certificates would conclude that these are standard character marks, except they are stylized text marks.

I recommend updating these registrations to be standard character marks.

The few comments are for additional corrections that should be performed (namely, that the drawings are poorly cropped with too much blank space surrounding the marks).

Search SN:( 87936342 87716907 86737119 86576849 86018404 85454379 79412144 79330629 79176816 79141373 77743058 77621830 76711774 76681396 74452466 ) to retrieve these trademarks.

#
SN
Wordmark
Drawing
Comment
1
87936342
PRIMEASE
[Image for 87936342, select for more details]

2
87716907
DEDESOON
[Image for 87716907, select for more details]

3
86737119
DORA BRIDAL
[Image for 86737119, select for more details]

4
86576849
MOSSLOO
[Image for 86576849, select for more details]
Drawing should be cropped to remove excess blank space.
5
86018404
POWER BEYOND BELIEF
[Image for 86018404, select for more details]

6
85454379
MY PLAY
  [Image for 85454379, select for more details]

Drawing should be cropped to remove excess blank space.
7
79412144
FASTRACK
[Image for 79412144, select for more details]

8
79330629
JELLICOL
  [Image for 79330629, select for more details]

9
79176816
DRY LITE
[Image for 79176816, select for more details]

10
79141373
FERRARI PERLÈ
[Image for 79141373, select for more details]

11
77743058
EXPEDITION HEALTH
 [Image for 77743058, select for more details]
Drawing should be cropped to remove excess blank space.
12
77621830
HERBOLD
[Image for 77621830, select for more details]

13
76711774
MULTITAP
[Image for 76711774, select for more details]

14
76681396
AURA
  [Image for 76681396, select for more details]

15
74452466
SMITHWICK
  [Image for 74452466, select for more details]




Hope this helps,
Ken Boone, USPTO IT Specialist (Retired)


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