[E-trademarks] To Color Claim or Not To Color Claim

[Mark Kaufman]

I’m generally in favor of the flexibility of B&W, but sometimes the color
is crucial to the brand.  E.g., SUBWAY’s yellow and green.  If another
bodega put up SANDWICH in the same colors, that could be infringing.  But
then:  would claiming the colors really stop the PTO from allowing a
similarly-colored mark from being registered?



Thanks,

Mark



Mark S. Kaufman

Kaufman & Kahn, LLP

Email:  kaufman at kaufmankahn.com

www.kaufmankahn.com



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*From:* E-trademarks <e-trademarks-bounces at oppedahl-lists.com> *On Behalf
Of *Jessica R. Friedman via E-trademarks
*Sent:* Thursday, November 9, 2023 1:10 PM
*To:* e-trademarks at oppedahl-lists.com
*Cc:* Jessica R. Friedman <jrfriedman at litproplaw.com>
*Subject:* Re: [E-trademarks] To Color Claim or Not To Color Claim



I have always struggled with this also.



Jessica R. Friedman

Attorney at Law

300 East 59 Street, Ste. 2406

New York, NY 10022

Phone: 212-220-0900

Cell: 917-647-1884

E-mail: *jrfriedman at litproplaw.com <jrfriedman at litproplaw.com>*

URL: *www.literarypropertylaw.com <http://www.literarypropertylaw.com>*



[image: 1479430908386_PastedImage]





*From: *E-trademarks <e-trademarks-bounces at oppedahl-lists.com> on behalf of
Montgomery, Alexander P. via E-trademarks <e-trademarks at oppedahl-lists.com>
*Date: *Thursday, November 9, 2023 at 12:59 PM
*To: *for trademark practitioners <e-trademarks at oppedahl-lists.com>
*Cc: *Montgomery, Alexander P. <amontgomery at hinckleyallen.com>
*Subject: *[E-trademarks] To Color Claim or Not To Color Claim

I’ve always wondered whether there is a compelling legal reason to make a
color claim in an application to register a logo. Is there any benefit
other than “your logo is a similar design *and uses the same colors*”
(which is a valid argument even without a color claim)?



The flexibility of a registration without a color claim seems to far
outweigh any benefits obtained by way of a registration with a color claim,
but I am prepared to be educated by the collective knowledge of this group.



*Alexander P. Montgomery*
<http://www.hinckleyallen.com/people/alexander-p-montgomery>
*Partner*
------------------------------

Hinckley Allen <http://www.hinckleyallen.com/>
28 State Street
Boston, MA 02109-1775
p: 617-378-4366 |  f: 617-345-9020
amontgomery at hinckleyallen.com
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