[E-trademarks] To Color Claim or Not To Color Claim

Thu Nov 9 15:10:37 EST 2023

Reminds me of this gem, Serial No. #
<https://tsdr.uspto.gov/#caseNumber=98018711&caseType=SERIAL_NO&searchType=statusSearch>
98/018,711
<https://tsdr.uspto.gov/#caseNumber=98018711&caseType=SERIAL_NO&searchType=statusSearch>
.

[image: image.png]

Cheers,

Sam Castree, III

*Sam Castree Law, LLC*
*3421 W. Elm St.*
*McHenry, IL 60050*
*(815) 344-6300*

On Thu, Nov 9, 2023 at 1:46 PM O'Connell Jr., Robert via E-trademarks <
e-trademarks at oppedahl-lists.com> wrote:

> I’ve been involved in litigation(s) where you had competitors with (more
> or less) similar names, but very different trade dress & color schemes for
> their retail outlets, and that difference in color was a key factor in the
> likelihood of confusion argument.  As a defendant making that argument,
> having registrations for the logo which claimed color bolstered that
> position.
>
>
>
> Those color-claimed registrations also help on the offensive side in
> helping deter other competitors in the same industry from adopting your
> color.
>
>
>
> RMO
>
>
>
>
>
> *Robert M. O'Connell, Jr.  **Of Counsel *[image: V-card]
> <https://www.orrick.com/api/sitecore/PersonnelPage/vCard?personnelGuid=D70E3581-E851-4059-998C-CB6F6087D51C>
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>
> *From:* E-trademarks <e-trademarks-bounces at oppedahl-lists.com> *On Behalf
> Of *Montgomery, Alexander P. via E-trademarks
> *Sent:* Thursday, November 9, 2023 1:38 PM
> *To:* e-trademarks at oppedahl-lists.com
> *Cc:* Montgomery, Alexander P. <amontgomery at hinckleyallen.com>
> *Subject:* Re: [E-trademarks] To Color Claim or Not To Color Claim
>
>
>
> I completely agree filing for the same design mark with and without a
> color claim is possible (and something I’ve done before).
>
>
>
> But that still begs the question – what additional legal protection is the
> registrant getting by way of a registration with a color claim that they
> don’t already have by way of the registration without a color claim?
>
>
>
> *Alexander P. Montgomery*
> <http://www.hinckleyallen.com/people/alexander-p-montgomery>
> *Partner*
> ------------------------------
>
> Hinckley Allen <http://www.hinckleyallen.com/>
> 28 State Street
> Boston, MA 02109-1775
> p: 617-378-4366 |  f: 617-345-9020
> amontgomery at hinckleyallen.com
>
>
>
> *From:* E-trademarks <e-trademarks-bounces at oppedahl-lists.com> *On Behalf
> Of *Edward Timberlake via E-trademarks
> *Sent:* Thursday, November 9, 2023 1:21 PM
> *To:* e-trademarks at oppedahl-lists.com
> *Cc:* Edward Timberlake <ed at timberlakelaw.com>
> *Subject:* Re: [E-trademarks] To Color Claim or Not To Color Claim
>
>
>
> [EXTERNAL EMAIL]
>
> Who says it has to be one or the other?
>
>
>
> Why not both?
>
>
>
>
>
> Sincerely,
>
>
>
> Ed Timberlake
>
> *Board Certified Specialist in Trademark Law
> <https://www.nclawspecialists.gov/for-the-public/find-a-board-certified-specialist/results/detail/?id=29473>*
>
>
>
> *Timberlake Law* <http://timberlakelaw.com/>
>
> Chapel Hill, NC
>
>
>
> Schedule a call on Clarity <https://clarity.fm/edtimberlake>
>
> ed at timberlakelaw.com
>
> 919.960.1950
>
>
>
>
>
>
>
>
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>
>
>
>
>
>
> On Thu, Nov 9, 2023 at 1:18 PM Crane, Susan via E-trademarks <
> e-trademarks at oppedahl-lists.com> wrote:
>
> One reason is if the mark is going to be used on exterior signage.  It
> gives the brand owner greater leverage against local zoning boards that
> don’t want the colors used, etc.
>
>
>
> *Susan L. Crane*
>
> *Group Vice President, Legal*
>
> *Intellectual Property, Brands & Marketing*
>
>
>
> Wyndham Hotels & Resorts, Inc.
>
> 22 Sylvan Way
>
> Parsippany, NJ 07054
>
> *O* (973) 753-6455
>
> *M* (973) 879-3420
>
> Susan.Crane at wyndham.com
>
>
>
>
>
>
>
> *From:* E-trademarks <e-trademarks-bounces at oppedahl-lists.com> *On Behalf
> Of *Montgomery, Alexander P. via E-trademarks
> *Sent:* Thursday, November 9, 2023 12:56 PM
> *To:* for trademark practitioners <e-trademarks at oppedahl-lists.com>
> *Cc:* Montgomery, Alexander P. <amontgomery at hinckleyallen.com>
> *Subject:* [E-trademarks] To Color Claim or Not To Color Claim
>
>
>
> I’ve always wondered whether there is a compelling legal reason to make a
> color claim in an application to register a logo. Is there any benefit
> other than “your logo is a similar design and uses the same colors” (which
> is
>
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> I’ve always wondered whether there is a compelling legal reason to make a
> color claim in an application to register a logo. Is there any benefit
> other than “your logo is a similar design *and uses the same colors*”
> (which is a valid argument even without a color claim)?
>
>
>
> The flexibility of a registration without a color claim seems to far
> outweigh any benefits obtained by way of a registration with a color claim,
> but I am prepared to be educated by the collective knowledge of this group.
>
>
>
> *Alexander P. Montgomery*
> <https://urldefense.com/v3/__http:/www.hinckleyallen.com/people/alexander-p-montgomery__;!!Nf401RNTQFE14GfWW3o!lgZ9RkhL0r2lGJNlmHnZzQBlaL1zTM3PHvuFGFOmfEo4JiaqSA5rRI-0bzysNl__ZF6s6YD2U3Lop77fMv1sWsTgMR0Cbi8$>
> *Partner*
> ------------------------------
>
> Hinckley Allen
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