[E-trademarks] Use of TM/SM in US

Tue Dec 17 12:28:28 UTC 2024

Just another day in online hot takes.
There was another one on LinkedIn recently (which a different lawyer shared with me) where a trademark and copyright attorney said that designs made using “pre-made elements and templates, which aren’t unique to your brand” are “NOT enough for trademark registration” because “trademarks require originality.”

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From: E-trademarks <e-trademarks-bounces at oppedahl-lists.com> On Behalf Of Lara Pearson via E-trademarks
Sent: Monday, December 16, 2024 6:16 PM
To: Charles Guarino <cpguarino9 at gmail.com>
Cc: Lara Pearson <lara at brandgeek.net>; e-trademarks at oppedahl-lists.com
Subject: Re: [E-trademarks] Use of TM/SM in US

CAUTION: EXTERNAL MESSAGE
Phew! And, thank you!

Due to the high visibility of the poster on LinkedIn, this was one of those moments where I thought I'd somehow been mistaken for 25 years.

I appreciate the quick sanity check, Charles!

Lara Pearson, Esq.
Law Office of Lara Pearson Ltd, PBC & Brand Geek
775.833.1600
Calendly.com/BrandGeek (let's meet)

Creative typoing by iPhone

On Dec 16, 2024, at 6:10 PM, Charles Guarino <cpguarino9 at gmail.com<mailto:cpguarino9 at gmail.com>> wrote:

That is an inaccurate statement.  In the United States, the TM/SM designations may be used to denote the claim of common law rights in a mark.  No pending application is required.

On Mon, Dec 16, 2024 at 6:02 PM Lara Pearson via E-trademarks <e-trademarks at oppedahl-lists.com<mailto:e-trademarks at oppedahl-lists.com>> wrote:
Happy work week, list friends:

A US trademark attorney posted on LinkedIn today that use of TM/SM is reserved for those with pending apps.  I don't believe this is accurate (and neither does ChatGPT 😂), but I wanted to double check with the folks in this group, in case I've been missing something all these years.

Thank you.

With appreciation,
Lara Pearson, Esq.
Law Office of Lara Pearson Ltd, PBC & Brand Geek
775.833.1600
Calendly.com/BrandGeek (let's meet)

Creative typoing by iPhone

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