[E-trademarks] Marks on Clothing

Michael Eshaghian michael at meshiplaw.com
Mon Apr 28 15:54:30 UTC 2025


Hi everyone,

A potential client is looking to register a brand name and a slogan. She wants to put the brand name on the backs of sweatshirts.

I'm vaguely aware of some issues re ornamentality when it comes to putting marks on clothing. Is there a case or other source that lays out the law that I can review?

She also wants to register a slogan in the form of THERE'S ALWAYS TIME FOR ___ (not the actual slogan). She wants to put different words in the blank and also put those on the sweatshirts. Can I submit an application with "___" and submit specimens with different words in the blank?

Thank you,

Michael Eshaghian
Attorney

Mesh IP Law, PC
5632 Van Nuys Blvd. #1395
Van Nuys, CA 91401
(213) 357-5668 call & text
michael at meshiplaw.com<mailto:michael at meshiplaw.com>
www.MeshIPLaw.com<http://www.meshiplaw.com/>

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