[E-trademarks] Marks on Clothing

[Kevin Grierson]

With regard to the changeable element, see TMEP 1214 referencing “Phantom” elements in marks.  Short story—if the examiner is paying attention you won’t be able to do it.

For ornamentation refusals, see 1202.03 and cases cited therein.


Kevin Grierson​​​​
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From: E-trademarks <e-trademarks-bounces at oppedahl-lists.com> On Behalf Of Michael Eshaghian via E-trademarks
Sent: Monday, April 28, 2025 11:55 AM
To: For trademark practitioners. This is not for laypersons to seek legal advice. <e-trademarks at oppedahl-lists.com>
Cc: Michael Eshaghian <michael at meshiplaw.com>
Subject: [E-trademarks] Marks on Clothing

EXTERNAL EMAIL
Hi everyone,

A potential client is looking to register a brand name and a slogan. She wants to put the brand name on the backs of sweatshirts.

I’m vaguely aware of some issues re ornamentality when it comes to putting marks on clothing. Is there a case or other source that lays out the law that I can review?

She also wants to register a slogan in the form of THERE’S ALWAYS TIME FOR ___ (not the actual slogan). She wants to put different words in the blank and also put those on the sweatshirts. Can I submit an application with “___” and submit specimens with different words in the blank?

Thank you,

Michael Eshaghian
Attorney

Mesh IP Law, PC
5632 Van Nuys Blvd. #1395
Van Nuys, CA 91401
(213) 357-5668 call & text
michael at meshiplaw.com<mailto:michael at meshiplaw.com>
www.MeshIPLaw.com<http://www.meshiplaw.com/>

This e-mail may contain information that is privileged or confidential.  If you received this communication in error, please immediately notify the sender and delete/destroy all copies of this correspondence.

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