[E-trademarks] Looking for feedback: Trademark Confusability Tools & Methods

[Carl Oppedahl]

This person just joined the listserv.  This posting is inappropriate.  I 
will try to prevent this from happening again.

Carl

On 7/27/2025 8:02 AM, Zarko via E-trademarks wrote:
>
> Dear E-Trademarks Community,
>
> A friend and I have just started a company that tries to use 
> behavioral science and AI to quickly determine whether a proposed 
> trademark is confusable with an existing trademark.
>
> Our goal is to give a cost-effective likelihood of confusion analysis 
> for clearance searches, oppositions, and litigation that is a fraction 
> of the cost of existing trademark surveys. Also, our turnaround time 
> is immediate for our AI reports and one week for our behavioral 
> science reports.
>
> I was hoping to briefly chat with trademark practitioners to 
> understand the current tools and methods you use for confusability 
> analysis, key pain points you face, and what would improve efficiency 
> in your practice.
>
> This is purely for research—no sales pitch. If you're available to 
> briefly chat about this for 15 minutes over phone or Zoom, please let 
> me know.
>
> Thank you for your time.
>
> Kind regards,
>
> -Zarko
>
> *Zarko Perovic*
>
> www.confusability.ai <https://confusability.ai/>
>
> Harvard Law School JD 2022
>
> zarko at confusability.ai
>
>
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