[E-trademarks] New Beta Feature On Trademark Search

Miriam Richter, Esq. mrichter at richtertrademarks.com
Fri Sep 12 19:26:04 EDT 2025


The new feature is interesting, but I already found a problem. I looked up a mark, clicked on it to see the "new" details and in the owner section, the entity type is correctly listed as corporation but the location states "UNITED STATES OF AMERICA" instead of the state in which it is incorporated! TSDR has the info, i.e.  Delaware.

I'm glad this is just beta, but will they hear us????

Best,
Miriam

Miriam Richter, Attorney at Law, P.L.
Make Your Mark! (r)
Trademark, Copyright, and other Intellectual Property Matters
2312 Wilton Drive, Suite 9
Wilton Manors, Florida 33305

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From: E-trademarks <e-trademarks-bounces at oppedahl-lists.com> On Behalf Of Ken Boone via E-trademarks
Sent: Friday, September 12, 2025 3:46 PM
To: For trademark practitioners. This is not for laypersons to seek legal advice. <e-trademarks at oppedahl-lists.com>
Cc: Ken Boone <boondogles at hotmail.com>
Subject: Re: [E-trademarks] New Beta Feature On Trademark Search

The wide margin option for print/save gave better print results with text appearing in two columns instead of just one.

My first test indicates it is more copy/paste friendly.  Case in point, here's a copy/paste of a partial record directly to my email editor. (It does eat a lot of vertical space, versus putting the text next to the labels.)


[ ]
Check to tag for 87145474
Trademark
[Image for 87145474]
Wordmark
LEWISIA
Serial number
87145474
Registration number
5269230
Filing date
2016-08-21
Registration date
2017-08-22
And this may include the SA - Status text.

Case status
A Section 8 declaration has been accepted.
Nope.  The search SA:"A Section 8 declaration has been accepted"  fails to retrieve any records.  So it goes.

Here's a much longer copy/paste to email.   Hmmm.  It kept my blue font color, versus black font in the above copy/paste.

Trademark
[Image for 99347155]
Wordmark
BOONE POWER
Serial number
99347155
Registration number
N/A
Filing date
2025-08-20
Registration date
N/A
Status
Live
Pending
Status date
2025-08-20
Earliest renewal date
N/A
Case status
New application awaiting assignment to an examining attorney. See current trademark processing wait times <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.uspto.gov_dashboard_trademarks_application-2Dtimeline.html&d=DwMF-g&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=wgWCweEAPYpIllSZ-7dac0ysS6yqTe0ZNnbcpz70Cq4&m=Ypzt2JygF0p2736FOL0ucofzkXUsIZnt804kG1eJZd0AUYVsYnfZUgQsl4RoxjOC&s=2gkQK3eVwrvnIyRWxeTbiE49E67uX2sd5g_01bB1RP4&e=> for more information.
Publication date
N/A
Class
039
Registration type
PRINCIPAL
Current owner
Name
Boone County Rural Electric Membership Corporation
Address
*   1207 Indianapolis Ave.
*   Lebanon Indiana 46052
*   United States
Entity type
COOPERATIVE CORPORATION
Organized
United States
Ownership transitions
No assigments
Goods and services
IC 039: Distribution and transmission of electricity; Public utility services in the nature of electricity distribution.
Mark information
Mark literal element
BOONE POWER
Standard character claim
N/A
Mark type
SERVICE MARK
Mark drawing code
(0) Unknown drawing type
Description
The color(s) green, dark green is/are claimed as a feature of the mark.
The mark consists of the capitalized and stylized word BOONE in green with the second O containing a transparent lightning bolt dividing the colors green and dark green on the letter, over the capitalized and stylized right-aligned word POWER in dark green.
Disclaimer
No claim is made to the exclusive right to use "Power", apart from the mark as shown.
Translation
N/A
Design codes
N/A
Basis information
Filed
1a
Currently
1a
Attorney information
Name
Aleasha Boling
Address
*   251 N. Illinois St.
*   Suite 1800
*   Indianapolis Indiana 46204
*   United States
Primary email
aboling at parrlaw.com<mailto:aboling at parrlaw.com>
Correspondence information
Name
Aleasha Boling
Address
*         251 N. Illinois St.
*         Suite 1800
*         Indianapolis Indiana 46204
*         United States
Email
*                     aboling at parrlaw.com<mailto:aboling at parrlaw.com>
Prosecution history and documents
[X]
Documents only
Date
Description
Document
Proceeding2025-08-20APPLICATION FILING RECEIPT MAILED2025-08-20NEW APPLICATION ENTERED
Items per page:
5
1 - 2 of 2
Proceedings
N/A
International registration (Section 66a)
N/A




Happy Trademarking,
Ken Boone

________________________________
From: E-trademarks <e-trademarks-bounces at oppedahl-lists.com<mailto:e-trademarks-bounces at oppedahl-lists.com>> on behalf of Ken Boone via E-trademarks <e-trademarks at oppedahl-lists.com<mailto:e-trademarks at oppedahl-lists.com>>
Sent: Friday, September 12, 2025 2:08 PM
To: For trademark practitioners. This is not for laypersons to seek legal advice. <e-trademarks at oppedahl-lists.com<mailto:e-trademarks at oppedahl-lists.com>>
Cc: Ken Boone <boondogles at hotmail.com<mailto:boondogles at hotmail.com>>
Subject: [E-trademarks] New Beta Feature On Trademark Search

I just noticed ...

There's a new beta feature on Trademark Search.  Here's a snapshot of the notification on top of the search screen.

[cid:image001.png at 01DC241A.E3730D70]

It basically provides an alternative full record view of the trademark.

>From https://www.uspto.gov/trademarks/search/trademark-search-system-updates<https://urldefense.proofpoint.com/v2/url?u=https-3A__www.uspto.gov_trademarks_search_trademark-2Dsearch-2Dsystem-2Dupdates&d=DwMF-g&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=wgWCweEAPYpIllSZ-7dac0ysS6yqTe0ZNnbcpz70Cq4&m=Ypzt2JygF0p2736FOL0ucofzkXUsIZnt804kG1eJZd0AUYVsYnfZUgQsl4RoxjOC&s=DzPIrflq2EcQnsbzBtNlKKgXGjvF1A22p90sEblav8U&e=>

Trademark search system updates
We have transitioned to a cloud-based Trademark Search system<https://urldefense.proofpoint.com/v2/url?u=https-3A__tmsearch.uspto.gov_&d=DwMF-g&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=wgWCweEAPYpIllSZ-7dac0ysS6yqTe0ZNnbcpz70Cq4&m=Ypzt2JygF0p2736FOL0ucofzkXUsIZnt804kG1eJZd0AUYVsYnfZUgQsl4RoxjOC&s=dwzYVBL3iQflnGhlQjnup2dK9JQ59hrcfH9QQZ1tntg&e=>, which provides a modern, more stable search experience. You'll find a simplified interface and new capabilities to meet your needs.
Your feedback helps us continuously improve the system. If you want to send us your comments and suggestions, use the feedback button on the right side of any page within the search system.
See more information when you open a search result
As part of our fall 2025 release, you can try our new beta feature, which shows more information about a trademark when you open a search result without needing to go to the Trademark Status and Documents (TSDR) system.
To use this new feature:

  1.  Complete a trademark search.
  2.  At the top of the results page, toggle the new feature opt-in to the "On" position.
  3.  Select a search result.
  4.  The details page will now show most of the information from TSDR without having to leave the search system.
If you're logged in to your USPTO.gov account, you can choose what information to include on a summary page.

  1.  Use the toggles in the trademark details to choose which sections to show in your summary.
  2.  Select the drop-down arrow next to the Print/Save button and select Case summary.
  3.  This will open a case summary with the information you chose to see. Select Print/Save to print your summary.
If you're logged in, you can also view the file in TSDR by selecting the View details button from the case summary page.
To stop using the new search feature, return to the results page and toggle the button to the "Off" position.
If you have comments or suggestions about this new feature, use the feedback button in the search system.



Hope this helps,
Ken Boone
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