[E-trademarks] To Color Claim or Not To Color Claim

[Edward Timberlake]

Who says it has to be one or the other?

Why not both?


Sincerely,

Ed Timberlake
*Board Certified Specialist in Trademark Law
<https://www.nclawspecialists.gov/for-the-public/find-a-board-certified-specialist/results/detail/?id=29473>*

*Timberlake Law* <http://timberlakelaw.com/>
Chapel Hill, NC

Schedule a call on Clarity <https://clarity.fm/edtimberlake>
ed at timberlakelaw.com
919.960.1950








On Thu, Nov 9, 2023 at 1:18 PM Crane, Susan via E-trademarks <
e-trademarks at oppedahl-lists.com> wrote:

> One reason is if the mark is going to be used on exterior signage.  It
> gives the brand owner greater leverage against local zoning boards that
> don’t want the colors used, etc.
>
>
>
> *Susan L. Crane*
>
> *Group Vice President, Legal*
>
> *Intellectual Property, Brands & Marketing*
>
>
>
> Wyndham Hotels & Resorts, Inc.
>
> 22 Sylvan Way
>
> Parsippany, NJ 07054
>
> *O* (973) 753-6455
>
> *M* (973) 879-3420
>
> Susan.Crane at wyndham.com
>
>
>
>
>
>
>
> *From:* E-trademarks <e-trademarks-bounces at oppedahl-lists.com> *On Behalf
> Of *Montgomery, Alexander P. via E-trademarks
> *Sent:* Thursday, November 9, 2023 12:56 PM
> *To:* for trademark practitioners <e-trademarks at oppedahl-lists.com>
> *Cc:* Montgomery, Alexander P. <amontgomery at hinckleyallen.com>
> *Subject:* [E-trademarks] To Color Claim or Not To Color Claim
>
>
>
> I’ve always wondered whether there is a compelling legal reason to make a
> color claim in an application to register a logo. Is there any benefit
> other than “your logo is a similar design and uses the same colors” (which
> is
>
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> I’ve always wondered whether there is a compelling legal reason to make a
> color claim in an application to register a logo. Is there any benefit
> other than “your logo is a similar design *and uses the same colors*”
> (which is a valid argument even without a color claim)?
>
>
>
> The flexibility of a registration without a color claim seems to far
> outweigh any benefits obtained by way of a registration with a color claim,
> but I am prepared to be educated by the collective knowledge of this group.
>
>
>
> *Alexander P. Montgomery*
> <https://urldefense.com/v3/__http:/www.hinckleyallen.com/people/alexander-p-montgomery__;!!Nf401RNTQFE14GfWW3o!lgZ9RkhL0r2lGJNlmHnZzQBlaL1zTM3PHvuFGFOmfEo4JiaqSA5rRI-0bzysNl__ZF6s6YD2U3Lop77fMv1sWsTgMR0Cbi8$>
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