[E-trademarks] To Color Claim or Not To Color Claim

[Greg William]

Another consideration - not all jurisdictions follow the rule that "no
color claim = all colors," and may only look at the drawing of the mark
submitted.  This has also come up with me with word-only/standard character
marks.

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On Thu, Nov 9, 2023 at 1:24 PM Edward Timberlake via E-trademarks <
e-trademarks at oppedahl-lists.com> wrote:

> Who says it has to be one or the other?
>
> Why not both?
>
>
> Sincerely,
>
> Ed Timberlake
> *Board Certified Specialist in Trademark Law
> <https://www.nclawspecialists.gov/for-the-public/find-a-board-certified-specialist/results/detail/?id=29473>*
>
> *Timberlake Law* <http://timberlakelaw.com/>
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> ed at timberlakelaw.com
> 919.960.1950
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>
>
>
> On Thu, Nov 9, 2023 at 1:18 PM Crane, Susan via E-trademarks <
> e-trademarks at oppedahl-lists.com> wrote:
>
>> One reason is if the mark is going to be used on exterior signage.  It
>> gives the brand owner greater leverage against local zoning boards that
>> don’t want the colors used, etc.
>>
>>
>>
>> *Susan L. Crane*
>>
>> *Group Vice President, Legal*
>>
>> *Intellectual Property, Brands & Marketing*
>>
>>
>>
>> Wyndham Hotels & Resorts, Inc.
>>
>> 22 Sylvan Way
>>
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>> *O* (973) 753-6455
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>>
>> Susan.Crane at wyndham.com
>>
>>
>>
>>
>>
>>
>>
>> *From:* E-trademarks <e-trademarks-bounces at oppedahl-lists.com> *On
>> Behalf Of *Montgomery, Alexander P. via E-trademarks
>> *Sent:* Thursday, November 9, 2023 12:56 PM
>> *To:* for trademark practitioners <e-trademarks at oppedahl-lists.com>
>> *Cc:* Montgomery, Alexander P. <amontgomery at hinckleyallen.com>
>> *Subject:* [E-trademarks] To Color Claim or Not To Color Claim
>>
>>
>>
>> I’ve always wondered whether there is a compelling legal reason to make a
>> color claim in an application to register a logo. Is there any benefit
>> other than “your logo is a similar design and uses the same colors” (which
>> is
>>
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>> I’ve always wondered whether there is a compelling legal reason to make a
>> color claim in an application to register a logo. Is there any benefit
>> other than “your logo is a similar design *and uses the same colors*”
>> (which is a valid argument even without a color claim)?
>>
>>
>>
>> The flexibility of a registration without a color claim seems to far
>> outweigh any benefits obtained by way of a registration with a color claim,
>> but I am prepared to be educated by the collective knowledge of this group.
>>
>>
>>
>> *Alexander P. Montgomery*
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