[E-trademarks] Surname as part of composite mark

[daniel at keganlaw.com]

s"Primarily merely a surname.”

There’s case law of (largely subjective evaluation), eg relative dominance of design v text.

Daniel Kegan
Kennett Sq PA
<daniel at keganlaw.com <mailto:daniel at keganlaw.com>>

> On Nov 8, 2024, at 3:37 PM, Jessica R. Friedman via E-trademarks <e-trademarks at oppedahl-lists.com> wrote:
> 
> This is a “d’uh” question, but I’ve been going around and around with a difficult client and annoying facts, so I’m going to ask it anyway.
>  
> Let’s say I apply to register a logo that consists of a heart and the name FRIEDMAN. Am I not going to get a surname objection, even though FRIEDMAN is only one component of the logo? And if I can’t prove distinctiveness, there is not going to be any way to overcome that objection except by disclaiming FRIEDMAN?
>  
> I would love to be wrong here, so please speak up.
>  
> Jessica R. Friedman
> Attorney at Law
> 300 East 59 Street, Ste. 2406
> New York, NY 10022
> Phone: 212-220-0900
> Cell: 917-647-1884
> E-mail: jrfriedman at litproplaw.com <mailto:jrfriedman at litproplaw.com>
> URL: www.literarypropertylaw.com <http://www.literarypropertylaw.com/>
>  
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