[E-trademarks] Surname as part of composite mark

[Jessica R. Friedman]

Thanks all. I shouldn’t have used a heart as an example, because the design component I’m dealing with is a registered trademark of the client’s, and, therefore, I think it has to be considered a “distinctive” element, which, combined with the surname, results in a mark that is not primarily merely a surname.

Jessica R. Friedman
Attorney at Law
300 East 59 Street, Ste. 2406
New York, NY 10022
Phone: 212-220-0900
Cell: 917-647-1884
E-mail: jrfriedman at litproplaw.com<mailto:jrfriedman at litproplaw.com>
URL: www.literarypropertylaw.com<http://www.literarypropertylaw.com>

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From: daniel at keganlaw.com <daniel at keganlaw.com>
Date: Friday, November 8, 2024 at 3:56 PM
To: Oppedahl Carl <e-trademarks at oppedahl-lists.com>
Cc: Jessica R. Friedman <jrfriedman at litproplaw.com>
Subject: Re: [E-trademarks] Surname as part of composite mark
s"Primarily merely a surname.”

There’s case law of (largely subjective evaluation), eg relative dominance of design v text.

Daniel Kegan
Kennett Sq PA
<daniel at keganlaw.com<mailto:daniel at keganlaw.com>>


On Nov 8, 2024, at 3:37 PM, Jessica R. Friedman via E-trademarks <e-trademarks at oppedahl-lists.com> wrote:

This is a “d’uh” question, but I’ve been going around and around with a difficult client and annoying facts, so I’m going to ask it anyway.

Let’s say I apply to register a logo that consists of a heart and the name FRIEDMAN. Am I not going to get a surname objection, even though FRIEDMAN is only one component of the logo? And if I can’t prove distinctiveness, there is not going to be any way to overcome that objection except by disclaiming FRIEDMAN?

I would love to be wrong here, so please speak up.

Jessica R. Friedman
Attorney at Law
300 East 59 Street, Ste. 2406
New York, NY 10022
Phone: 212-220-0900
Cell: 917-647-1884
E-mail: jrfriedman at litproplaw.com<mailto:jrfriedman at litproplaw.com>
URL: www.literarypropertylaw.com<http://www.literarypropertylaw.com/>

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