[E-trademarks] Looking for feedback: Trademark Confusability Tools & Methods

[zarko at confusability.ai]

Dear E-Trademarks Community,

A friend and I have just started a company that tries to use behavioral science and AI to quickly determine whether a proposed trademark is confusable with an existing trademark. 

Our goal is to give a cost-effective likelihood of confusion analysis for clearance searches, oppositions, and litigation that is a fraction of the cost of existing trademark surveys. Also, our turnaround time is immediate for our AI reports and one week for our behavioral science reports.

I was hoping to briefly chat with trademark practitioners to understand the current tools and methods you use for confusability analysis, key pain points you face, and what would improve efficiency in your practice.

This is purely for research—no sales pitch. If you're available to briefly chat about this for 15 minutes over phone or Zoom, please let me know.

Thank you for your time.

Kind regards,

-Zarko

Zarko Perovic

www.confusability.ai

Harvard Law School JD 2022

zarko at confusability.ai

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