[E-trademarks] Keyword advertising/trademark issue

[doug at giga.law]

Hypothetical: A Google search for "Atlanta convertible" returns a paid
search result for a company ("Atlantic Cars") that sells convertibles.

 

A competitor, known simply as "Atlanta," which owns a trademark registration
for the word "Atlanta," claims that this search result shows Atlantic Cars
is bidding on/purchasing its "Atlanta" trademark on Google.  In reality,
Atlantic Cars is not doing so.  Instead, Atlantic Cars is simply bidding
on/purchasing based on the word "convertible."  And the paid Google search
result for Atlantic Cars has appeared because the search included the word
"convertible," not because it included the trademark "Atlanta."

 

My questions:

 

(1) Is my explanation of what has occurred (possibly) accurate?

 

(2) Can anyone provide links to Google articles or other reputable posts
that explain this scenario?

 

Douglas M. Isenberg | The GigaLaw Firm

Attorney at Law

Phone: 1-404-348-0368

Email:  <mailto:Doug at Giga.Law> Doug at Giga.Law

Web:  <http://www.giga.law/> www.Giga.Law

LinkedIn:  <http://www.linkedin.com/in/dougisenberg>
www.linkedin.com/in/dougisenberg 

 

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